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lillywhites.com screenshot

Report Summary

  • 38

    Performance

    Renders faster than
    57% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

lillywhites.com

Lillywhites – The UK’s No 1 Sports Retailer

Page Load Speed

5.4 sec in total

First Response

417 ms

Resources Loaded

4.4 sec

Page Rendered

553 ms

lillywhites.com screenshot

About Website

Welcome to lillywhites.com homepage info - get ready to check Lillywhites best content for United Kingdom right away, or after learning these important things about lillywhites.com

The home of football. Your one stop shop for the biggest brands in sport.

Visit lillywhites.com

Key Findings

We analyzed Lillywhites.com page load time and found that the first response time was 417 ms and then it took 5 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

lillywhites.com performance score

38

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

52/100

10%

LCP (Largest Contentful Paint)

Value5.6 s

17/100

25%

SI (Speed Index)

Value5.3 s

59/100

10%

TBT (Total Blocking Time)

Value800 ms

36/100

30%

CLS (Cumulative Layout Shift)

Value0.226

55/100

15%

TTI (Time to Interactive)

Value8.4 s

38/100

10%

Network Requests Diagram

www.lillywhites.com

417 ms

OtAutoBlock.js

70 ms

otSDKStub.js

89 ms

gtm.js

120 ms

global.css

1122 ms

Our browser made a total of 58 requests to load all elements on the main page. We found that 57% of them (33 requests) were addressed to the original Lillywhites.com, 31% (18 requests) were made to Cdn.media.amplience.net and 5% (3 requests) were made to Cdn-ukwest.onetrust.com. The less responsive or slowest element that took the longest time to load (2.6 sec) belongs to the original domain Lillywhites.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 264.6 kB (26%)

Content Size

1.0 MB

After Optimization

757.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Lillywhites.com main page is 1.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 402.3 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 176.7 kB

  • Original 222.0 kB
  • After minification 195.0 kB
  • After compression 45.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 27.0 kB, which is 12% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 176.7 kB or 80% of the original size.

Image Optimization

-1%

Potential reduce by 5.4 kB

  • Original 402.3 kB
  • After minification 396.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Lillywhites images are well optimized though.

JavaScript Optimization

-30%

Potential reduce by 82.5 kB

  • Original 276.0 kB
  • After minification 276.0 kB
  • After compression 193.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 82.5 kB or 30% of the original size.

CSS Optimization

-0%

Potential reduce by 41 B

  • Original 121.5 kB
  • After minification 121.5 kB
  • After compression 121.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Lillywhites.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 28 (52%)

Requests Now

54

After Optimization

26

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 54 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Lillywhites. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.lillywhites.com

www.lillywhites.com

417 ms

OtAutoBlock.js

OtAutoBlock.js

70 ms

otSDKStub.js

otSDKStub.js

89 ms

gtm.js

gtm.js

120 ms

global.css

global.css

1122 ms

main.css

main.css

680 ms

home.css

home.css

1080 ms

portal-sd.css

portal-sd.css

219 ms

global-header-jquery.js

global-header-jquery.js

48 ms

global-header-swiper.js

global-header-swiper.js

55 ms

global-header.js

global-header.js

69 ms

26943960060.js

26943960060.js

39 ms

47cd22ff2300d71b.css

47cd22ff2300d71b.css

226 ms

4344785f157cec25.css

4344785f157cec25.css

331 ms

f8d1741991d6e7bc.css

f8d1741991d6e7bc.css

374 ms

18d0771821a497d2.css

18d0771821a497d2.css

532 ms

algolia-search.js

algolia-search.js

359 ms

global-footer.js

global-footer.js

401 ms

main-footer-new.js

main-footer-new.js

434 ms

cookie-acceptance.js

cookie-acceptance.js

425 ms

home-new.js

home-new.js

445 ms

eeb04be3-6aa3-4c4e-8d93-b69121cd9fb7.json

eeb04be3-6aa3-4c4e-8d93-b69121cd9fb7.json

33 ms

location

location

82 ms

%7B2%7D_h.jpg

%7B2%7D_h.jpg

1335 ms

sale-2023-d

sale-2023-d

138 ms

lill-logo-2021.svg

lill-logo-2021.svg

166 ms

mob-mens.png

mob-mens.png

2616 ms

mob-womens.png

mob-womens.png

695 ms

menu-kids-0822.png

menu-kids-0822.png

135 ms

mob-sports.png

mob-sports.png

1050 ms

outdoor-Mob-40x40-march23.jpg

outdoor-Mob-40x40-march23.jpg

651 ms

mob-brands.png

mob-brands.png

174 ms

menu-usc-jan.png

menu-usc-jan.png

341 ms

usc-logo-elevate.svg

usc-logo-elevate.svg

209 ms

apple-elevate.svg

apple-elevate.svg

954 ms

google-elevate.svg

google-elevate.svg

662 ms

%7B0%7D

%7B0%7D

753 ms

%7B1%7D

%7B1%7D

804 ms

nike-girls-training-1

nike-girls-training-1

135 ms

hp-caro-thumb-4-231222

hp-caro-thumb-4-231222

210 ms

hp-caro-thumb-1-231222

hp-caro-thumb-1-231222

221 ms

hp-caro-thumb-5-231222

hp-caro-thumb-5-231222

440 ms

hp-caro-thumb-2-231222

hp-caro-thumb-2-231222

214 ms

hp-caro-thumb-6-231222-v2

hp-caro-thumb-6-231222-v2

222 ms

hp-caro-thumb-3-231222

hp-caro-thumb-3-231222

223 ms

brand-logo-nike

brand-logo-nike

371 ms

brand-logo-adidas

brand-logo-adidas

234 ms

brand-logo-puma

brand-logo-puma

303 ms

brand-logo-under-armour

brand-logo-under-armour

235 ms

brand-logo-asics

brand-logo-asics

237 ms

brand-logo-skechers

brand-logo-skechers

254 ms

home-4-cats-1-230907

home-4-cats-1-230907

333 ms

football-boots-231228

football-boots-231228

330 ms

hp-cat-3

hp-cat-3

382 ms

jackwills-ski-231214

jackwills-ski-231214

408 ms

spriteheader-v2.png

spriteheader-v2.png

1456 ms

sd-new-main-sprite-15-v12.svg

sd-new-main-sprite-15-v12.svg

666 ms

sd-elevate-icons-v9.svg

sd-elevate-icons-v9.svg

711 ms

Accessibility Review

lillywhites.com accessibility score

100

Accessibility Issues

Best Practices

lillywhites.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

lillywhites.com SEO score

90

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Lillywhites.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Lillywhites.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

lillywhites.com

Open Graph description is not detected on the main page of Lillywhites. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: