Tools & Wizards About Us
loopbrands.com screenshot

Report Summary

  • 31

    Performance

    Renders faster than
    51% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 58% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

loopbrands.com

Loop Brands | A design practice for ambitious clients | Sydney

Page Load Speed

7 sec in total

First Response

1 sec

Resources Loaded

5.2 sec

Page Rendered

766 ms

loopbrands.com screenshot

About Website

Click here to check amazing Loop Brands content. Otherwise, check out these important facts you probably never knew about loopbrands.com

Loop Brands consist of a group of strategic design-centric thinkers. We intimately understand how people interact and react to products and brands.

Visit loopbrands.com

Key Findings

We analyzed Loopbrands.com page load time and found that the first response time was 1 sec and then it took 6 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

loopbrands.com performance score

31

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

18/100

10%

LCP (Largest Contentful Paint)

Value4.3 s

42/100

25%

SI (Speed Index)

Value12.6 s

3/100

10%

TBT (Total Blocking Time)

Value1,720 ms

10/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value17.9 s

4/100

10%

Network Requests Diagram

loopbrands.com

1005 ms

gtm.js

70 ms

fniur.css

498 ms

fniur.js

993 ms

scripts.js

746 ms

Our browser made a total of 49 requests to load all elements on the main page. We found that 73% of them (36 requests) were addressed to the original Loopbrands.com, 10% (5 requests) were made to Youtube.com and 4% (2 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (2.2 sec) belongs to the original domain Loopbrands.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 31.8 kB (2%)

Content Size

1.4 MB

After Optimization

1.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Loopbrands.com main page is 1.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 976.3 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 25.9 kB

  • Original 31.7 kB
  • After minification 29.9 kB
  • After compression 5.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 25.9 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 1.4 kB

  • Original 976.3 kB
  • After minification 974.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Loop Brands images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 3.4 kB

  • Original 264.2 kB
  • After minification 264.2 kB
  • After compression 260.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 1.1 kB

  • Original 87.5 kB
  • After minification 87.5 kB
  • After compression 86.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Loopbrands.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 10 (23%)

Requests Now

43

After Optimization

33

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Loop Brands. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

loopbrands.com

loopbrands.com

1005 ms

gtm.js

gtm.js

70 ms

fniur.css

fniur.css

498 ms

fniur.js

fniur.js

993 ms

scripts.js

scripts.js

746 ms

comment-reply.min.js

comment-reply.min.js

753 ms

production.min.js

production.min.js

1492 ms

wp-embed.min.js

wp-embed.min.js

756 ms

NmXdPTu5YaM

NmXdPTu5YaM

145 ms

loop-icon.png

loop-icon.png

541 ms

loop-logo-footer.png

loop-logo-footer.png

541 ms

Loop_Bread__Butter_Tile_Loaf.jpg

Loop_Bread__Butter_Tile_Loaf.jpg

800 ms

W.K.KELLOGG_LOOP-BRANDS-1.jpg

W.K.KELLOGG_LOOP-BRANDS-1.jpg

551 ms

Loop_Sky5_Window_cleaning_3.jpg

Loop_Sky5_Window_cleaning_3.jpg

799 ms

Loop_Be_Natural_Logo.jpg

Loop_Be_Natural_Logo.jpg

801 ms

Loop_Quro_Logo_Square.jpg

Loop_Quro_Logo_Square.jpg

550 ms

LOOP_Website_Case-studies_LADY_JAYNE.jpg

LOOP_Website_Case-studies_LADY_JAYNE.jpg

801 ms

Loop_Play_For_All_Australia_Logo.jpg

Loop_Play_For_All_Australia_Logo.jpg

801 ms

Loop_Roar_Cordials_Bear_Mouse.jpg

Loop_Roar_Cordials_Bear_Mouse.jpg

1037 ms

Loop_Intravital_Logo_2.jpg

Loop_Intravital_Logo_2.jpg

989 ms

Loop_Novalac_Lion_2.jpg

Loop_Novalac_Lion_2.jpg

992 ms

Virbac_640px.jpg

Virbac_640px.jpg

1040 ms

Loop_SolarD_Product_Sun.jpg

Loop_SolarD_Product_Sun.jpg

1039 ms

Loop_Stevenson_Pies_Logo_2.jpg

Loop_Stevenson_Pies_Logo_2.jpg

1283 ms

Loop_Natralus_Logo.jpg

Loop_Natralus_Logo.jpg

1237 ms

Loop_Eastcoast_Juice.jpg

Loop_Eastcoast_Juice.jpg

1486 ms

Loop_Harvest_Mill_Logo_Icon.jpg

Loop_Harvest_Mill_Logo_Icon.jpg

1287 ms

Loop_Bloom_Wheat_2.jpg

Loop_Bloom_Wheat_2.jpg

1287 ms

Earlyrise_Loop_Brands_Branding_Packaging_Design-1.jpg

Earlyrise_Loop_Brands_Branding_Packaging_Design-1.jpg

1535 ms

Loop_Berocca_Brand_2.jpg

Loop_Berocca_Brand_2.jpg

1483 ms

Loop_Jive_Logo.jpg

Loop_Jive_Logo.jpg

1530 ms

Loop_Zumbo_Chef_Sweets_3.jpg

Loop_Zumbo_Chef_Sweets_3.jpg

1532 ms

Loop_Woolys_Logo.jpg

Loop_Woolys_Logo.jpg

1532 ms

Loop_Zilia_Food_Bag.jpg

Loop_Zilia_Food_Bag.jpg

1731 ms

LOOP_Website_Case-studies_GFB18_logo_3-1.jpg

LOOP_Website_Case-studies_GFB18_logo_3-1.jpg

1740 ms

315EDF_4_0.woff

315EDF_4_0.woff

1997 ms

315EDF_9_0.woff

315EDF_9_0.woff

2248 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

2001 ms

www-player.css

www-player.css

7 ms

www-embed-player.js

www-embed-player.js

25 ms

base.js

base.js

51 ms

ad_status.js

ad_status.js

248 ms

aDz_T_gaBrysQcZbaYaX8h92PYnkBHHJotKz2yKPZZ4.js

aDz_T_gaBrysQcZbaYaX8h92PYnkBHHJotKz2yKPZZ4.js

177 ms

embed.js

embed.js

106 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

45 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

138 ms

id

id

106 ms

Create

Create

97 ms

GenerateIT

GenerateIT

19 ms

Accessibility Review

loopbrands.com accessibility score

85

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

loopbrands.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

loopbrands.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Loopbrands.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Loopbrands.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

loopbrands.com

Open Graph data is detected on the main page of Loop Brands. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: