Tools & Wizards About Us
littlewhitelies.co.nz screenshot

Report Summary

  • 53

    Performance

    Renders faster than
    70% of other websites

  • 70

    Accessibility

    Visual factors better than
    that of 35% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

littlewhitelies.co.nz

Work | Little White Lies | Creative Concept, Styling and PhotographyLittle White Lies | Creative Concept, Styling and Photography

Page Load Speed

9.1 sec in total

First Response

621 ms

Resources Loaded

8.2 sec

Page Rendered

292 ms

littlewhitelies.co.nz screenshot

About Website

Visit littlewhitelies.co.nz now to see the best up-to-date Little White Lies content and also check out these interesting facts you probably never knew about littlewhitelies.co.nz

Becks Silke - Little White Lies | Stylist & Photographer Specialising in styling and photography of product, interiors and food. Auckland, New Zealand.

Visit littlewhitelies.co.nz

Key Findings

We analyzed Littlewhitelies.co.nz page load time and found that the first response time was 621 ms and then it took 8.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

littlewhitelies.co.nz performance score

53

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

59/100

10%

LCP (Largest Contentful Paint)

Value9.4 s

0/100

25%

SI (Speed Index)

Value6.7 s

36/100

10%

TBT (Total Blocking Time)

Value320 ms

77/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value6.9 s

54/100

10%

Network Requests Diagram

littlewhitelies.co.nz

621 ms

4f2dd.css

210 ms

css

20 ms

c51f9.js

815 ms

3432b.js

413 ms

Our browser made a total of 124 requests to load all elements on the main page. We found that 93% of them (115 requests) were addressed to the original Littlewhitelies.co.nz, 2% (3 requests) were made to Fonts.gstatic.com and 2% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (3.3 sec) belongs to the original domain Littlewhitelies.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.7 MB (7%)

Content Size

25.0 MB

After Optimization

23.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Littlewhitelies.co.nz main page is 25.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 24.6 MB which makes up the majority of the site volume.

HTML Optimization

-93%

Potential reduce by 263.3 kB

  • Original 282.4 kB
  • After minification 131.0 kB
  • After compression 19.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 151.4 kB, which is 54% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 263.3 kB or 93% of the original size.

Image Optimization

-6%

Potential reduce by 1.5 MB

  • Original 24.6 MB
  • After minification 23.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Little White Lies images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 321 B

  • Original 87.7 kB
  • After minification 87.7 kB
  • After compression 87.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 246 B

  • Original 10.7 kB
  • After minification 10.7 kB
  • After compression 10.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Littlewhitelies.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 9 (8%)

Requests Now

120

After Optimization

111

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 120 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Little White Lies. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

littlewhitelies.co.nz

littlewhitelies.co.nz

621 ms

4f2dd.css

4f2dd.css

210 ms

css

css

20 ms

c51f9.js

c51f9.js

815 ms

3432b.js

3432b.js

413 ms

dff02.js

dff02.js

410 ms

analytics.js

analytics.js

21 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

208 ms

collect

collect

27 ms

js

js

117 ms

4f2dd.css

4f2dd.css

216 ms

css

css

33 ms

dark_wall.png

dark_wall.png

408 ms

Little-White-Lies_web-logo3.jpg

Little-White-Lies_web-logo3.jpg

2008 ms

main.png

main.png

207 ms

hotjar-864130.js

hotjar-864130.js

174 ms

Inkerman-Bedroom-thumb.jpg

Inkerman-Bedroom-thumb.jpg

1370 ms

rollover_graphic.png

rollover_graphic.png

372 ms

NW-Foodie-Gift-Guide-thumb.jpg

NW-Foodie-Gift-Guide-thumb.jpg

1683 ms

Ctomi-Skincare-thumb.jpg

Ctomi-Skincare-thumb.jpg

883 ms

Gerome-Restaurant-Interiors-1.jpg

Gerome-Restaurant-Interiors-1.jpg

969 ms

Gerome-Restaurant-Food-1-thumb.jpg

Gerome-Restaurant-Food-1-thumb.jpg

978 ms

Inkerman-Dining-Room-thumb.jpg

Inkerman-Dining-Room-thumb.jpg

1890 ms

Ctomi-Supplements-thumb-1.jpg

Ctomi-Supplements-thumb-1.jpg

1582 ms

Summerlee-Lodge-Kitchen-Dining-thumb.jpg

Summerlee-Lodge-Kitchen-Dining-thumb.jpg

1385 ms

Tea-thumb.jpg

Tea-thumb.jpg

1777 ms

ClickClack-1-thumb.jpg

ClickClack-1-thumb.jpg

1792 ms

Warehouse-Bedroom-thumb-1.jpg

Warehouse-Bedroom-thumb-1.jpg

2190 ms

Supreme-thumb.jpg

Supreme-thumb.jpg

1892 ms

Common-Ground-1-thumb-600x600.jpg

Common-Ground-1-thumb-600x600.jpg

1989 ms

Emilie-thumb.jpg

Emilie-thumb.jpg

1997 ms

Summerlee-Lodge-Dining-Room-thumb.jpg

Summerlee-Lodge-Dining-Room-thumb.jpg

2096 ms

Sage-Bows-Pair-thumb1-600x600.jpg

Sage-Bows-Pair-thumb1-600x600.jpg

2098 ms

Sianna-1-thumb.jpg

Sianna-1-thumb.jpg

2171 ms

Atomic-thumb.jpg

Atomic-thumb.jpg

2206 ms

Beauty-Box-Pop-Art-thumb.jpg

Beauty-Box-Pop-Art-thumb.jpg

3004 ms

William-St-Ex-1-thumb.jpg

William-St-Ex-1-thumb.jpg

2910 ms

NW-Active-Gift-Guide-thumb.jpg

NW-Active-Gift-Guide-thumb.jpg

2712 ms

Beauty-Model-Wet-thumb.jpg

Beauty-Model-Wet-thumb.jpg

2580 ms

Titirangi-Lounge-thumb.jpg

Titirangi-Lounge-thumb.jpg

2797 ms

HVH-Prodcut-Photography-Honey-thumb.jpg

HVH-Prodcut-Photography-Honey-thumb.jpg

2612 ms

DT-Dance-thumb.jpg

DT-Dance-thumb.jpg

2987 ms

Happy-Valley-Honey-Lifestyle-Pair-thumb.jpg

Happy-Valley-Honey-Lifestyle-Pair-thumb.jpg

3023 ms

DT-Thermals-thumb-600x600.jpg

DT-Thermals-thumb-600x600.jpg

2921 ms

William-St-Ex-2-thumb.jpg

William-St-Ex-2-thumb.jpg

3207 ms

William-St-Kitchen-2-thumb.jpg

William-St-Kitchen-2-thumb.jpg

3320 ms

DT-Ropes-thumb.jpg

DT-Ropes-thumb.jpg

3327 ms

Gerome-Restaurant-Dessert-1.jpg

Gerome-Restaurant-Dessert-1.jpg

3193 ms

KFOlCnqEu92Fr1MmSU5vAw.ttf

KFOlCnqEu92Fr1MmSU5vAw.ttf

10 ms

KFOmCnqEu92Fr1Me5Q.ttf

KFOmCnqEu92Fr1Me5Q.ttf

18 ms

KFOlCnqEu92Fr1MmEU9vAw.ttf

KFOlCnqEu92Fr1MmEU9vAw.ttf

31 ms

Smoking-Whiskey-thumb.jpg

Smoking-Whiskey-thumb.jpg

3252 ms

Mascara-thumb1.jpg

Mascara-thumb1.jpg

3235 ms

Ceviche-thumb.jpg

Ceviche-thumb.jpg

3043 ms

Beauty-Gold-Foil-Model-thumb.jpg

Beauty-Gold-Foil-Model-thumb.jpg

3242 ms

Apartment-Kitchen-thumb.jpg

Apartment-Kitchen-thumb.jpg

2851 ms

Inkerman-Lounge-thumb.jpg

Inkerman-Lounge-thumb.jpg

2768 ms

William-St-Look-Through-thumb.jpg

William-St-Look-Through-thumb.jpg

2835 ms

HVH-Bee-Venom-thumb.jpg

HVH-Bee-Venom-thumb.jpg

2449 ms

Titirangi-Bathroom-thumb.jpg

Titirangi-Bathroom-thumb.jpg

2463 ms

Apartment-Bedroom-thumb.jpg

Apartment-Bedroom-thumb.jpg

2243 ms

Air-NZ-Group-Thumb.jpg

Air-NZ-Group-Thumb.jpg

2462 ms

Titirangi-Exterior-thumb-2.jpg

Titirangi-Exterior-thumb-2.jpg

2371 ms

Kokomo-thumb.jpg

Kokomo-thumb.jpg

2431 ms

Farmers-Furniture-thumb.jpg

Farmers-Furniture-thumb.jpg

2335 ms

William-St-Bed-thumb.jpg

William-St-Bed-thumb.jpg

2142 ms

WSL-Cyan-thumb.jpg

WSL-Cyan-thumb.jpg

2297 ms

Orange-Show-Home-A-thumb.jpg

Orange-Show-Home-A-thumb.jpg

2255 ms

Linen-Bed-thumb1.jpg

Linen-Bed-thumb1.jpg

2556 ms

Gusstop-1-thumb.jpg

Gusstop-1-thumb.jpg

2459 ms

DT-Hiking-thumb.jpg

DT-Hiking-thumb.jpg

2333 ms

Genesis-ridge-thumb-600x600.jpg

Genesis-ridge-thumb-600x600.jpg

2262 ms

Toast-4-Breakfast-thumb.jpg

Toast-4-Breakfast-thumb.jpg

2263 ms

Apartment-thumb.jpg

Apartment-thumb.jpg

2262 ms

Orange-Bed-thumb.jpg

Orange-Bed-thumb.jpg

2461 ms

Gusstop-2-thumb.jpg

Gusstop-2-thumb.jpg

2231 ms

Toast-4-champagne-thumb.jpg

Toast-4-champagne-thumb.jpg

1952 ms

Natural-thumb.jpg

Natural-thumb.jpg

1877 ms

Ecoya-Thumb1.jpg

Ecoya-Thumb1.jpg

2052 ms

Bloody-Mary-Pair-thumb.jpg

Bloody-Mary-Pair-thumb.jpg

1843 ms

William-St-Kitchen-thumb.jpg

William-St-Kitchen-thumb.jpg

1885 ms

Black-LinenHouse-thumb.jpg

Black-LinenHouse-thumb.jpg

2080 ms

Figs-thumb.jpg

Figs-thumb.jpg

1950 ms

Toast-4-Cover-thumb.jpg

Toast-4-Cover-thumb.jpg

2055 ms

Fox-Boys-Bedroom-thumb-1.jpg

Fox-Boys-Bedroom-thumb-1.jpg

2073 ms

Rose-Cocktail-Pair-thumb.jpg

Rose-Cocktail-Pair-thumb.jpg

1853 ms

Kitchen.jpg

Kitchen.jpg

1858 ms

Colour-thumb.jpg

Colour-thumb.jpg

1847 ms

Sianna-Group-thumb.jpg

Sianna-Group-thumb.jpg

1880 ms

Keiko-Ad-thumb.jpg

Keiko-Ad-thumb.jpg

1951 ms

His-and-Hers-thumb-600x600.jpg

His-and-Hers-thumb-600x600.jpg

1776 ms

@Peace-Matter-1-thumb.jpg

@Peace-Matter-1-thumb.jpg

1725 ms

Stripped-LinenHouse-thumb.jpg

Stripped-LinenHouse-thumb.jpg

1728 ms

WSL-Brand-Launch-1.jpg

WSL-Brand-Launch-1.jpg

1677 ms

Genesis-Laundry-thumb.jpg

Genesis-Laundry-thumb.jpg

1679 ms

Haven-Crisp-Packaging-Thumb2.jpg

Haven-Crisp-Packaging-Thumb2.jpg

1766 ms

Domani-thumb.jpg

Domani-thumb.jpg

1752 ms

Muesli-thumb.jpg

Muesli-thumb.jpg

1632 ms

Telecom-thumb.jpg

Telecom-thumb.jpg

1532 ms

Ring-Terrace-Bathroom-thumb.jpg

Ring-Terrace-Bathroom-thumb.jpg

1551 ms

Pumpkin-Patch-2-thumb.jpg

Pumpkin-Patch-2-thumb.jpg

1486 ms

Gen-W-thumb.jpg

Gen-W-thumb.jpg

1573 ms

Genesis-Smoothie-thumb.jpg

Genesis-Smoothie-thumb.jpg

1564 ms

POS-Smalls-thumb.jpg

POS-Smalls-thumb.jpg

1616 ms

Oysters-thumb.jpg

Oysters-thumb.jpg

1452 ms

WSL-Brand-Launch-2.jpg

WSL-Brand-Launch-2.jpg

1474 ms

Mens-Formal-thumb.jpg

Mens-Formal-thumb.jpg

1663 ms

Sunday-Star-Times-thumb.jpg

Sunday-Star-Times-thumb.jpg

1539 ms

Ring-Terrace-Powder-Room-thumb.jpg

Ring-Terrace-Powder-Room-thumb.jpg

1464 ms

Beauty-thumb.jpg

Beauty-thumb.jpg

1529 ms

Genesis-Washing-thumb.jpg

Genesis-Washing-thumb.jpg

1426 ms

New-World-Hair-thumb.jpg

New-World-Hair-thumb.jpg

1638 ms

WSL-Furniture-Cover-thumb.jpg

WSL-Furniture-Cover-thumb.jpg

1451 ms

Pumpkin-Patch-1-thumb.jpg

Pumpkin-Patch-1-thumb.jpg

1382 ms

Hiccups-Dinos-thumb.jpg

Hiccups-Dinos-thumb.jpg

1617 ms

Cheese-thumb1.jpg

Cheese-thumb1.jpg

1338 ms

New-World-Save-thumb.jpg

New-World-Save-thumb.jpg

1348 ms

POS-Kitchenware-thumb.jpg

POS-Kitchenware-thumb.jpg

1381 ms

Spotlight-thumb.jpg

Spotlight-thumb.jpg

1348 ms

Anna-Stretton-thumb.jpg

Anna-Stretton-thumb.jpg

1334 ms

Juliette-Hogan-thumb.jpg

Juliette-Hogan-thumb.jpg

1336 ms

Pilot-thumb.jpg

Pilot-thumb.jpg

1282 ms

Runway-small.jpg

Runway-small.jpg

1380 ms

Huffer-thumb.jpg

Huffer-thumb.jpg

1359 ms

Accessibility Review

littlewhitelies.co.nz accessibility score

70

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

littlewhitelies.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

littlewhitelies.co.nz SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Littlewhitelies.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Littlewhitelies.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

littlewhitelies.co.nz

Open Graph data is detected on the main page of Little White Lies. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: