Tools & Wizards About Us
londonadvert.com screenshot

Report Summary

  • 82

    Performance

    Renders faster than
    87% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 67

    SEO

    Google-friendlier than
    26% of websites

londonadvert.com

London Adverts

Page Load Speed

1.3 sec in total

First Response

371 ms

Resources Loaded

868 ms

Page Rendered

93 ms

londonadvert.com screenshot

About Website

Visit londonadvert.com now to see the best up-to-date London Advert content and also check out these interesting facts you probably never knew about londonadvert.com

Domain Names for Business in London

Visit londonadvert.com

Key Findings

We analyzed Londonadvert.com page load time and found that the first response time was 371 ms and then it took 961 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

londonadvert.com performance score

82

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.5 s

96/100

10%

LCP (Largest Contentful Paint)

Value4.3 s

41/100

25%

SI (Speed Index)

Value1.5 s

100/100

10%

TBT (Total Blocking Time)

Value40 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.127

82/100

15%

TTI (Time to Interactive)

Value2.6 s

98/100

10%

Network Requests Diagram

londonadverts.html

371 ms

layout.css

94 ms

150 ms

email-decode.min.js

11 ms

ga.js

20 ms

Our browser made a total of 13 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Londonadvert.com, 15% (2 requests) were made to Affiliates.zestcarrental.com and 15% (2 requests) were made to Ssl.google-analytics.com. The less responsive or slowest element that took the longest time to load (371 ms) relates to the external source Londonpages.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 13.7 kB (3%)

Content Size

445.1 kB

After Optimization

431.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Londonadvert.com main page is 445.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 5% of websites need less resources to load. Images take 418.7 kB which makes up the majority of the site volume.

HTML Optimization

-69%

Potential reduce by 4.8 kB

  • Original 6.9 kB
  • After minification 5.2 kB
  • After compression 2.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 1.7 kB, which is 24% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 4.8 kB or 69% of the original size.

Image Optimization

-2%

Potential reduce by 8.3 kB

  • Original 418.7 kB
  • After minification 410.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. London Advert images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 63 B

  • Original 18.1 kB
  • After minification 18.1 kB
  • After compression 18.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-37%

Potential reduce by 497 B

  • Original 1.4 kB
  • After minification 1.4 kB
  • After compression 854 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Londonadvert.com needs all CSS files to be minified and compressed as it can save up to 497 B or 37% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

12

After Optimization

12

  • Images
  • JavaScript
  • CSS

The browser has sent 12 CSS, Javascripts, AJAX and image requests in order to completely render the main page of London Advert. According to our analytics all requests are already optimized.

Network Requests Diagram

londonadverts.html

londonadverts.html

371 ms

layout.css

layout.css

94 ms

150 ms

email-decode.min.js

email-decode.min.js

11 ms

ga.js

ga.js

20 ms

125x125_SeeTheSights+V2.jpg

125x125_SeeTheSights+V2.jpg

48 ms

londonpages_960x300.jpg

londonpages_960x300.jpg

45 ms

skyscannerlogo_120x60.jpg

skyscannerlogo_120x60.jpg

16 ms

easyjet_120x60.jpg

easyjet_120x60.jpg

367 ms

londonpass_120x60.jpg

londonpass_120x60.jpg

122 ms

theatreticketslogo_120x60.gif

theatreticketslogo_120x60.gif

117 ms

__utm.gif

__utm.gif

14 ms

120x60.png

120x60.png

86 ms

Accessibility Review

londonadvert.com accessibility score

72

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

londonadvert.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

londonadvert.com SEO score

67

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Londonadvert.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Londonadvert.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

londonadvert.com

Open Graph description is not detected on the main page of London Advert. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: