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Report Summary

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    Performance

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    Accessibility

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    Best Practices

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    SEO

lincolninvestment.com

Lincoln Investment - Home

Page Load Speed

1.3 sec in total

First Response

55 ms

Resources Loaded

1 sec

Page Rendered

183 ms

lincolninvestment.com screenshot

About Website

Welcome to lincolninvestment.com homepage info - get ready to check Lincoln Investment best content for United States right away, or after learning these important things about lincolninvestment.com

Full-service broker-dealer and registered investment adviser, serving over 364,000 investors, representing over $36 billion in assets.

Visit lincolninvestment.com

Key Findings

We analyzed Lincolninvestment.com page load time and found that the first response time was 55 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

lincolninvestment.com performance score

0

Network Requests Diagram

lincolninvestment.com

55 ms

bootstrap.min.css

60 ms

font-awesome.min.css

55 ms

css

58 ms

styles.css

50 ms

Our browser made a total of 31 requests to load all elements on the main page. We found that 71% of them (22 requests) were addressed to the original Lincolninvestment.com, 16% (5 requests) were made to Fonts.gstatic.com and 6% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (830 ms) belongs to the original domain Lincolninvestment.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 376.3 kB (15%)

Content Size

2.5 MB

After Optimization

2.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Lincolninvestment.com main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 2.1 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 15.2 kB

  • Original 19.7 kB
  • After minification 16.2 kB
  • After compression 4.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 3.6 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 15.2 kB or 77% of the original size.

Image Optimization

-4%

Potential reduce by 90.8 kB

  • Original 2.1 MB
  • After minification 2.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Lincoln Investment images are well optimized though.

JavaScript Optimization

-57%

Potential reduce by 122.3 kB

  • Original 212.9 kB
  • After minification 177.9 kB
  • After compression 90.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 122.3 kB or 57% of the original size.

CSS Optimization

-83%

Potential reduce by 148.0 kB

  • Original 178.5 kB
  • After minification 168.7 kB
  • After compression 30.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Lincolninvestment.com needs all CSS files to be minified and compressed as it can save up to 148.0 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 11 (48%)

Requests Now

23

After Optimization

12

  • Images
  • JavaScript
  • CSS

The browser has sent 23 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Lincoln Investment. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

lincolninvestment.com

lincolninvestment.com

55 ms

bootstrap.min.css

bootstrap.min.css

60 ms

font-awesome.min.css

font-awesome.min.css

55 ms

css

css

58 ms

styles.css

styles.css

50 ms

lincoln_investment.png

lincoln_investment.png

54 ms

callout_top_workplace.png

callout_top_workplace.png

45 ms

lincoln_icon.png

lincoln_icon.png

43 ms

jquery.min.js

jquery.min.js

85 ms

bootstrap.min.js

bootstrap.min.js

63 ms

countUp.min.js

countUp.min.js

61 ms

ie10-viewport-bug-workaround.js

ie10-viewport-bug-workaround.js

60 ms

jquery.validate.min.js

jquery.validate.min.js

60 ms

additional-methods.min.js

additional-methods.min.js

60 ms

typeahead.bundle.js

typeahead.bundle.js

60 ms

lincoln.js

lincoln.js

63 ms

carousel_slide_planning.jpg

carousel_slide_planning.jpg

705 ms

icon_spotlight.png

icon_spotlight.png

15 ms

analytics.js

analytics.js

46 ms

carousel_slide_commitment.jpg

carousel_slide_commitment.jpg

572 ms

carousel_slide_embrace.jpg

carousel_slide_embrace.jpg

732 ms

carousel_slide_join.jpg

carousel_slide_join.jpg

830 ms

carousel_slide_wealth.jpg

carousel_slide_wealth.jpg

601 ms

gk5FxslNkTTHtojXrkp-xJhsE6jcpsD2oq89kgohWx0.ttf

gk5FxslNkTTHtojXrkp-xJhsE6jcpsD2oq89kgohWx0.ttf

25 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

377 ms

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cJZKeOuBrn4kERxqtaUH3aCWcynf_cDxXwCLxiixG1c.ttf

33 ms

DXI1ORHCpsQm3Vp6mXoaTYnF5uFdDttMLvmWuJdhhgs.ttf

DXI1ORHCpsQm3Vp6mXoaTYnF5uFdDttMLvmWuJdhhgs.ttf

47 ms

MTP_ySUJH_bn48VBG8sNSonF5uFdDttMLvmWuJdhhgs.ttf

MTP_ySUJH_bn48VBG8sNSonF5uFdDttMLvmWuJdhhgs.ttf

53 ms

k3k702ZOKiLJc3WVjuplzInF5uFdDttMLvmWuJdhhgs.ttf

k3k702ZOKiLJc3WVjuplzInF5uFdDttMLvmWuJdhhgs.ttf

53 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

393 ms

collect

collect

29 ms

SEO Factors

lincolninvestment.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Lincolninvestment.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Lincolninvestment.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

lincolninvestment.com

Open Graph data is detected on the main page of Lincoln Investment. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: