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liberty.co.uk: Liberty | Designer Department Store Selling Luxury Brands

Discover the full range of luxury fabrics, designer clothing, stylish homewares and sumptuous beauty products from Liberty, London's favourite heritage department store.

Page load speed analysis

  • 59/100

    Normal result
  • 5

    Successful tests
  • 3

    Failed tests
  • First response

    325 ms

  • Resources loaded

    2.6 sec

  • Page rendered

    555 ms

  • Total page load time

    3.5 sec

Visit liberty.co.uk now to see the best up-to-date Liberty content for Japan and also check out these interesting facts you probably never knew about liberty.co.uk

We analyzed Liberty.co.uk page load time and found that the first response time was 325 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Page optimization

  • HTML 185.5 kB
    Images 2.8 MB
    Javascripts 710.7 kB
    CSS 227.0 kB

    In fact, the total size of Liberty.co.uk main page is 3.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 2.8 MB which makes up the majority of the site volume.

    • Original 185.5 kB
    • After minification 161.2 kB
    • After compression 22.7 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 24.3 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 162.9 kB or 88% of the original size.

    • Original 2.8 MB
    • After optimization 2.7 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Liberty images are well optimized though.

    • Original 710.7 kB
    • After minification 657.1 kB
    • After compression 221.2 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 489.5 kB or 69% of the original size.

    • Original 227.0 kB
    • After minification 225.3 kB
    • After compression 41.4 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Liberty.co.uk needs all CSS files to be minified and compressed as it can save up to 185.6 kB or 82% of the original size.

Network requests diagram

  • www.liberty.co.uk
  • g
  • mergeAssets
  • mergeAssets
  • client-150331.css
  • jquery1.5.js
  • lib-plugins-141104.js
  • css
  • mobile.css
  • mergeAssets
  • client-151103.js
  • 3487.js
  • libertyMobileLoader.js
  • bg-minibasket-arrow.gif
  • bg-minibasket-close.gif
  • btn-search-small.gif
  • img-liberty-logo.gif
  • btn-submit-small.gif
  • garden-of-beauty-background.gif
  • garden-of-beauty.jpg
  • earn-double-points.jpg
  • alex-monroe-plant-hunters-paradise.jpg
  • flowers-of-liberty-gifts.jpg
  • new-season-bestsellers.jpg
  • garden-of-beauty-id.png
  • 1.jpg
  • 2.jpg
  • 3.jpg
  • 4.jpg
  • 5.jpg
  • 6.jpg
  • 7.jpg
  • 8.jpg
  • frederic-malle.jpg
  • hourglass.jpg
  • perseverance.jpg
  • new-designer-bruta.jpg
  • the-ss16-liberty-magazine.jpg
  • nike-x-liberty.jpg
  • top-fabrics-id.png
  • 1.jpg
  • 2.jpg
  • 3.jpg
  • 4.jpg
  • 5.jpg
  • 6.jpg
  • 7.jpg
  • 8.jpg
  • loyalty-140901.jpg
  • gtm.js
  • liberty_sprite_sheet.png
  • bg-input-shaded-left.gif
  • bg-input-shaded-right.gif
  • ga.js
  • bg-footer-columns.gif
  • v0SdcGFAl2aezM9Vq_aFTQ.ttf
  • DvlFBScY1r-FMtZSYIYoYw.ttf
  • 4cKlrioa77J2iqTqBgkRWg.ttf
  • caslon224book.woff
  • activityi;src=3266582;type=landi842;cat=homep965;ord=1414826402906.3284
  • conversion_async.js
  • quant.js
  • fbevents.js
  • LIBERTY.js
  • analytics.js
  • pixel;r=853618708;a=p-d9kCbrhKKvB_e;labels=_fp.event.Homepage;fpan=1;fpa=P0-612925729-1456753917192;ns=0;ce=1;cm=;je=0;sr=1024x768x32;enc=n;dst=0;et=1456753917192;tzo=-180;ref=;url=http%3A%2F%2Fwww.liberty.co.uk%2F;ogl=
  • __utm.gif
  • tr-as.js
  • vecapturev7.js
  • c.aspx
  • conversion.js
  • collect
  • collect
  • collect
  • t
  • fcp-content
  • fcp-content
  • fcp-content
  • fcp-content
  • ga-audiences
  • im.gif
  • ga-audiences
  • fcp-content
  • fcp-content
  • fcp-content
  • fcp-content
  • fcp-content
  • pix.aspx
  • fcp-content
  • fcp-content
  • fcp-content
  • fcp-content
  • t
  • fcp-content
  • ssnJavaScript.jsp
  • px-popup-pointer.png
  • pixel
  • setgoogid.aspx
  • fbnomatch.aspx
  • 151123-the-liberty-studio-collection-nav-ad-2.jpg
  • liberty-london-jewellery.jpg
  • 160226-garden-of-beauty-drop-down.jpg
  • 151207-nike-x-liberty-nav-ad-2.jpg
  • be-well-box.jpg
  • 160226-garden-of-beauty-drop-down-3.jpg
  • fabric-contemporary-classics-nav-ad.jpg
  • the-chesham-cabinet-collection-2.jpg
  • archive-collection.jpg
  • 151207-nike-x-liberty-nav-ad.jpg
  • mens-watches-larsson.JPG
  • mamas-and-papas-spring.JPG
  • cushions.jpg
  • roberts-radio-drop-down.jpg
  • the-chesham-cabinet-collection.jpg
  • emma-bridgewater-teacup.JPG
  • 160219-mothers-day-gift-guide-drop-down.jpg
  • CaptureConfig
  • provider.aspx
  • Provider.js

Our browser made a total of 124 requests to load all elements on the main page. We found that 50% of them (62 requests) were addressed to the original Liberty.co.uk, 18% (22 requests) were made to Media.liberty.co.uk and 3% (4 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Liberty.co.uk.

Additional info on liberty.co.uk

Requests

The browser has sent 113 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Liberty. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

21

Javascripts

67

Images

5

CSS

20

AJAX

113

All

Possible request optimization

1

Javascripts

51

Images

1

CSS

20

AJAX

40

Optimized

73

All

Normal result

IP address

This IP address is dedicated to Liberty.co.uk. This is the best domain hosting practice .

Normal result

IP Trace

liberty.co.uk

104.18.124.28

104.18.125.28

DNS records

Type Host Target/ip TTL Other
A

liberty.co.uk

104.18.124.28 300
A

liberty.co.uk

104.18.125.28 300
NS

liberty.co.uk

udns2.cscdns.uk 14400
NS

liberty.co.uk

udns1.cscdns.net 14400
SOA

liberty.co.uk

14400 Mname: udns1.cscdns.net
Rname: premiumdns.support.neustar
Serial: 2019102586
Refresh: 28800
Retry: 7200
Expire: 604800
Minimum-ttl: 14400

Language and encoding

Good result

Language

EN en language flag

Detected

EN en language flag

Claimed

Encoding

UTF-8

Claimed

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Liberty.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Liberty.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate

Liberty.co.uk has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 30.2% of all visits is Japan. It lies approximately 6220 miles away from the server location (United States) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up Liberty.co.uk page load time for the majority of users is moving the server to Japan or just closer to the user base.

Poor result

Poor result

Social Sharing Optimization

Open Graph description is not detected on the main page of Liberty. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

liberty.co.uk

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