Report Summary

  • 68

    Performance

    Renders faster than
    80% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

lowercaseinc.com

Love it | LOWERCASE | Grow with brand and digital strategies that elevate the customer experience

Page Load Speed

2.8 sec in total

First Response

318 ms

Resources Loaded

2.3 sec

Page Rendered

127 ms

lowercaseinc.com screenshot

About Website

Visit lowercaseinc.com now to see the best up-to-date LOWERCASE Inc content and also check out these interesting facts you probably never knew about lowercaseinc.com

Creative brand and digital strategies that elevate customer experience. LOWERCASE® is a creative consulting firm that helps companies build their brand, grow their business and innovate by design.

Visit lowercaseinc.com

Key Findings

We analyzed Lowercaseinc.com page load time and found that the first response time was 318 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

lowercaseinc.com performance score

68

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

43/100

10%

LCP (Largest Contentful Paint)

Value5.4 s

20/100

25%

SI (Speed Index)

Value3.8 s

84/100

10%

TBT (Total Blocking Time)

Value170 ms

92/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value5.3 s

73/100

10%

Network Requests Diagram

www.lowercaseinc.com

318 ms

style.css

65 ms

wbe0gdi.js

100 ms

style.min.css

126 ms

theme.min.css

124 ms

Our browser made a total of 29 requests to load all elements on the main page. We found that 48% of them (14 requests) were addressed to the original Lowercaseinc.com, 41% (12 requests) were made to Use.typekit.com and 3% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (318 ms) belongs to the original domain Lowercaseinc.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 22.9 kB (8%)

Content Size

290.2 kB

After Optimization

267.3 kB

In fact, the total size of Lowercaseinc.com main page is 290.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 170.9 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 19.0 kB

  • Original 24.1 kB
  • After minification 21.6 kB
  • After compression 5.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 19.0 kB or 79% of the original size.

Image Optimization

-0%

Potential reduce by 323 B

  • Original 170.9 kB
  • After minification 170.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. LOWERCASE Inc images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 312 B

  • Original 75.5 kB
  • After minification 75.5 kB
  • After compression 75.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-17%

Potential reduce by 3.3 kB

  • Original 19.7 kB
  • After minification 19.7 kB
  • After compression 16.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Lowercaseinc.com needs all CSS files to be minified and compressed as it can save up to 3.3 kB or 17% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (71%)

Requests Now

17

After Optimization

5

The browser has sent 17 CSS, Javascripts, AJAX and image requests in order to completely render the main page of LOWERCASE Inc. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

lowercaseinc.com accessibility score

100

Accessibility Issues

Best Practices

lowercaseinc.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

lowercaseinc.com SEO score

77

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Lowercaseinc.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Lowercaseinc.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of LOWERCASE Inc. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: