Tools & Wizards About Us
localadvertisingjournal.com screenshot

Report Summary

  • 43

    Performance

    Renders faster than
    62% of other websites

  • 90

    Accessibility

    Visual factors better than
    that of 74% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

localadvertisingjournal.com

Home - Local Advertising Journal

Page Load Speed

1.9 sec in total

First Response

58 ms

Resources Loaded

1.5 sec

Page Rendered

356 ms

localadvertisingjournal.com screenshot

About Website

Visit localadvertisingjournal.com now to see the best up-to-date Local Advertising Journal content and also check out these interesting facts you probably never knew about localadvertisingjournal.com

Visit localadvertisingjournal.com

Key Findings

We analyzed Localadvertisingjournal.com page load time and found that the first response time was 58 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

localadvertisingjournal.com performance score

43

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.3 s

74/100

10%

LCP (Largest Contentful Paint)

Value2.4 s

91/100

25%

SI (Speed Index)

Value4.8 s

67/100

10%

TBT (Total Blocking Time)

Value4,780 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.322

36/100

15%

TTI (Time to Interactive)

Value13.1 s

12/100

10%

Network Requests Diagram

localadvertisingjournal.com

58 ms

localadvertisingjournal.com

331 ms

style.min.css

176 ms

styles-6f31c5a276b80ac189953e0ef5946cda.css

27 ms

fa77ca688255015332335d0ae8d9e16b-36daf07b6af258b6f6a033f7823898db.css

115 ms

Our browser made a total of 64 requests to load all elements on the main page. We found that 91% of them (58 requests) were addressed to the original Localadvertisingjournal.com, 5% (3 requests) were made to Googleads.g.doubleclick.net and 3% (2 requests) were made to Pagead2.googlesyndication.com. The less responsive or slowest element that took the longest time to load (611 ms) relates to the external source Googleads.g.doubleclick.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 224.5 kB (16%)

Content Size

1.4 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Localadvertisingjournal.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 941.2 kB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 110.8 kB

  • Original 149.0 kB
  • After minification 149.0 kB
  • After compression 38.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 110.8 kB or 74% of the original size.

Image Optimization

-12%

Potential reduce by 113.5 kB

  • Original 941.2 kB
  • After minification 827.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Local Advertising Journal needs image optimization as it can save up to 113.5 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 178 B

  • Original 310.4 kB
  • After minification 310.4 kB
  • After compression 310.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 25 B

  • Original 41.4 kB
  • After minification 41.4 kB
  • After compression 41.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Localadvertisingjournal.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 25 (41%)

Requests Now

61

After Optimization

36

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 61 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Local Advertising Journal. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 18 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

localadvertisingjournal.com

localadvertisingjournal.com

58 ms

localadvertisingjournal.com

localadvertisingjournal.com

331 ms

style.min.css

style.min.css

176 ms

styles-6f31c5a276b80ac189953e0ef5946cda.css

styles-6f31c5a276b80ac189953e0ef5946cda.css

27 ms

fa77ca688255015332335d0ae8d9e16b-36daf07b6af258b6f6a033f7823898db.css

fa77ca688255015332335d0ae8d9e16b-36daf07b6af258b6f6a033f7823898db.css

115 ms

font-awesome.min-06ca94183fd831c7ef799d69168ba021.css

font-awesome.min-06ca94183fd831c7ef799d69168ba021.css

114 ms

slick-88fd6a9d8fa72629ae9c9dbd1ca5d92d.css

slick-88fd6a9d8fa72629ae9c9dbd1ca5d92d.css

22 ms

slick-theme-ab5a9ff6bd2e30bc9010dd8c33524cd7.css

slick-theme-ab5a9ff6bd2e30bc9010dd8c33524cd7.css

122 ms

blocks.min.css

blocks.min.css

135 ms

style-58f13ddb1197f5199cc09178e0ad4151.css

style-58f13ddb1197f5199cc09178e0ad4151.css

57 ms

style-782d02bab5adc2bc7c270588212476a2.css

style-782d02bab5adc2bc7c270588212476a2.css

156 ms

jquery.min.js

jquery.min.js

229 ms

jquery-migrate.min.js

jquery-migrate.min.js

222 ms

js

js

72 ms

adsbygoogle.js

adsbygoogle.js

57 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

182 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

313 ms

wp-polyfill.min.js

wp-polyfill.min.js

316 ms

hooks.min.js

hooks.min.js

318 ms

i18n.min.js

i18n.min.js

318 ms

index-166b8a60446f037fdc5508451af0e139.js

index-166b8a60446f037fdc5508451af0e139.js

319 ms

index-5ff4fe81821a8774b179a8a2c4e6ce16.js

index-5ff4fe81821a8774b179a8a2c4e6ce16.js

319 ms

skip-link-focus-fix.min.js

skip-link-focus-fix.min.js

313 ms

navigation.min.js

navigation.min.js

315 ms

slick.min.js

slick.min.js

322 ms

theia-sticky-sidebar.min.js

theia-sticky-sidebar.min.js

316 ms

custom-6b0ada9c3c255ec2c470aa08d10c4ded.js

custom-6b0ada9c3c255ec2c470aa08d10c4ded.js

317 ms

lazyload.min.js

lazyload.min.js

340 ms

show_ads_impl.js

show_ads_impl.js

120 ms

localadvertisingjournal-logo.png

localadvertisingjournal-logo.png

121 ms

no-featured-image-590x650.jpg

no-featured-image-590x650.jpg

108 ms

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The-power-of-customer-reviews-in-the-digital-age-150x150.jpeg

40 ms

How-to-Delete-Google-Ad-Account-150x150.jpg

How-to-Delete-Google-Ad-Account-150x150.jpg

99 ms

What-is-a-Blind-Ad-in-Real-Estate-150x150.jpg

What-is-a-Blind-Ad-in-Real-Estate-150x150.jpg

102 ms

Ways-to-Make-Sure-your-Packaging-is-Right-for-your-Product2-150x150.jpg

Ways-to-Make-Sure-your-Packaging-is-Right-for-your-Product2-150x150.jpg

40 ms

How-to-Get-into-Marketing-Without-a-Degree-150x150.jpg

How-to-Get-into-Marketing-Without-a-Degree-150x150.jpg

41 ms

Coordinator-vs-Specialist-150x150.jpg

Coordinator-vs-Specialist-150x150.jpg

110 ms

Mind-and-Body-Health-over-the-Winter2.jpg

Mind-and-Body-Health-over-the-Winter2.jpg

125 ms

The-History-that-Makes-up-Gloucestershire2.jpg

The-History-that-Makes-up-Gloucestershire2.jpg

157 ms

Interesting-facts-about-Gloucester2.png

Interesting-facts-about-Gloucester2.png

155 ms

how-to-approach-a-company-to-sell-your-product-e1662264955432.jpg

how-to-approach-a-company-to-sell-your-product-e1662264955432.jpg

195 ms

Group-home-business-plan.jpg

Group-home-business-plan.jpg

214 ms

AI-in-E-commerce-01-600x550.jpeg

AI-in-E-commerce-01-600x550.jpeg

203 ms

Email-Marketing-02-600x550.jpg

Email-Marketing-02-600x550.jpg

216 ms

Clean-Eatz-Restaurant-1.jpg

Clean-Eatz-Restaurant-1.jpg

248 ms

what-is-a-good-gravity-score-on-clickbank.jpg

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255 ms

does-marketing-involve-math.jpg

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287 ms

SEO-for-Fashion-01-600x550.jpg

SEO-for-Fashion-01-600x550.jpg

296 ms

SEO-for-Solar-02-600x550.jpg

SEO-for-Solar-02-600x550.jpg

316 ms

SEP-for-Travel-600x537.jpg

SEP-for-Travel-600x537.jpg

330 ms

logical-fallacies-in-advertising-150x150.jpg

logical-fallacies-in-advertising-150x150.jpg

339 ms

How-to-advertise-on-spotify-150x150.jpeg

How-to-advertise-on-spotify-150x150.jpeg

350 ms

Qtcinderella-03-150x150.jpg

Qtcinderella-03-150x150.jpg

393 ms

Crisis-01-150x150.jpg

Crisis-01-150x150.jpg

389 ms

How-to-Delete-Meta-Ad-Account-150x150.png

How-to-Delete-Meta-Ad-Account-150x150.png

411 ms

Why-Website-Design-Surrey-Agencies-are-Thriving1-150x107.png

Why-Website-Design-Surrey-Agencies-are-Thriving1-150x107.png

428 ms

The-worst-design-errors-you-can-make-with-banner-ads1-150x150.png

The-worst-design-errors-you-can-make-with-banner-ads1-150x150.png

434 ms

Reactjs-02-150x150.jpg

Reactjs-02-150x150.jpg

448 ms

ajax-loader.gif

ajax-loader.gif

487 ms

down-arrow.svg

down-arrow.svg

482 ms

slick.woff

slick.woff

504 ms

zrt_lookup.html

zrt_lookup.html

47 ms

ads

ads

611 ms

ads

ads

448 ms

Accessibility Review

localadvertisingjournal.com accessibility score

90

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

localadvertisingjournal.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

localadvertisingjournal.com SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Localadvertisingjournal.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Localadvertisingjournal.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

localadvertisingjournal.com

Open Graph description is not detected on the main page of Local Advertising Journal. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: