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lida.com screenshot

Report Summary

  • 62

    Performance

    Renders faster than
    77% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 87% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 84

    SEO

    Google-friendlier than
    53% of websites

lida.com

M&C Saatchi Group

Page Load Speed

3 sec in total

First Response

484 ms

Resources Loaded

1.9 sec

Page Rendered

570 ms

lida.com screenshot

About Website

Welcome to lida.com homepage info - get ready to check Lida best content for United Kingdom right away, or after learning these important things about lida.com

We are a creative solutions company of five specialist divisions, connected through data, technology & culture, to deliver Meaningful Change for clients.

Visit lida.com

Key Findings

We analyzed Lida.com page load time and found that the first response time was 484 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

lida.com performance score

62

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

49/100

10%

LCP (Largest Contentful Paint)

Value6.8 s

7/100

25%

SI (Speed Index)

Value4.8 s

67/100

10%

TBT (Total Blocking Time)

Value160 ms

93/100

30%

CLS (Cumulative Layout Shift)

Value0.019

100/100

15%

TTI (Time to Interactive)

Value6.3 s

61/100

10%

Network Requests Diagram

lida.com

484 ms

wp-emoji-release.min.js

68 ms

style.min.css

134 ms

cookie-law-info-public.css

198 ms

cookie-law-info-gdpr.css

201 ms

Our browser made a total of 29 requests to load all elements on the main page. We found that 90% of them (26 requests) were addressed to the original Lida.com, 7% (2 requests) were made to Google-analytics.com and 3% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (903 ms) belongs to the original domain Lida.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 123.6 kB (12%)

Content Size

1.0 MB

After Optimization

925.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Lida.com main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 944.8 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 45.9 kB

  • Original 55.9 kB
  • After minification 50.4 kB
  • After compression 10.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 45.9 kB or 82% of the original size.

Image Optimization

-8%

Potential reduce by 75.5 kB

  • Original 944.8 kB
  • After minification 869.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Lida images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 1.1 kB

  • Original 35.3 kB
  • After minification 35.3 kB
  • After compression 34.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-8%

Potential reduce by 990 B

  • Original 13.0 kB
  • After minification 13.0 kB
  • After compression 12.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Lida.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 10 (36%)

Requests Now

28

After Optimization

18

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 28 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Lida. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

lida.com

lida.com

484 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

68 ms

style.min.css

style.min.css

134 ms

cookie-law-info-public.css

cookie-law-info-public.css

198 ms

cookie-law-info-gdpr.css

cookie-law-info-gdpr.css

201 ms

main_a3d5fdcd.css

main_a3d5fdcd.css

205 ms

jquery.js

jquery.js

284 ms

jquery-migrate.min.js

jquery-migrate.min.js

208 ms

cookie-law-info-public.js

cookie-law-info-public.js

206 ms

main_a3d5fdcd.js

main_a3d5fdcd.js

610 ms

wp-embed.min.js

wp-embed.min.js

265 ms

analytics.js

analytics.js

70 ms

cropped-lida-logo.png

cropped-lida-logo.png

259 ms

LIDA-HEADER-WELCOME-BLACK-1280x444.png

LIDA-HEADER-WELCOME-BLACK-1280x444.png

339 ms

INVESCO-VERMEER-SMALL-PANEL.jpg

INVESCO-VERMEER-SMALL-PANEL.jpg

187 ms

INVESCO-VERMEER-SMALL-PANEL.jpg

INVESCO-VERMEER-SMALL-PANEL.jpg

903 ms

jon-goodman-1-768x561.jpg

jon-goodman-1-768x561.jpg

186 ms

LBMA.png

LBMA.png

430 ms

LIDA-PROUD-SMALL-PANEL.jpg

LIDA-PROUD-SMALL-PANEL.jpg

687 ms

LIDA-ART-SMALL-PANEL.jpg

LIDA-ART-SMALL-PANEL.jpg

348 ms

LIDA-KOONS-SMALL-PANEL.jpg

LIDA-KOONS-SMALL-PANEL.jpg

348 ms

LIDA-CHRISTIES-SMALL-PANEL.jpg

LIDA-CHRISTIES-SMALL-PANEL.jpg

347 ms

LIDA-LIGHT-SMALL-PANEL.jpg

LIDA-LIGHT-SMALL-PANEL.jpg

483 ms

Christi-tronetti.png

Christi-tronetti.png

483 ms

Headshot_Georgia_Graham-Leigh.jpg

Headshot_Georgia_Graham-Leigh.jpg

404 ms

LIDA-SHOP-ARTICLE-HEADER-768x266.jpg

LIDA-SHOP-ARTICLE-HEADER-768x266.jpg

485 ms

mcsaatchi-group.jpg

mcsaatchi-group.jpg

498 ms

collect

collect

14 ms

css

css

312 ms

Accessibility Review

lida.com accessibility score

95

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

lida.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

lida.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Lida.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Lida.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

lida.com

Open Graph data is detected on the main page of Lida. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: