Tools & Wizards About Us
local-ad.co.uk screenshot

Report Summary

  • 29

    Performance

    Renders faster than
    49% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 78% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

local-ad.co.uk

Magazine, Online Advertising & Web Design in Essex | Local-Ad Magazine

Page Load Speed

3.8 sec in total

First Response

861 ms

Resources Loaded

2.5 sec

Page Rendered

416 ms

local-ad.co.uk screenshot

About Website

Welcome to local-ad.co.uk homepage info - get ready to check Local Ad best content right away, or after learning these important things about local-ad.co.uk

Magazine, Online Advertising & Web Design in Essex for your business in Chelmsford, Maldon, Witham, Tiptree, Burnham & all the Villages.

Visit local-ad.co.uk

Key Findings

We analyzed Local-ad.co.uk page load time and found that the first response time was 861 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

local-ad.co.uk performance score

29

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.5 s

1/100

10%

LCP (Largest Contentful Paint)

Value16.9 s

0/100

25%

SI (Speed Index)

Value8.4 s

18/100

10%

TBT (Total Blocking Time)

Value440 ms

63/100

30%

CLS (Cumulative Layout Shift)

Value0.255

48/100

15%

TTI (Time to Interactive)

Value14.5 s

8/100

10%

Network Requests Diagram

www.local-ad.co.uk

861 ms

css2

31 ms

bamboo-columns.css

175 ms

iss.css

174 ms

style.min.css

429 ms

Our browser made a total of 68 requests to load all elements on the main page. We found that 71% of them (48 requests) were addressed to the original Local-ad.co.uk, 18% (12 requests) were made to Fonts.gstatic.com and 3% (2 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (861 ms) belongs to the original domain Local-ad.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (38%)

Content Size

2.9 MB

After Optimization

1.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Local-ad.co.uk main page is 2.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 154.9 kB

  • Original 181.2 kB
  • After minification 174.1 kB
  • After compression 26.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 154.9 kB or 86% of the original size.

Image Optimization

-8%

Potential reduce by 114.5 kB

  • Original 1.5 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Local Ad images are well optimized though.

JavaScript Optimization

-65%

Potential reduce by 533.2 kB

  • Original 820.3 kB
  • After minification 806.2 kB
  • After compression 287.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 533.2 kB or 65% of the original size.

CSS Optimization

-80%

Potential reduce by 313.3 kB

  • Original 389.3 kB
  • After minification 354.8 kB
  • After compression 76.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Local-ad.co.uk needs all CSS files to be minified and compressed as it can save up to 313.3 kB or 80% of the original size.

Requests Breakdown

Number of requests can be reduced by 39 (74%)

Requests Now

53

After Optimization

14

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Local Ad. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 19 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.local-ad.co.uk

www.local-ad.co.uk

861 ms

css2

css2

31 ms

bamboo-columns.css

bamboo-columns.css

175 ms

iss.css

iss.css

174 ms

style.min.css

style.min.css

429 ms

classic-themes.min.css

classic-themes.min.css

176 ms

analytics.js

analytics.js

37 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

258 ms

collect

collect

38 ms

styles.css

styles.css

171 ms

foobox.free.min.css

foobox.free.min.css

255 ms

jquery.tosrus.min.css

jquery.tosrus.min.css

173 ms

form-themes.css

form-themes.css

261 ms

css

css

15 ms

genericons.css

genericons.css

349 ms

style.css

style.css

321 ms

themify-icons.min.css

themify-icons.min.css

332 ms

dflip.min.css

dflip.min.css

349 ms

jquery.min.js

jquery.min.js

520 ms

jquery-migrate.min.js

jquery-migrate.min.js

408 ms

jquery.tosrus.min.js

jquery.tosrus.min.js

417 ms

underscore.min.js

underscore.min.js

420 ms

infinite-scroll.pkgd.min.js

infinite-scroll.pkgd.min.js

440 ms

front.js

front.js

440 ms

foobox.free.min.js

foobox.free.min.js

584 ms

style.basic-ho-is-po-no-da-co-au-ga-se-is.css

style.basic-ho-is-po-no-da-co-au-ga-se-is.css

504 ms

js

js

64 ms

js

js

74 ms

wds_effects.css

wds_effects.css

270 ms

font-awesome.css

font-awesome.css

291 ms

wds_frontend.css

wds_frontend.css

290 ms

jquery.suggest.js

jquery.suggest.js

356 ms

mustache.js

mustache.js

355 ms

iss.js

iss.js

366 ms

index.js

index.js

378 ms

index.js

index.js

379 ms

functions.js

functions.js

432 ms

dflip.min.js

dflip.min.js

671 ms

jquery.mobile.js

jquery.mobile.js

444 ms

wds_frontend.js

wds_frontend.js

539 ms

asp-d8452fdc.js

asp-d8452fdc.js

669 ms

style.css

style.css

473 ms

fbevents.js

fbevents.js

75 ms

header.png

header.png

237 ms

0.gif

0.gif

223 ms

Local-Ad_advertising_magazines.jpg

Local-Ad_advertising_magazines.jpg

547 ms

finger-button.png

finger-button.png

223 ms

doorbutton.png

doorbutton.png

221 ms

webdesignbutton.png

webdesignbutton.png

221 ms

bank-phrom-352283-unsplash-1000x576.jpg

bank-phrom-352283-unsplash-1000x576.jpg

221 ms

facebook-post.jpg

facebook-post.jpg

390 ms

print-dates.jpg

print-dates.jpg

392 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

177 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

177 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

177 ms

tss5ApVBdCYD5Q7hcxTE1ArZ0Zz8oY2KRmwvKhhvLFGKpA.ttf

tss5ApVBdCYD5Q7hcxTE1ArZ0Zz8oY2KRmwvKhhvLFGKpA.ttf

254 ms

VqvVqv1mv0Gr1Gr9Frul7xuyp+V8XvqnTyb1UoNRm4Af+FsAGNAEuwCFBYsQEBjlmxRgYrWCGwEFlLsBRSWCGwgFkdsAYrXFhZsBQrAAAAAVLP0T8AAA==

VqvVqv1mv0Gr1Gr9Frul7xuyp+V8XvqnTyb1UoNRm4Af+FsAGNAEuwCFBYsQEBjlmxRgYrWCGwEFlLsBRSWCGwgFkdsAYrXFhZsBQrAAAAAVLP0T8AAA==

12 ms

S6u9w4BMUTPHh6UVSwiPHA.ttf

S6u9w4BMUTPHh6UVSwiPHA.ttf

183 ms

S6u9w4BMUTPHh6UVSwaPHA.ttf

S6u9w4BMUTPHh6UVSwaPHA.ttf

184 ms

S6u9w4BMUTPHh50XSwaPHA.ttf

S6u9w4BMUTPHh50XSwaPHA.ttf

184 ms

S6uyw4BMUTPHjx4wWw.ttf

S6uyw4BMUTPHjx4wWw.ttf

184 ms

S6uyw4BMUTPHjxAwWw.ttf

S6uyw4BMUTPHjxAwWw.ttf

182 ms

S6u9w4BMUTPHh7USSwiPHA.ttf

S6u9w4BMUTPHh7USSwiPHA.ttf

207 ms

S6u9w4BMUTPHh7USSwaPHA.ttf

S6u9w4BMUTPHh7USSwaPHA.ttf

201 ms

neILzCirqoswsqX9_oU.ttf

neILzCirqoswsqX9_oU.ttf

201 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

139 ms

carnival-cover.jpg

carnival-cover.jpg

265 ms

front-page-slides.3jpg.jpg

front-page-slides.3jpg.jpg

95 ms

Accessibility Review

local-ad.co.uk accessibility score

92

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

local-ad.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

local-ad.co.uk SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Local-ad.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Local-ad.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

local-ad.co.uk

Open Graph data is detected on the main page of Local Ad. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: