Tools & Wizards About Us
londonpragency.com screenshot

Report Summary

  • 31

    Performance

    Renders faster than
    51% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

londonpragency.com

Motive PR | Coverage & Clicks | Digital PR Agency

Page Load Speed

3.8 sec in total

First Response

260 ms

Resources Loaded

2.2 sec

Page Rendered

1.3 sec

londonpragency.com screenshot

About Website

Click here to check amazing London PR Agency content for United Kingdom. Otherwise, check out these important facts you probably never knew about londonpragency.com

Multi award winning agency offering PR, media coverage, link building and content marketing. Based in Nottingham, UK.

Visit londonpragency.com

Key Findings

We analyzed Londonpragency.com page load time and found that the first response time was 260 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

londonpragency.com performance score

31

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

12/100

10%

LCP (Largest Contentful Paint)

Value7.3 s

5/100

25%

SI (Speed Index)

Value8.1 s

21/100

10%

TBT (Total Blocking Time)

Value990 ms

28/100

30%

CLS (Cumulative Layout Shift)

Value0.035

100/100

15%

TTI (Time to Interactive)

Value10.0 s

26/100

10%

Network Requests Diagram

londonpragency.com

260 ms

www.motivepr.co.uk

929 ms

motivepr.webflow.5628417f7.css

57 ms

webfont.js

49 ms

js

119 ms

Our browser made a total of 116 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Londonpragency.com, 80% (93 requests) were made to Assets-global.website-files.com and 3% (3 requests) were made to Cdn.websitepolicies.io. The less responsive or slowest element that took the longest time to load (929 ms) relates to the external source Motivepr.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 787.1 kB (8%)

Content Size

10.2 MB

After Optimization

9.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Londonpragency.com main page is 10.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 9.9 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 70.8 kB

  • Original 83.8 kB
  • After minification 83.6 kB
  • After compression 13.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 70.8 kB or 84% of the original size.

Image Optimization

-7%

Potential reduce by 678.7 kB

  • Original 9.9 MB
  • After minification 9.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. London PR Agency images are well optimized though.

JavaScript Optimization

-18%

Potential reduce by 32.6 kB

  • Original 184.9 kB
  • After minification 184.9 kB
  • After compression 152.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 32.6 kB or 18% of the original size.

CSS Optimization

-9%

Potential reduce by 5.1 kB

  • Original 59.7 kB
  • After minification 59.7 kB
  • After compression 54.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Londonpragency.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 12 (11%)

Requests Now

109

After Optimization

97

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 109 CSS, Javascripts, AJAX and image requests in order to completely render the main page of London PR Agency. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

londonpragency.com

londonpragency.com

260 ms

www.motivepr.co.uk

www.motivepr.co.uk

929 ms

motivepr.webflow.5628417f7.css

motivepr.webflow.5628417f7.css

57 ms

webfont.js

webfont.js

49 ms

js

js

119 ms

jquery-3.5.1.min.dc5e7f18c8.js

jquery-3.5.1.min.dc5e7f18c8.js

49 ms

webflow.c29611c12.js

webflow.c29611c12.js

116 ms

cookieconsent.min.css

cookieconsent.min.css

116 ms

cookieconsent.min.js

cookieconsent.min.js

118 ms

css

css

58 ms

cookieconsent.min.css

cookieconsent.min.css

353 ms

cookieconsent.min.js

cookieconsent.min.js

413 ms

fbevents.js

fbevents.js

213 ms

hotjar-3396591.js

hotjar-3396591.js

333 ms

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170 ms

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77 ms

analytics.js

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font

font

144 ms

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1 ms

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190 ms

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Accessibility Review

londonpragency.com accessibility score

95

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

londonpragency.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

londonpragency.com SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Londonpragency.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Londonpragency.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

londonpragency.com

Open Graph data is detected on the main page of London PR Agency. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: