Tools & Wizards About Us
livingproof.co.uk screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

livingproof.co.uk

Hair Products & Hair Care Online – Living Proof

Page Load Speed

2.5 sec in total

First Response

504 ms

Resources Loaded

1.6 sec

Page Rendered

359 ms

livingproof.co.uk screenshot

About Website

Visit livingproof.co.uk now to see the best up-to-date Living Proof content and also check out these interesting facts you probably never knew about livingproof.co.uk

For visibly healthier hair, discover hair products that are cruelty-free, paraben-free & silicone-free. We are the science, you are the Living Proof®.

Visit livingproof.co.uk

Key Findings

We analyzed Livingproof.co.uk page load time and found that the first response time was 504 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

livingproof.co.uk performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

54/100

10%

LCP (Largest Contentful Paint)

Value24.8 s

0/100

25%

SI (Speed Index)

Value13.3 s

2/100

10%

TBT (Total Blocking Time)

Value3,230 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.008

100/100

15%

TTI (Time to Interactive)

Value25.3 s

0/100

10%

Network Requests Diagram

www.livingproof.co.uk

504 ms

theme.css

188 ms

custom-style.css

38 ms

vendor.js

47 ms

theme.dev.js

57 ms

Our browser made a total of 61 requests to load all elements on the main page. We found that 80% of them (49 requests) were addressed to the original Livingproof.co.uk, 5% (3 requests) were made to Cdn.shopify.com and 3% (2 requests) were made to Pieeyegpc.pii.ai. The less responsive or slowest element that took the longest time to load (513 ms) relates to the external source Static.klaviyo.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 417.7 kB (16%)

Content Size

2.6 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Livingproof.co.uk main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 301.7 kB

  • Original 397.5 kB
  • After minification 373.0 kB
  • After compression 95.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 301.7 kB or 76% of the original size.

Image Optimization

-7%

Potential reduce by 114.5 kB

  • Original 1.7 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Living Proof images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 963 B

  • Original 368.5 kB
  • After minification 368.5 kB
  • After compression 367.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 561 B

  • Original 94.6 kB
  • After minification 94.6 kB
  • After compression 94.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Livingproof.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 23 (38%)

Requests Now

60

After Optimization

37

  • Images
  • JavaScript
  • CSS

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Living Proof. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.livingproof.co.uk

www.livingproof.co.uk

504 ms

theme.css

theme.css

188 ms

custom-style.css

custom-style.css

38 ms

vendor.js

vendor.js

47 ms

theme.dev.js

theme.dev.js

57 ms

custom.js

custom.js

44 ms

preloads.js

preloads.js

65 ms

load_feature-182c005fe54a3c232faa50c6052f25e136bfbf5dd11fcde6717a2ba8298f44a5.js

load_feature-182c005fe54a3c232faa50c6052f25e136bfbf5dd11fcde6717a2ba8298f44a5.js

53 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

62 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

68 ms

gpc.css

gpc.css

107 ms

gpc.min.js

gpc.min.js

116 ms

qPyNx8EzpXrM4BakNltT2EOL3VvrvPMW70SZOspH

qPyNx8EzpXrM4BakNltT2EOL3VvrvPMW70SZOspH

64 ms

esc-redirect-app-live-feature.js

esc-redirect-app-live-feature.js

56 ms

klaviyo.js

klaviyo.js

513 ms

shopify-perf-kit-1.0.0.min.js

shopify-perf-kit-1.0.0.min.js

63 ms

gift-with-purchase.css

gift-with-purchase.css

75 ms

gift-with-purchase.js

gift-with-purchase.js

71 ms

gtm.js

gtm.js

353 ms

trekkie.storefront.2092f3f723f671a22523930609e26fd627b350ba.min.js

trekkie.storefront.2092f3f723f671a22523930609e26fd627b350ba.min.js

299 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

299 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

297 ms

gb.svg

gb.svg

82 ms

logo_svg.svg

logo_svg.svg

55 ms

PHD_Shampoo_DLX_2000x2000_1_600x.jpg

PHD_Shampoo_DLX_2000x2000_1_600x.jpg

55 ms

2003_tbc_ts_2000x2000_1_1_600x.jpg

2003_tbc_ts_2000x2000_1_1_600x.jpg

51 ms

Full_Shampoo_DLX_2000x2000_1_600x.jpg

Full_Shampoo_DLX_2000x2000_1_600x.jpg

57 ms

Full_Conditioner_DLX_2000x2000_1_600x.jpg

Full_Conditioner_DLX_2000x2000_1_600x.jpg

56 ms

CurlDefiningGelPackette10ml_600x.jpg

CurlDefiningGelPackette10ml_600x.jpg

50 ms

FullthickeningblowdryCreamPackette5mlcopy_600x.jpg

FullthickeningblowdryCreamPackette5mlcopy_600x.jpg

64 ms

INF_FullConditioner_TRV_Front_600x.jpg

INF_FullConditioner_TRV_Front_600x.jpg

68 ms

INF_FullShampoo_TRV_Front_600x.jpg

INF_FullShampoo_TRV_Front_600x.jpg

77 ms

Lp_Homepage_HighShineGloss_Tile2Desk.jpg

Lp_Homepage_HighShineGloss_Tile2Desk.jpg

75 ms

2024-02_Serum_Landing_Tile5_DESK.png

2024-02_Serum_Landing_Tile5_DESK.png

100 ms

2024-02_Serum_HP_Tile3_Tech_DESK_1.gif

2024-02_Serum_HP_Tile3_Tech_DESK_1.gif

99 ms

2024-TBC_LP_Tile2_MBL_1_1.png

2024-TBC_LP_Tile2_MBL_1_1.png

98 ms

Homepage_Benefit_ANTIFRIZZ_DESK_1.jpg

Homepage_Benefit_ANTIFRIZZ_DESK_1.jpg

97 ms

Homepage_Benefit_VOLUME_DESK_1.jpg

Homepage_Benefit_VOLUME_DESK_1.jpg

103 ms

Homepage_Benefit_STRENGTH_DESK_1.jpg

Homepage_Benefit_STRENGTH_DESK_1.jpg

100 ms

Homepage_Benefit_DRYSTYLE_DESK_1.jpg

Homepage_Benefit_DRYSTYLE_DESK_1.jpg

108 ms

Homepage_Benefit_MULTITASK_DESK.jpg

Homepage_Benefit_MULTITASK_DESK.jpg

104 ms

Homepage_Benefit_HOLD_DESK.jpg

Homepage_Benefit_HOLD_DESK.jpg

127 ms

Homepage_Collection_PHD_DESK.jpg

Homepage_Collection_PHD_DESK.jpg

120 ms

Homepage_Collection_Curl_DESK.jpg

Homepage_Collection_Curl_DESK.jpg

119 ms

Homepage_Collection_Full_DESK.jpg

Homepage_Collection_Full_DESK.jpg

121 ms

Homepage_Collection_NoFrizz_DESK.jpg

Homepage_Collection_NoFrizz_DESK.jpg

143 ms

Homepage_Collection_Restore_DESK.jpg

Homepage_Collection_Restore_DESK.jpg

141 ms

Homepage_Collection_StyleLab_DESK.jpg

Homepage_Collection_StyleLab_DESK.jpg

142 ms

Homepage_Collection_Scalp_DESK.jpg

Homepage_Collection_Scalp_DESK.jpg

183 ms

Homepage_Type_DryShampoo_DESK.jpg

Homepage_Type_DryShampoo_DESK.jpg

150 ms

Homepage_Type_Conditioners_DESK.jpg

Homepage_Type_Conditioners_DESK.jpg

159 ms

Homepage_Type_Treatments_DESK.jpg

Homepage_Type_Treatments_DESK.jpg

187 ms

Homepage_Type_Stylers_DESK.jpg

Homepage_Type_Stylers_DESK.jpg

187 ms

Homepage_Type_Hairspray_DESK.jpg

Homepage_Type_Hairspray_DESK.jpg

161 ms

Homepage_Type_Shampoos_DESK.jpg

Homepage_Type_Shampoos_DESK.jpg

172 ms

us.svg

us.svg

47 ms

peta_logo_220_140_1.png

peta_logo_220_140_1.png

165 ms

awin-shopify-integration-code.js

awin-shopify-integration-code.js

16 ms

shopify-loadscript-93478dea-c1eb-42cf-8d57-d9b6bf9ae0b3.js

shopify-loadscript-93478dea-c1eb-42cf-8d57-d9b6bf9ae0b3.js

31 ms

20720.js

20720.js

363 ms

main.js

main.js

7 ms

Accessibility Review

livingproof.co.uk accessibility score

85

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

livingproof.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

livingproof.co.uk SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Livingproof.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Livingproof.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

livingproof.co.uk

Open Graph data is detected on the main page of Living Proof. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: