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listfactory.com.au screenshot

Report Summary

  • 35

    Performance

    Renders faster than
    55% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

listfactory.com.au

List Factory - Better Data - Lower Ad Spend - Higher ROI

Page Load Speed

8.8 sec in total

First Response

669 ms

Resources Loaded

7.7 sec

Page Rendered

407 ms

listfactory.com.au screenshot

About Website

Click here to check amazing List Factory content for Australia. Otherwise, check out these important facts you probably never knew about listfactory.com.au

List Factory focuses on building and managing marketing lists that collect and store data on Australian consumers according to their prior purchases, online behaviour, interests, several other factors...

Visit listfactory.com.au

Key Findings

We analyzed Listfactory.com.au page load time and found that the first response time was 669 ms and then it took 8.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

listfactory.com.au performance score

35

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.6 s

0/100

10%

LCP (Largest Contentful Paint)

Value19.3 s

0/100

25%

SI (Speed Index)

Value22.6 s

0/100

10%

TBT (Total Blocking Time)

Value400 ms

67/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value19.9 s

2/100

10%

Network Requests Diagram

listfactory.com.au

669 ms

listfactory.com.au

3199 ms

custom-frontend-lite.min.css

1086 ms

swiper.min.css

655 ms

custom-pro-frontend-lite.min.css

649 ms

Our browser made a total of 104 requests to load all elements on the main page. We found that 71% of them (74 requests) were addressed to the original Listfactory.com.au, 25% (26 requests) were made to Fonts.gstatic.com and 3% (3 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (3.2 sec) belongs to the original domain Listfactory.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.9 MB (71%)

Content Size

2.7 MB

After Optimization

766.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Listfactory.com.au main page is 2.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 90.7 kB

  • Original 112.0 kB
  • After minification 108.7 kB
  • After compression 21.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 90.7 kB or 81% of the original size.

Image Optimization

-1%

Potential reduce by 1.8 kB

  • Original 211.7 kB
  • After minification 209.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. List Factory images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 882.3 kB

  • Original 1.3 MB
  • After minification 1.3 MB
  • After compression 372.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 882.3 kB or 70% of the original size.

CSS Optimization

-85%

Potential reduce by 937.8 kB

  • Original 1.1 MB
  • After minification 1.1 MB
  • After compression 162.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Listfactory.com.au needs all CSS files to be minified and compressed as it can save up to 937.8 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 57 (83%)

Requests Now

69

After Optimization

12

  • Images
  • JavaScript
  • CSS

The browser has sent 69 CSS, Javascripts, AJAX and image requests in order to completely render the main page of List Factory. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and from 31 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

listfactory.com.au

listfactory.com.au

669 ms

listfactory.com.au

listfactory.com.au

3199 ms

custom-frontend-lite.min.css

custom-frontend-lite.min.css

1086 ms

swiper.min.css

swiper.min.css

655 ms

custom-pro-frontend-lite.min.css

custom-pro-frontend-lite.min.css

649 ms

all.min.css

all.min.css

1084 ms

v4-shims.min.css

v4-shims.min.css

887 ms

global.css

global.css

1321 ms

animate.min.css

animate.min.css

1086 ms

post-5.css

post-5.css

885 ms

elementor.min.css

elementor.min.css

1094 ms

magnific-popup.min.css

magnific-popup.min.css

1093 ms

elementor-extend.min.css

elementor-extend.min.css

1101 ms

style.min.css

style.min.css

1301 ms

font-awesome.min.css

font-awesome.min.css

1305 ms

jquery.min.js

jquery.min.js

1741 ms

jquery-migrate.min.js

jquery-migrate.min.js

1314 ms

v4-shims.min.js

v4-shims.min.js

1331 ms

css

css

36 ms

share.min.css

share.min.css

1308 ms

post.min.css

post.min.css

1313 ms

css

css

54 ms

elementor-icons.min.css

elementor-icons.min.css

1320 ms

icons.min.css

icons.min.css

1328 ms

alert.min.css

alert.min.css

1328 ms

theme.min.css

theme.min.css

2178 ms

dynamic_vars.min.css

dynamic_vars.min.css

1588 ms

post-9032.css

post-9032.css

1588 ms

post-9237.css

post-9237.css

1589 ms

post-8724.css

post-8724.css

1589 ms

style.css

style.css

1744 ms

all.min.css

all.min.css

1961 ms

icons.min.css

icons.min.css

1771 ms

css

css

57 ms

rs6.css

rs6.css

1783 ms

wpforms.min.css

wpforms.min.css

1787 ms

rbtools.min.js

rbtools.min.js

2395 ms

rs6.min.js

rs6.min.js

2277 ms

jquery.autocomplete.min.js

jquery.autocomplete.min.js

1994 ms

imagesloaded.min.js

imagesloaded.min.js

1994 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

2275 ms

framework.min.js

framework.min.js

1846 ms

framework-async.min.js

framework-async.min.js

2002 ms

post-like.min.js

post-like.min.js

1751 ms

happy-addons.min.js

happy-addons.min.js

1747 ms

swiper.min.js

swiper.min.js

1756 ms

webpack.runtime.min.js

webpack.runtime.min.js

1572 ms

frontend-modules.min.js

frontend-modules.min.js

1747 ms

waypoints.min.js

waypoints.min.js

1743 ms

core.min.js

core.min.js

1743 ms

frontend.min.js

frontend.min.js

1764 ms

preloaded-modules.min.js

preloaded-modules.min.js

2458 ms

theme.min.js

theme.min.js

1582 ms

webpack-pro.runtime.min.js

webpack-pro.runtime.min.js

1737 ms

hooks.min.js

hooks.min.js

1724 ms

i18n.min.js

i18n.min.js

1725 ms

frontend.min.js

frontend.min.js

1564 ms

elements-handlers.min.js

elements-handlers.min.js

1587 ms

underscore.min.js

underscore.min.js

1740 ms

wp-util.min.js

wp-util.min.js

1733 ms

frontend.min.js

frontend.min.js

1732 ms

gtm.js

gtm.js

116 ms

list-factory-logo-1.png

list-factory-logo-1.png

1502 ms

dummy.png

dummy.png

1536 ms

fusion-exchange-marketing-lists-150x150.png

fusion-exchange-marketing-lists-150x150.png

1688 ms

fusion-list-consumer-data-150x150.png

fusion-list-consumer-data-150x150.png

1688 ms

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fa-brands-400.woff

1981 ms

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36 ms

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44 ms

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46 ms

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44 ms

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44 ms

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111 ms

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170 ms

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45 ms

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118 ms

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59 ms

LDIZaomQNQcsA88c7O9yZ4KMCoOg4KozySKCdSNG9OcqYQ0lCS_XOKqKQt2lyFg.woff

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126 ms

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185 ms

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151 ms

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197 ms

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157 ms

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177 ms

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262 ms

alpha.ttf

alpha.ttf

1566 ms

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1563 ms

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1705 ms

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1703 ms

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1583 ms

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1570 ms

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1723 ms

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1535 ms

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1578 ms

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1577 ms

Accessibility Review

listfactory.com.au accessibility score

93

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

listfactory.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

listfactory.com.au SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Listfactory.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Listfactory.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

listfactory.com.au

Open Graph data is detected on the main page of List Factory. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: