Analyze | Home shopping catalogue | Always something new!

Look Again for a fashionable wardrobe and home, is a fresh, new ultra-stylish online store, with gorgeous clothing, footwear and interior looks.

Page load speed analysis

  • 63/100

    Normal result
  • 7

    Successful tests
  • 1

    Failed test
  • First response

    919 ms

  • Resources loaded

    2.4 sec

  • Page rendered

    345 ms

  • Total page load time

    3.7 sec

Click here to check amazing Lookagain content for United Kingdom. Otherwise, check out these important facts you probably never knew about

We analyzed page load time and found that the first response time was 919 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Page optimization

  • HTML 104.2 kB
    Images 540.8 kB
    Javascripts 621.2 kB
    CSS 208.1 kB

    In fact, the total size of main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 621.2 kB which makes up the majority of the site volume.

    • Original 104.2 kB
    • After minification 94.7 kB
    • After compression 19.8 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 84.4 kB or 81% of the original size.

    • Original 540.8 kB
    • After optimization 515.4 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Lookagain images are well optimized though.

    • Original 621.2 kB
    • After minification 569.8 kB
    • After compression 183.8 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 437.5 kB or 70% of the original size.

    • Original 208.1 kB
    • After minification 173.7 kB
    • After compression 77.4 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 130.7 kB or 63% of the original size.

Network requests diagram

  • masterstyles.css
  • homepage.css
  • jquery-1.8.2.min.js
  • jquery.bxslider-4.1.min.js
  • home.js
  • common.js
  • xfoheader.css
  • comscoretrackingtags.js
  • iMAWebCookie.js
  • gafunctions.js
  • conversion.js
  • mastercommon.js
  • lookagainHome_logo.png
  • New-in-homepage-290216.jpg
  • LookAgain_FashionSale_260216.jpg
  • LookAgain_ShoeShop_260216.jpg
  • Stacey_Homepage_Banner.jpg
  • 9pmDeliveryBanner.jpg
  • 7-days-a-week.gif
  • next-day-delivery.gif
  • stated-day.gif
  • parcelshop.gif
  • divider2.gif
  • backgroundIcon.png
  • left_arrow.png
  • right_arrow.png
  • hp_bottom_box1.jpg
  • promobox_text_link_icon.gif
  • hp_bottom_box2.jpg
  • hp_bottom_box3.jpg
  • hp_bottom_box4.jpg
  • scroller_bg-2.gif
  • footer_sprite.png
  • dc.js
  • activityi;src=4084653;type=count412;cat=001xf514;u10=N;u5=Y;u9=LKA;ord=1;num=4270862617995.59
  • code.js
  • sub2.js
  • heroPager.png
  • ld.js
  • event
  • event
  • yieldify_1449674132.js
  • pixel
  • dis.aspx
  • SUB2_Code_obj_min_1.1.js

Our browser made a total of 49 requests to load all elements on the main page. We found that 67% of them (33 requests) were addressed to the original, 2% (1 request) were made to and 2% (1 request) were made to The less responsive or slowest element that took the longest time to load (919 ms) belongs to the original domain

Additional info on


The browser has sent 46 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Lookagain. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and as a result speed up the page load time.











Possible request optimization













Normal result

IP address

This IP address is dedicated to This is the best domain hosting practice .

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 2370
NS 3600
NS 3600

3600 Mname:
Serial: 2013010717
Refresh: 10800
Retry: 3600
Expire: 2419200
Minimum-ttl: 900
MX 300 Pri: 5

Language and encoding

Normal result


N/A  language flag


N/A  language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else) and no language is claimed in <html> or <meta> tags either. Our system also found out that main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 41.3% of all visits is United Kingdom. It’s good for that their server is also located in United Kingdom, as that enables the majority of their visitors to benefit from a much faster page load time.

Good result

Normal result

Social Sharing Optimization

Open Graph data is detected on the main page of Lookagain. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

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