Report Summary

  • 9

    Performance

    Renders faster than
    23% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

loft.co.jp

ロフト|LOFT

Page Load Speed

8 sec in total

First Response

336 ms

Resources Loaded

7.3 sec

Page Rendered

339 ms

loft.co.jp screenshot

About Website

Click here to check amazing LOFT content for Japan. Otherwise, check out these important facts you probably never knew about loft.co.jp

株式会社ロフトのオフィシャルウェブサイトです。ロフトは文房具からコスメ、キャラクター雑貨やインテリアなどを取り扱う生活雑貨の専門店です。

Visit loft.co.jp

Key Findings

We analyzed Loft.co.jp page load time and found that the first response time was 336 ms and then it took 7.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

loft.co.jp performance score

9

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

21/100

10%

LCP (Largest Contentful Paint)

Value33.2 s

0/100

25%

SI (Speed Index)

Value14.8 s

1/100

10%

TBT (Total Blocking Time)

Value7,550 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.265

46/100

15%

TTI (Time to Interactive)

Value33.1 s

0/100

10%

Network Requests Diagram

loft.co.jp

336 ms

www.loft.co.jp

189 ms

common.css

848 ms

pc_style.css

1166 ms

slick.css

191 ms

Our browser made a total of 111 requests to load all elements on the main page. We found that 62% of them (69 requests) were addressed to the original Loft.co.jp, 11% (12 requests) were made to Youtube.com and 7% (8 requests) were made to Loft-images.s3-ap-northeast-1.amazonaws.com. The less responsive or slowest element that took the longest time to load (4.6 sec) belongs to the original domain Loft.co.jp.

Page Optimization Overview & Recommendations

Page size can be reduced by 219.5 kB (3%)

Content Size

6.3 MB

After Optimization

6.1 MB

In fact, the total size of Loft.co.jp main page is 6.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 6.0 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 35.1 kB

  • Original 42.4 kB
  • After minification 34.7 kB
  • After compression 7.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 7.8 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 35.1 kB or 83% of the original size.

Image Optimization

-3%

Potential reduce by 170.4 kB

  • Original 6.0 MB
  • After minification 5.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. LOFT images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 5.9 kB

  • Original 250.0 kB
  • After minification 250.0 kB
  • After compression 244.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-10%

Potential reduce by 8.1 kB

  • Original 85.0 kB
  • After minification 85.0 kB
  • After compression 76.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Loft.co.jp has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 28 (26%)

Requests Now

107

After Optimization

79

The browser has sent 107 CSS, Javascripts, AJAX and image requests in order to completely render the main page of LOFT. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

loft.co.jp accessibility score

85

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

High

ARIA toggle fields do not have accessible names

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

loft.co.jp best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

loft.co.jp SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    JA

  • Language Claimed

    JA

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Loft.co.jp can be misinterpreted by Google and other search engines. Our service has detected that Japanese is used on the page, and it matches the claimed language. Our system also found out that Loft.co.jp main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of LOFT. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: