Tools & Wizards About Us
localforddealer.com screenshot

Report Summary

  • 43

    Performance

    Renders faster than
    62% of other websites

  • 91

    Accessibility

    Visual factors better than
    that of 76% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

localforddealer.com

Vehicle Deals and Current Offers | Buy a New Ford From Your Local Ford Dealer | Ford Motor Company

Page Load Speed

2.1 sec in total

First Response

442 ms

Resources Loaded

1.4 sec

Page Rendered

187 ms

localforddealer.com screenshot

About Website

Click here to check amazing Local Ford Dealer content for United States. Otherwise, check out these important facts you probably never knew about localforddealer.com

Don't miss out on the best auto sales event. View current cash incentives, APR financing and lease offers for a new car, truck, suv at your local Ford Dealership.

Visit localforddealer.com

Key Findings

We analyzed Localforddealer.com page load time and found that the first response time was 442 ms and then it took 1.6 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

localforddealer.com performance score

43

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

26/100

10%

LCP (Largest Contentful Paint)

Value10.2 s

0/100

25%

SI (Speed Index)

Value9.1 s

14/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value1.048

2/100

15%

TTI (Time to Interactive)

Value3.8 s

89/100

10%

Network Requests Diagram

localforddealer.com

442 ms

jquery-1.7.1.min.js

138 ms

jquery.tools.min.js

134 ms

wambatech.bellman.js

130 ms

wambatech.reporting.js

131 ms

Our browser made a total of 156 requests to load all elements on the main page. We found that 5% of them (8 requests) were addressed to the original Localforddealer.com, 64% (100 requests) were made to Fdtier2assets.azurewebsites.net and 3% (4 requests) were made to Cm.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (564 ms) relates to the external source Fdtier2assets.azurewebsites.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 824.5 kB (31%)

Content Size

2.6 MB

After Optimization

1.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Localforddealer.com main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 101.0 kB

  • Original 114.5 kB
  • After minification 99.6 kB
  • After compression 13.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 15.0 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 101.0 kB or 88% of the original size.

Image Optimization

-12%

Potential reduce by 218.1 kB

  • Original 1.8 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Local Ford Dealer needs image optimization as it can save up to 218.1 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-72%

Potential reduce by 409.5 kB

  • Original 572.1 kB
  • After minification 478.9 kB
  • After compression 162.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 409.5 kB or 72% of the original size.

CSS Optimization

-85%

Potential reduce by 95.8 kB

  • Original 113.3 kB
  • After minification 84.2 kB
  • After compression 17.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Localforddealer.com needs all CSS files to be minified and compressed as it can save up to 95.8 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 65 (45%)

Requests Now

144

After Optimization

79

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 144 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Local Ford Dealer. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 37 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

localforddealer.com

localforddealer.com

442 ms

jquery-1.7.1.min.js

jquery-1.7.1.min.js

138 ms

jquery.tools.min.js

jquery.tools.min.js

134 ms

wambatech.bellman.js

wambatech.bellman.js

130 ms

wambatech.reporting.js

wambatech.reporting.js

131 ms

wambatech.utility.js

wambatech.utility.js

169 ms

wambatech.auto.js

wambatech.auto.js

129 ms

jquery.maskedinput.min.js

jquery.maskedinput.min.js

130 ms

jquery.cycle.min.js

jquery.cycle.min.js

155 ms

jquery.jqprint.0.3.js

jquery.jqprint.0.3.js

130 ms

jquery.cookie.js

jquery.cookie.js

130 ms

swfobject.js

swfobject.js

155 ms

wambatech.backmanager.js

wambatech.backmanager.js

152 ms

jquery.ba-bbq.min.js

jquery.ba-bbq.min.js

155 ms

jquery.watermark.min.js

jquery.watermark.min.js

151 ms

modernizr-1.7.min.js

modernizr-1.7.min.js

152 ms

buttons.js

buttons.js

39 ms

all.js

all.js

271 ms

wambatech.omniture.js

wambatech.omniture.js

151 ms

OmnitureProduction.js

OmnitureProduction.js

149 ms

st.js

st.js

39 ms

jquery.masonry.min.js

jquery.masonry.min.js

147 ms

wambatech.scrollinghero.js

wambatech.scrollinghero.js

150 ms

wambatech.scrollingherosimple.js

wambatech.scrollingherosimple.js

148 ms

json2.js

json2.js

149 ms

ford-evidon-script.js

ford-evidon-script.js

150 ms

Default.css

Default.css

151 ms

serviceCouponSupport.css

serviceCouponSupport.css

150 ms

overrides.css

overrides.css

151 ms

Compare.css

Compare.css

7 ms

CPO.css

CPO.css

5 ms

DealerLocator.css

DealerLocator.css

7 ms

Forms.css

Forms.css

10 ms

Global.css

Global.css

9 ms

Incentives.css

Incentives.css

9 ms

Inventory.css

Inventory.css

11 ms

InventorySplitScreen.css

InventorySplitScreen.css

10 ms

LetUsFindItForYou.css

LetUsFindItForYou.css

11 ms

Misc.css

Misc.css

12 ms

firstevent

firstevent

22 ms

com-ford.netmng.com

com-ford.netmng.com

64 ms

ga.js

ga.js

16 ms

2012Rails.png

2012Rails.png

50 ms

SouthVirginia_logo.png

SouthVirginia_logo.png

69 ms

militarybanner.jpg

militarybanner.jpg

46 ms

2016_Ford_Fiesta.png

2016_Ford_Fiesta.png

44 ms

2016_Ford_Focus.png

2016_Ford_Focus.png

44 ms

2016_Ford_Fusion.png

2016_Ford_Fusion.png

52 ms

2016_Ford_Mustang.png

2016_Ford_Mustang.png

47 ms

2016_Ford_Transit_Connect.png

2016_Ford_Transit_Connect.png

50 ms

2016_Ford_C-MAX.png

2016_Ford_C-MAX.png

45 ms

2016_Ford_Taurus.png

2016_Ford_Taurus.png

51 ms

2016_Ford_Escape.png

2016_Ford_Escape.png

50 ms

2016_Ford_F-150.png

2016_Ford_F-150.png

53 ms

2016_Ford_Edge.png

2016_Ford_Edge.png

52 ms

2016_Ford_Explorer.png

2016_Ford_Explorer.png

161 ms

2016_Ford_Expedition.png

2016_Ford_Expedition.png

53 ms

2016_Ford_Super_Duty.png

2016_Ford_Super_Duty.png

55 ms

2016_Ford_Flex.png

2016_Ford_Flex.png

54 ms

2016_Ford_Transit.png

2016_Ford_Transit.png

54 ms

2015_Ford_Super_Duty.png

2015_Ford_Super_Duty.png

54 ms

2015_Ford_Flex.png

2015_Ford_Flex.png

55 ms

2015_Ford_Transit.png

2015_Ford_Transit.png

55 ms

2015_Ford_Fiesta.png

2015_Ford_Fiesta.png

56 ms

2015_Ford_Focus.png

2015_Ford_Focus.png

61 ms

2015_Ford_Mustang.png

2015_Ford_Mustang.png

55 ms

2015_Ford_Transit_Connect.png

2015_Ford_Transit_Connect.png

56 ms

2015_Ford_C-MAX.png

2015_Ford_C-MAX.png

56 ms

2015_Ford_Taurus.png

2015_Ford_Taurus.png

61 ms

2015_Ford_Escape.png

2015_Ford_Escape.png

57 ms

2015_Ford_F-150.png

2015_Ford_F-150.png

57 ms

2015_Ford_Edge.png

2015_Ford_Edge.png

60 ms

2015_Ford_Explorer.png

2015_Ford_Explorer.png

61 ms

2015_Ford_Fusion.png

2015_Ford_Fusion.png

61 ms

2015_Ford_Expedition.png

2015_Ford_Expedition.png

62 ms

Komen_BlueRidge.jpg

Komen_BlueRidge.jpg

400 ms

VeteransUnitedAmp.jpg

VeteransUnitedAmp.jpg

320 ms

NorfolkTides.jpg

NorfolkTides.jpg

290 ms

__utm.gif

__utm.gif

30 ms

RichmondFlyingSquirrels.jpg

RichmondFlyingSquirrels.jpg

184 ms

VAStateFair.jpg

VAStateFair.jpg

282 ms

VirginiaTechFootball.jpg

VirginiaTechFootball.jpg

200 ms

Komen_Tidewater.jpg

Komen_Tidewater.jpg

389 ms

specialoffers.png

specialoffers.png

202 ms

searchinv.png

searchinv.png

205 ms

appraise.png

appraise.png

208 ms

cpo.png

cpo.png

210 ms

buildandprice.png

buildandprice.png

213 ms

research.png

research.png

225 ms

poweredbyfd.png

poweredbyfd.png

226 ms

bg_nav.jpg

bg_nav.jpg

370 ms

Social.png

Social.png

244 ms

com-ford.netmng.com

com-ford.netmng.com

16 ms

NavLarge.png

NavLarge.png

255 ms

scroll_left.png

scroll_left.png

273 ms

scroll_right.png

scroll_right.png

261 ms

HeaderBackground.jpg

HeaderBackground.jpg

247 ms

Background.jpg

Background.jpg

263 ms

ClickHere_small.png

ClickHere_small.png

264 ms

framesprite_dots.png

framesprite_dots.png

59 ms

Asset

Asset

225 ms

Asset

Asset

255 ms

AcceptReportingEvent

AcceptReportingEvent

168 ms

getAllAppDefault.esi

getAllAppDefault.esi

11 ms

BAWA_SOVA_TIERII-12689.jpg

BAWA_SOVA_TIERII-12689.jpg

455 ms

2016TruckMonth_full.jpg

2016TruckMonth_full.jpg

404 ms

CommercialVanSeason_full.jpg

CommercialVanSeason_full.jpg

564 ms

0for60_Full.jpg

0for60_Full.jpg

333 ms

2016KBB_Full.jpg

2016KBB_Full.jpg

275 ms

EV_Hero_fullscreen.jpg

EV_Hero_fullscreen.jpg

444 ms

framesprite_background.png

framesprite_background.png

38 ms

heroscroll_fade.png

heroscroll_fade.png

61 ms

heroscroll_arrows.png

heroscroll_arrows.png

62 ms

framesprite_dots.png

framesprite_dots.png

357 ms

getSegment.php

getSegment.php

12 ms

checkOAuth.esi

checkOAuth.esi

6 ms

t.dhj

t.dhj

52 ms

framesprite_background.png

framesprite_background.png

349 ms

heroscroll_fade.png

heroscroll_fade.png

304 ms

heroscroll_arrows.png

heroscroll_arrows.png

309 ms

t.dhj

t.dhj

34 ms

cm

cm

22 ms

x35248

x35248

148 ms

s-3271.xgi

s-3271.xgi

17 ms

hbpix

hbpix

107 ms

22 ms

17 ms

xrefid.xgi

xrefid.xgi

14 ms

t

t

25 ms

js

js

24 ms

gr

gr

12 ms

t

t

24 ms

pixel

pixel

23 ms

pixel

pixel

64 ms

2519-341.js

2519-341.js

40 ms

pixel

pixel

38 ms

activityi;src=690327;type=fdaffd;cat=hp;u1=;u2=0;u3=0;u4=0;u5=southern%20virginia;u6=0;u7=0;u8=;u9=;u10=20147;ord=1721574223

activityi;src=690327;type=fdaffd;cat=hp;u1=;u2=0;u3=0;u4=0;u5=southern%20virginia;u6=0;u7=0;u8=;u9=;u10=20147;ord=1721574223

81 ms

event

event

17 ms

2981

2981

35 ms

s

s

14 ms

pixel

pixel

17 ms

activityi;src=690327;type=fvflup;cat=adobesvi;u2=3796DAA11A0D51B2-0305A449C9D6343D;ord=1842147624120.1162

activityi;src=690327;type=fvflup;cat=adobesvi;u2=3796DAA11A0D51B2-0305A449C9D6343D;ord=1842147624120.1162

36 ms

m

m

34 ms

s69028809280134

s69028809280134

23 ms

ytc.js

ytc.js

46 ms

conversion.js

conversion.js

42 ms

g-2971.xgi

g-2971.xgi

56 ms

d2a.ads

d2a.ads

51 ms

activity;src=690327;type=fdaffduu;cat=hp;u1=;u5=southern%20virginia;u7=0;ord=1;num=1211901490

activity;src=690327;type=fdaffduu;cat=hp;u1=;u5=southern%20virginia;u7=0;ord=1;num=1211901490

76 ms

g-2971.xgi

g-2971.xgi

51 ms

33 ms

dx_upx_v4oiuu2mo3su.html

dx_upx_v4oiuu2mo3su.html

134 ms

d2r.ads

d2r.ads

11 ms

45 ms

cookie-pixel-lib.js

cookie-pixel-lib.js

30 ms

dest4.html

dest4.html

29 ms

Accessibility Review

localforddealer.com accessibility score

91

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

localforddealer.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

localforddealer.com SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Localforddealer.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Localforddealer.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

localforddealer.com

Open Graph data is detected on the main page of Local Ford Dealer. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: