Tools & Wizards About Us
loyalfree.co.uk screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    38% of other websites

  • 76

    Accessibility

    Visual factors better than
    that of 44% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    57% of websites

  • 84

    SEO

    Google-friendlier than
    53% of websites

loyalfree.co.uk

LoyalFree | UK'S No.1 App For Finding Local Deals, Events & Trails

Page Load Speed

9.3 sec in total

First Response

286 ms

Resources Loaded

7.5 sec

Page Rendered

1.5 sec

loyalfree.co.uk screenshot

About Website

Visit loyalfree.co.uk now to see the best up-to-date Loyal Free content and also check out these interesting facts you probably never knew about loyalfree.co.uk

Download the LoyalFree app now to save money when you shop local. Discover exclusive deals, fun events and interactive trails. And, enter competitions!

Visit loyalfree.co.uk

Key Findings

We analyzed Loyalfree.co.uk page load time and found that the first response time was 286 ms and then it took 9 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

loyalfree.co.uk performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.9 s

10/100

10%

LCP (Largest Contentful Paint)

Value7.7 s

3/100

25%

SI (Speed Index)

Value8.7 s

16/100

10%

TBT (Total Blocking Time)

Value2,650 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.016

100/100

15%

TTI (Time to Interactive)

Value18.4 s

3/100

10%

Network Requests Diagram

www.loyalfree.co.uk

286 ms

js

159 ms

wp-emoji-release.min.js

185 ms

style.min.css

199 ms

main.css

243 ms

Our browser made a total of 169 requests to load all elements on the main page. We found that 25% of them (43 requests) were addressed to the original Loyalfree.co.uk, 15% (26 requests) were made to Maps.googleapis.com and 9% (16 requests) were made to I2.wp.com. The less responsive or slowest element that took the longest time to load (3.1 sec) belongs to the original domain Loyalfree.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 543.2 kB (23%)

Content Size

2.4 MB

After Optimization

1.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Loyalfree.co.uk main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 88.0 kB

  • Original 105.3 kB
  • After minification 103.6 kB
  • After compression 17.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 88.0 kB or 84% of the original size.

Image Optimization

-2%

Potential reduce by 32.1 kB

  • Original 1.4 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Loyal Free images are well optimized though.

JavaScript Optimization

-26%

Potential reduce by 105.0 kB

  • Original 396.5 kB
  • After minification 386.7 kB
  • After compression 291.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 105.0 kB or 26% of the original size.

CSS Optimization

-67%

Potential reduce by 318.0 kB

  • Original 475.1 kB
  • After minification 474.9 kB
  • After compression 157.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Loyalfree.co.uk needs all CSS files to be minified and compressed as it can save up to 318.0 kB or 67% of the original size.

Requests Breakdown

Number of requests can be reduced by 84 (56%)

Requests Now

151

After Optimization

67

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 151 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Loyal Free. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 56 to 1 for JavaScripts and from 22 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.loyalfree.co.uk

www.loyalfree.co.uk

286 ms

js

js

159 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

185 ms

style.min.css

style.min.css

199 ms

main.css

main.css

243 ms

styles.css

styles.css

250 ms

form.main.css

form.main.css

253 ms

common-elements.css

common-elements.css

236 ms

css

css

235 ms

css

css

238 ms

bootstrap.css

bootstrap.css

260 ms

font-awesome.min.css

font-awesome.min.css

283 ms

style.css

style.css

336 ms

responsive.css

responsive.css

326 ms

front.min.css

front.min.css

358 ms

all.css

all.css

299 ms

v4-shims.css

v4-shims.css

350 ms

jetpack.css

jetpack.css

180 ms

sbar.css

sbar.css

349 ms

jquery.easy-pie-chart.css

jquery.easy-pie-chart.css

373 ms

wp-polyfill.min.js

wp-polyfill.min.js

183 ms

main.js

main.js

443 ms

jquery.min.js

jquery.min.js

183 ms

jquery-migrate.min.js

jquery-migrate.min.js

182 ms

front.min.js

front.min.js

324 ms

sharethis.js

sharethis.js

192 ms

jquery.appear.js

jquery.appear.js

337 ms

www.loyalfree.co.uk

www.loyalfree.co.uk

586 ms

shortcodes.css

shortcodes.css

447 ms

photon.min.js

photon.min.js

184 ms

index.js

index.js

679 ms

page-scroll-to-id.min.js

page-scroll-to-id.min.js

357 ms

bootstrap.min.js

bootstrap.min.js

436 ms

jquery.knob.js

jquery.knob.js

469 ms

zerif.js

zerif.js

436 ms

twitter-timeline.min.js

twitter-timeline.min.js

183 ms

intersectionobserver-polyfill.min.js

intersectionobserver-polyfill.min.js

437 ms

lazy-images.min.js

lazy-images.min.js

491 ms

api.js

api.js

215 ms

index.js

index.js

440 ms

jquery.easy-pie-chart.js

jquery.easy-pie-chart.js

441 ms

custom.js

custom.js

442 ms

justgage.js

justgage.js

443 ms

raphael-2.1.4.min.js

raphael-2.1.4.min.js

444 ms

wp-embed.min.js

wp-embed.min.js

181 ms

jetpack-carousel.min.js

jetpack-carousel.min.js

181 ms

e-202240.js

e-202240.js

186 ms

analytics.js

analytics.js

103 ms

collect

collect

23 ms

collect

collect

41 ms

wp-polyfill-fetch.min.js

wp-polyfill-fetch.min.js

1320 ms

wp-polyfill-dom-rect.min.js

wp-polyfill-dom-rect.min.js

1344 ms

wp-polyfill-url.min.js

wp-polyfill-url.min.js

1246 ms

wp-polyfill-formdata.min.js

wp-polyfill-formdata.min.js

1684 ms

wp-polyfill-element-closest.min.js

wp-polyfill-element-closest.min.js

2289 ms

wp-polyfill-object-fit.min.js

wp-polyfill-object-fit.min.js

3136 ms

fbevents.js

fbevents.js

860 ms

appStore.png

appStore.png

1662 ms

Untitled-design.png

Untitled-design.png

2528 ms

0_LeicsLiveJPG.jpg

0_LeicsLiveJPG.jpg

1659 ms

6FkU5wIAbfU

6FkU5wIAbfU

1622 ms

halifax.png

halifax.png

1408 ms

star.png

star.png

1398 ms

mail.jpg

mail.jpg

1398 ms

thank-you.png

thank-you.png

1397 ms

image.png

image.png

1092 ms

image-3.png

image-3.png

1395 ms

handm.png

handm.png

2140 ms

3.png

3.png

3062 ms

1.png

1.png

3063 ms

shocked-woman-enjoying-loyalfree.png

shocked-woman-enjoying-loyalfree.png

2319 ms

googlePlay.png

googlePlay.png

1396 ms

bbc-logo-design.gif

bbc-logo-design.gif

1395 ms

itv-logo.png

itv-logo.png

1541 ms

tech.png

tech.png

1091 ms

logo-lincolnshirelive.png

logo-lincolnshirelive.png

1462 ms

lincoln.png

lincoln.png

1400 ms

tedX.png

tedX.png

1401 ms

ee.png

ee.png

1403 ms

dominos.png

dominos.png

1536 ms

bills.png

bills.png

2128 ms

wilko.png

wilko.png

1568 ms

pizza-express.png

pizza-express.png

1398 ms

bella-italia.png

bella-italia.png

1563 ms

2-1.png

2-1.png

2719 ms

woman-enjoying-loyalfree-events.png

woman-enjoying-loyalfree-events.png

2523 ms

echo.png

echo.png

1863 ms

banbury-guardian.png

banbury-guardian.png

1382 ms

dorothy.png

dorothy.png

1382 ms

boots.png

boots.png

1387 ms

logo-round-1.png

logo-round-1.png

797 ms

Marketing-strategy-June-Dec-2022-1.png

Marketing-strategy-June-Dec-2022-1.png

811 ms

appStore.png

appStore.png

811 ms

googlePlay.png

googlePlay.png

811 ms

twitter.png

twitter.png

817 ms

facebook.png

facebook.png

1050 ms

instagram.png

instagram.png

1048 ms

widgets.js

widgets.js

1024 ms

recaptcha__en.js

recaptcha__en.js

900 ms

1f642.svg

1f642.svg

631 ms

S6u9w4BMUTPHh7USSwiPHA3q5d0.ttf

S6u9w4BMUTPHh7USSwiPHA3q5d0.ttf

544 ms

S6uyw4BMUTPHjx4wWyWtFCc.ttf

S6uyw4BMUTPHjx4wWyWtFCc.ttf

675 ms

S6u9w4BMUTPHh6UVSwiPHA3q5d0.ttf

S6u9w4BMUTPHh6UVSwiPHA3q5d0.ttf

828 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX9-p7K4GLs.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX9-p7K4GLs.ttf

838 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX9-p7K4GLs.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX9-p7K4GLs.ttf

834 ms

embed

embed

570 ms

100136137220031

100136137220031

402 ms

www-player.css

www-player.css

204 ms

www-embed-player.js

www-embed-player.js

249 ms

base.js

base.js

502 ms

fetch-polyfill.js

fetch-polyfill.js

195 ms

rs=ABjfnFV49bNVd8wFgij6shOTofNCIRQuLA

rs=ABjfnFV49bNVd8wFgij6shOTofNCIRQuLA

166 ms

css

css

188 ms

js

js

277 ms

m=gmeviewer_base

m=gmeviewer_base

277 ms

widget_iframe.7dae38096d06923d683a2a807172322a.html

widget_iframe.7dae38096d06923d683a2a807172322a.html

542 ms

KFOlCnqEu92Fr1MmWUlfBBc9AMP6lQ.ttf

KFOlCnqEu92Fr1MmWUlfBBc9AMP6lQ.ttf

472 ms

KFOlCnqEu92Fr1MmEU9fBBc9AMP6lQ.ttf

KFOlCnqEu92Fr1MmEU9fBBc9AMP6lQ.ttf

470 ms

KFOmCnqEu92Fr1Mu4mxPKTU1Kg.ttf

KFOmCnqEu92Fr1Mu4mxPKTU1Kg.ttf

471 ms

KFOlCnqEu92Fr1MmSU5fBBc9AMP6lQ.ttf

KFOlCnqEu92Fr1MmSU5fBBc9AMP6lQ.ttf

472 ms

gen_204

gen_204

440 ms

lazy.min.js

lazy.min.js

369 ms

m=ws9Tlc

m=ws9Tlc

332 ms

common.js

common.js

317 ms

util.js

util.js

318 ms

map.js

map.js

309 ms

overlay.js

overlay.js

309 ms

1899-blank-shape_pin_4x.png&highlight=ff000000,006064&scale=2.0

1899-blank-shape_pin_4x.png&highlight=ff000000,006064&scale=2.0

475 ms

marker.js

marker.js

301 ms

geocoder.js

geocoder.js

447 ms

controls.js

controls.js

446 ms

places_impl.js

places_impl.js

601 ms

selection_2x-000.png

selection_2x-000.png

443 ms

gen204

gen204

389 ms

ad_status.js

ad_status.js

440 ms

settings

settings

595 ms

info-000.png

info-000.png

204 ms

gm-close000.png

gm-close000.png

360 ms

VM1LbcxuQZ7urdjSm15-Kft2IdlldgxYJTjOL3p1Mjw.js

VM1LbcxuQZ7urdjSm15-Kft2IdlldgxYJTjOL3p1Mjw.js

328 ms

embed.js

embed.js

218 ms

openhand_8_8.cur

openhand_8_8.cur

397 ms

onion.js

onion.js

161 ms

KFOmCnqEu92Fr1Mu4mxPKTU1Kg.ttf

KFOmCnqEu92Fr1Mu4mxPKTU1Kg.ttf

146 ms

KFOlCnqEu92Fr1MmEU9fBBc9AMP6lQ.ttf

KFOlCnqEu92Fr1MmEU9fBBc9AMP6lQ.ttf

145 ms

ViewportInfoService.GetViewportInfo

ViewportInfoService.GetViewportInfo

137 ms

StaticMapService.GetMapImage

StaticMapService.GetMapImage

150 ms

transparent.png

transparent.png

208 ms

id

id

177 ms

AuthenticationService.Authenticate

AuthenticationService.Authenticate

130 ms

vt

vt

112 ms

vt

vt

110 ms

vt

vt

439 ms

vt

vt

160 ms

vt

vt

114 ms

vt

vt

122 ms

vt

vt

358 ms

vt

vt

356 ms

vt

vt

121 ms

Create

Create

126 ms

vt

vt

60 ms

QuotaService.RecordEvent

QuotaService.RecordEvent

45 ms

viewer-icons001.png

viewer-icons001.png

83 ms

star4.png

star4.png

136 ms

MyMaps_Icons003.png

MyMaps_Icons003.png

137 ms

mymaps_32.png

mymaps_32.png

136 ms

v1_4593b7d7.png

v1_4593b7d7.png

135 ms

google-my-maps-logo-small-001.png

google-my-maps-logo-small-001.png

138 ms

stats.js

stats.js

96 ms

kh

kh

70 ms

Accessibility Review

loyalfree.co.uk accessibility score

76

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

loyalfree.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

loyalfree.co.uk SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Loyalfree.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Loyalfree.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

loyalfree.co.uk

Open Graph data is detected on the main page of Loyal Free. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: