Tools & Wizards About Us
loyalty.com screenshot

Report Summary

  • 33

    Performance

    Renders faster than
    53% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 76

    SEO

    Google-friendlier than
    35% of websites

loyalty.com

Partners in rewarding Canadians | Work with AIR MILES

Page Load Speed

3 sec in total

First Response

572 ms

Resources Loaded

1.4 sec

Page Rendered

1 sec

loyalty.com screenshot

About Website

Visit loyalty.com now to see the best up-to-date Loyalty content for Canada and also check out these interesting facts you probably never knew about loyalty.com

We help businesses strengthen customer relationships and develop opportunities to build new ones through the capabilities of Canada’s most recognized loyalty program.

Visit loyalty.com

Key Findings

We analyzed Loyalty.com page load time and found that the first response time was 572 ms and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

loyalty.com performance score

33

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

52/100

10%

LCP (Largest Contentful Paint)

Value11.2 s

0/100

25%

SI (Speed Index)

Value4.3 s

76/100

10%

TBT (Total Blocking Time)

Value960 ms

29/100

30%

CLS (Cumulative Layout Shift)

Value0.214

58/100

15%

TTI (Time to Interactive)

Value10.6 s

23/100

10%

Network Requests Diagram

www.loyalty.com

572 ms

main.lo.min.css

71 ms

js

96 ms

jquery.min.js

55 ms

bootstrap.min.js

58 ms

Our browser made a total of 46 requests to load all elements on the main page. We found that 70% of them (32 requests) were addressed to the original Loyalty.com, 7% (3 requests) were made to Googletagmanager.com and 4% (2 requests) were made to Cdn.cookielaw.org. The less responsive or slowest element that took the longest time to load (572 ms) belongs to the original domain Loyalty.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 266.3 kB (3%)

Content Size

9.7 MB

After Optimization

9.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Loyalty.com main page is 9.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 9.4 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 48.5 kB

  • Original 57.2 kB
  • After minification 43.4 kB
  • After compression 8.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 13.8 kB, which is 24% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 48.5 kB or 85% of the original size.

Image Optimization

-2%

Potential reduce by 175.4 kB

  • Original 9.4 MB
  • After minification 9.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Loyalty images are well optimized though.

JavaScript Optimization

-13%

Potential reduce by 17.5 kB

  • Original 134.6 kB
  • After minification 134.6 kB
  • After compression 117.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 17.5 kB or 13% of the original size.

CSS Optimization

-32%

Potential reduce by 24.9 kB

  • Original 78.5 kB
  • After minification 78.5 kB
  • After compression 53.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Loyalty.com needs all CSS files to be minified and compressed as it can save up to 24.9 kB or 32% of the original size.

Requests Breakdown

Number of requests can be reduced by 7 (23%)

Requests Now

30

After Optimization

23

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 30 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Loyalty. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.loyalty.com

www.loyalty.com

572 ms

main.lo.min.css

main.lo.min.css

71 ms

js

js

96 ms

jquery.min.js

jquery.min.js

55 ms

bootstrap.min.js

bootstrap.min.js

58 ms

jquery.dotdotdot.js

jquery.dotdotdot.js

58 ms

OtAutoBlock.js

OtAutoBlock.js

58 ms

otSDKStub.js

otSDKStub.js

96 ms

project.min.js

project.min.js

106 ms

all.css

all.css

36 ms

2ee166

2ee166

238 ms

o2.eyereturn.com

o2.eyereturn.com

205 ms

gtm.js

gtm.js

207 ms

airmiles_plane_wht_rgb_e.png

airmiles_plane_wht_rgb_e.png

203 ms

newbrand_am_en_2021_card_angle_2880x960.jpg

newbrand_am_en_2021_card_angle_2880x960.jpg

107 ms

newbrand_am_en_2021_card_angle_2880x960482a3a5f85c447898238e9393e2fbc39.jpg

newbrand_am_en_2021_card_angle_2880x960482a3a5f85c447898238e9393e2fbc39.jpg

156 ms

bmo.png

bmo.png

156 ms

shell.png

shell.png

157 ms

group-10.png

group-10.png

164 ms

group-18.png

group-18.png

156 ms

group-5.png

group-5.png

154 ms

group-4.png

group-4.png

164 ms

global-pet-foods_epl_en.png

global-pet-foods_epl_en.png

235 ms

200x200-logo_simons.png

200x200-logo_simons.png

238 ms

budget-car-rental.png

budget-car-rental.png

237 ms

sephora.png

sephora.png

239 ms

microsoftteams-image-(19).png

microsoftteams-image-(19).png

238 ms

rt_ca-en-fc_720.png

rt_ca-en-fc_720.png

237 ms

newbrand_am_2021_card_low_angle_rgb_3500x831_en.jpg

newbrand_am_2021_card_low_angle_rgb_3500x831_en.jpg

242 ms

loyalty-program-management-icon@3x.png

loyalty-program-management-icon@3x.png

239 ms

collector-intelligence-icon.png

collector-intelligence-icon.png

238 ms

collector-engagement-icon.png

collector-engagement-icon.png

239 ms

newbrand_cash_and_generic_cn_tower_enb5ec7fcca5c345b3baad2bd78d934a5b.jpg

newbrand_cash_and_generic_cn_tower_enb5ec7fcca5c345b3baad2bd78d934a5b.jpg

444 ms

Omnes-Regular.otf

Omnes-Regular.otf

223 ms

OmnesMedium.otf

OmnesMedium.otf

223 ms

OmnesLight.otf

OmnesLight.otf

227 ms

OmnesExtraLight.otf

OmnesExtraLight.otf

207 ms

OmnesThin.otf

OmnesThin.otf

224 ms

OmnesSemiBold.otf

OmnesSemiBold.otf

227 ms

Omnes-Bold.otf

Omnes-Bold.otf

260 ms

OmnesBlack.otf

OmnesBlack.otf

259 ms

montserrat-bold.woff

montserrat-bold.woff

121 ms

sf-icon-font.woff

sf-icon-font.woff

234 ms

js

js

108 ms

analytics.js

analytics.js

73 ms

collect

collect

84 ms

Accessibility Review

loyalty.com accessibility score

100

Accessibility Issues

Best Practices

loyalty.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

loyalty.com SEO score

76

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Loyalty.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Loyalty.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

loyalty.com

Open Graph data is detected on the main page of Loyalty. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: