Tools & Wizards About Us
localfare.com screenshot

Report Summary

  • 31

    Performance

    Renders faster than
    51% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

localfare.com

Direct Mail Advertising Services & Digital Marketing Consulting Agency Chattanooga TN - Local Fare

Page Load Speed

2.7 sec in total

First Response

137 ms

Resources Loaded

2.2 sec

Page Rendered

414 ms

localfare.com screenshot

About Website

Click here to check amazing Local Fare content. Otherwise, check out these important facts you probably never knew about localfare.com

Local Fare combines direct mail and digital marketing strategies to help connect you to your local market and reach your company's goals. Contact us at 423-622-3371!

Visit localfare.com

Key Findings

We analyzed Localfare.com page load time and found that the first response time was 137 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

localfare.com performance score

31

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

34/100

10%

LCP (Largest Contentful Paint)

Value6.1 s

12/100

25%

SI (Speed Index)

Value10.6 s

7/100

10%

TBT (Total Blocking Time)

Value1,050 ms

25/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value13.3 s

11/100

10%

Network Requests Diagram

localfare.com

137 ms

localfare.com

1003 ms

wp-emoji-release.min.js

71 ms

layerslider.css

125 ms

style.min.css

161 ms

Our browser made a total of 65 requests to load all elements on the main page. We found that 94% of them (61 requests) were addressed to the original Localfare.com, 3% (2 requests) were made to Googletagmanager.com and 2% (1 request) were made to Chimpstatic.com. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain Localfare.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 180.7 kB (14%)

Content Size

1.3 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Localfare.com main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 701.2 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 90.9 kB

  • Original 108.8 kB
  • After minification 107.1 kB
  • After compression 17.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 90.9 kB or 84% of the original size.

Image Optimization

-16%

Potential reduce by 57.1 kB

  • Original 366.7 kB
  • After minification 309.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Local Fare needs image optimization as it can save up to 57.1 kB or 16% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-3%

Potential reduce by 21.9 kB

  • Original 701.2 kB
  • After minification 701.2 kB
  • After compression 679.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-7%

Potential reduce by 10.8 kB

  • Original 156.6 kB
  • After minification 156.6 kB
  • After compression 145.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Localfare.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 32 (52%)

Requests Now

62

After Optimization

30

  • Images
  • JavaScript
  • CSS

The browser has sent 62 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Local Fare. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

localfare.com

localfare.com

137 ms

localfare.com

localfare.com

1003 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

71 ms

layerslider.css

layerslider.css

125 ms

style.min.css

style.min.css

161 ms

classic-themes.min.css

classic-themes.min.css

159 ms

styles.css

styles.css

156 ms

uncode-privacy-public.css

uncode-privacy-public.css

162 ms

themify-icons.min.css

themify-icons.min.css

163 ms

dflip.min.css

dflip.min.css

187 ms

style.css

style.css

293 ms

uncode-icons.css

uncode-icons.css

215 ms

style-custom.css

style-custom.css

221 ms

style.css

style.css

218 ms

jquery.min.js

jquery.min.js

236 ms

jquery-migrate.min.js

jquery-migrate.min.js

241 ms

layerslider.utils.js

layerslider.utils.js

277 ms

layerslider.kreaturamedia.jquery.js

layerslider.kreaturamedia.jquery.js

278 ms

layerslider.transitions.js

layerslider.transitions.js

271 ms

ai-uncode.js

ai-uncode.js

290 ms

init.js

init.js

368 ms

js

js

58 ms

index.js

index.js

378 ms

index.js

index.js

379 ms

js-cookie.min.js

js-cookie.min.js

379 ms

uncode-privacy-public.min.js

uncode-privacy-public.min.js

381 ms

dflip.min.js

dflip.min.js

380 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

381 ms

mediaelement-migrate.min.js

mediaelement-migrate.min.js

398 ms

wp-mediaelement.min.js

wp-mediaelement.min.js

398 ms

plugins.js

plugins.js

561 ms

app.js

app.js

458 ms

vimeo.min.js

vimeo.min.js

414 ms

gtm.js

gtm.js

46 ms

7ba580ffde0b31d7761d9340d.js

7ba580ffde0b31d7761d9340d.js

172 ms

LF_Logo.png

LF_Logo.png

65 ms

lg_white_logo_02-uai-258x60.png

lg_white_logo_02-uai-258x60.png

65 ms

direct_mail_icon-uai-258x197.png

direct_mail_icon-uai-258x197.png

65 ms

stand_alone_icon-uai-258x191.png

stand_alone_icon-uai-258x191.png

85 ms

content_creation_icon-uai-258x207.png

content_creation_icon-uai-258x207.png

112 ms

program_display_icon.png

program_display_icon.png

112 ms

icon_google_ads.png

icon_google_ads.png

145 ms

social_media_icon.png

social_media_icon.png

145 ms

SEO_icon-uai-258x203.png

SEO_icon-uai-258x203.png

146 ms

Website_icon-uai-258x205.png

Website_icon-uai-258x205.png

167 ms

graphic_design_icon.png

graphic_design_icon.png

167 ms

Mango_logo.jpg

Mango_logo.jpg

186 ms

ruby-falls-logo.jpg

ruby-falls-logo.jpg

224 ms

MellowMushroom-logo_black.png

MellowMushroom-logo_black.png

225 ms

ymca-3-logo-png-transparent.png

ymca-3-logo-png-transparent.png

256 ms

MLY-LO-Standard-Blue-RGB-2019.png

MLY-LO-Standard-Blue-RGB-2019.png

256 ms

new-balance-logo-shoe-clothing-sneakers-switzerland-miscellaneous-company-text.jpg

new-balance-logo-shoe-clothing-sneakers-switzerland-miscellaneous-company-text.jpg

256 ms

Tutor_Doctor_horizontal.jpg

Tutor_Doctor_horizontal.jpg

257 ms

Andy-on-Call-logo.png

Andy-on-Call-logo.png

258 ms

Chatt-Exteriors-logo.jpg

Chatt-Exteriors-logo.jpg

304 ms

Owens-Logo.png

Owens-Logo.png

304 ms

NG-Heat-Air-logo.jpg

NG-Heat-Air-logo.jpg

303 ms

Furnish-black-no-house-gray.jpg

Furnish-black-no-house-gray.jpg

304 ms

USA-Surgical-logo.png

USA-Surgical-logo.png

304 ms

Ace-Handyman-logo.jpg

Ace-Handyman-logo.jpg

305 ms

LearningRx-Logo-CMYK-tag.jpg

LearningRx-Logo-CMYK-tag.jpg

533 ms

LF_logo_lg-uai-258x76.png

LF_logo_lg-uai-258x76.png

532 ms

uncode-icons.woff

uncode-icons.woff

551 ms

teal_bg_fade-uai-258x183.png

teal_bg_fade-uai-258x183.png

453 ms

embed.js

embed.js

72 ms

Accessibility Review

localfare.com accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Best Practices

localfare.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

localfare.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Localfare.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Localfare.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

localfare.com

Open Graph data is detected on the main page of Local Fare. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: