Access lincolndealer.com. Luxury SUVs and Plug-In Hybrid Electric Vehicles

name

value

score

weighting

FCP (First Contentful Paint)

Value8.1 s

0/100

10%

LCP (Largest Contentful Paint)

Value15.8 s

0/100

25%

SI (Speed Index)

Value11.4 s

5/100

10%

TBT (Total Blocking Time)

Value6,710 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.033

100/100

15%

TTI (Time to Interactive)

Value22.1 s

1/100

10%

www.lincoln.com

114 ms

authentication.js

25 ms

library-aggregate.css

26 ms

template-aggregate.css

31 ms

template-aggregate.css

27 ms

Our browser made a total of 124 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Lincolndealer.com, 4% (5 requests) were made to Clw.ford.com and 4% (5 requests) were made to A01.korrelate.net. The less responsive or slowest element that took the longest time to load (289 ms) relates to the external source Lincoln-origin.marketingassociates.com.

Content Size

4.0 MB

After Optimization

2.0 MB

In fact, the total size of Lincolndealer.com main page is 4.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 132.8 kB

Original 169.2 kB
After minification 164.8 kB
After compression 36.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 132.8 kB or 78% of the original size.

Image Optimization

-19%

Potential reduce by 364.4 kB

Original 1.9 MB
After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Lincoln Dealer needs image optimization as it can save up to 364.4 kB or 19% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-76%

Potential reduce by 1.3 MB

Original 1.8 MB
After minification 1.7 MB
After compression 430.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.3 MB or 76% of the original size.

CSS Optimization

-83%

Potential reduce by 143.7 kB

Original 172.5 kB
After minification 164.6 kB
After compression 28.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Lincolndealer.com needs all CSS files to be minified and compressed as it can save up to 143.7 kB or 83% of the original size.

Requests Now

115

After Optimization

The browser has sent 115 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Lincoln Dealer. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 37 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Accessibility Issues

These are opportunities to improve the legibility of your content.

High

Background and foreground colors do not have a sufficient contrast ratio.

These are opportunities to improve keyboard navigation in your application.

High

Heading elements are not in a sequentially-descending order

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Areas of Improvement

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

Search Engine Optimization Advices

Format your HTML in a way that enables crawlers to better understand your app’s content.

High

Links do not have descriptive text

To appear in search results, crawlers need access to your app.

High

Links are not crawlable

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

Language Detected

EN
Language Claimed

N/A
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Lincolndealer.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Lincolndealer.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

lincolndealer.com

Open Graph description is not detected on the main page of Lincoln Dealer. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

Report Summary

Performance

Accessibility

Best Practices

SEO

Luxury SUVs and Plug-In Hybrid Electric Vehicles | Lincoln.com

Page Load Speed

First Response

Resources Loaded

Page Rendered

About Website

Key Findings

Performance Metrics

Measured Metrics

FCP (First Contentful Paint)

LCP (Largest Contentful Paint)

SI (Speed Index)

TBT (Total Blocking Time)

CLS (Cumulative Layout Shift)

TTI (Time to Interactive)

Network Requests Diagram

www.lincoln.com

authentication.js

library-aggregate.css

template-aggregate.css

template-aggregate.css

Page Optimization Overview & Recommendations

Content Size

After Optimization

HTML Optimization

Image Optimization

JavaScript Optimization

CSS Optimization

Requests Breakdown

Requests Now

After Optimization

Network Requests Diagram

www.lincoln.com

authentication.js

library-aggregate.css

template-aggregate.css

template-aggregate.css

font.css

library-aggregate-head.js

template-aggregate-head.js

mbox.js

mbox-helper.js

LN_s_code.js

MAWidget.js

require_ns.min.js

oo_engine.js

loader.js

mpel.js

library-aggregate.js

library-aggregate.js

template-aggregate.js

template-aggregate.js

ip_Layer_Invitation_491.js

st.js

fonts.css

firstevent

ajax

flip-arrow.png

close_button.png

Desktop_CTN_Bean_153x115_v2.jpg

MKZ_JellyBean_153x115.jpg

untitled-1.jpg

untitled-2.jpg

untitled-3.jpg

blacklabel_logo_white.png

lincoln_gen_build_mks_promo.jpg

promo_concierge_1.jpg

lincoln_promo_incent_v3.jpg

globalnav.css

lincoln_header_logo.png

arrow_button_sprite.gif

concierge_icon.png

sp.gif

search_icon.png

ui_sprite.png