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ls2group.com screenshot

Report Summary

  • 46

    Performance

    Renders faster than
    65% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

ls2group.com

LS2group - Public Relations, Public Affairs, Marketing Firm in Des Moines, IA

Page Load Speed

2.2 sec in total

First Response

704 ms

Resources Loaded

1.2 sec

Page Rendered

302 ms

ls2group.com screenshot

About Website

Visit ls2group.com now to see the best up-to-date LS2group content for United States and also check out these interesting facts you probably never knew about ls2group.com

We are LS2group, a bipartisan public relations, marketing, and government and public affairs firm in Des Moines, Iowa, the Midwest, and Washington, D.C.

Visit ls2group.com

Key Findings

We analyzed Ls2group.com page load time and found that the first response time was 704 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

ls2group.com performance score

46

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

30/100

10%

LCP (Largest Contentful Paint)

Value4.2 s

45/100

25%

SI (Speed Index)

Value5.1 s

62/100

10%

TBT (Total Blocking Time)

Value850 ms

34/100

30%

CLS (Cumulative Layout Shift)

Value0.119

85/100

15%

TTI (Time to Interactive)

Value10.0 s

26/100

10%

Network Requests Diagram

ls2group.com

704 ms

ls2_styles.css

91 ms

colorbox.css

101 ms

css

25 ms

jquery.js

104 ms

Our browser made a total of 34 requests to load all elements on the main page. We found that 74% of them (25 requests) were addressed to the original Ls2group.com, 12% (4 requests) were made to Google-analytics.com and 9% (3 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (704 ms) belongs to the original domain Ls2group.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 92.1 kB (21%)

Content Size

447.9 kB

After Optimization

355.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ls2group.com main page is 447.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Images take 277.9 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 10.5 kB

  • Original 13.6 kB
  • After minification 11.3 kB
  • After compression 3.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.3 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 10.5 kB or 77% of the original size.

Image Optimization

-1%

Potential reduce by 4.1 kB

  • Original 277.9 kB
  • After minification 273.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. LS2group images are well optimized though.

JavaScript Optimization

-47%

Potential reduce by 67.0 kB

  • Original 143.2 kB
  • After minification 142.4 kB
  • After compression 76.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 67.0 kB or 47% of the original size.

CSS Optimization

-80%

Potential reduce by 10.6 kB

  • Original 13.2 kB
  • After minification 9.7 kB
  • After compression 2.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ls2group.com needs all CSS files to be minified and compressed as it can save up to 10.6 kB or 80% of the original size.

Requests Breakdown

Number of requests can be reduced by 4 (14%)

Requests Now

29

After Optimization

25

  • Images
  • JavaScript
  • CSS

The browser has sent 29 CSS, Javascripts, AJAX and image requests in order to completely render the main page of LS2group. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

ls2group.com

ls2group.com

704 ms

ls2_styles.css

ls2_styles.css

91 ms

colorbox.css

colorbox.css

101 ms

css

css

25 ms

jquery.js

jquery.js

104 ms

jquery.colorbox-min.js

jquery.colorbox-min.js

92 ms

ls2_script.js

ls2_script.js

96 ms

analytics.js

analytics.js

51 ms

ga.js

ga.js

50 ms

bg.gif

bg.gif

98 ms

logo.gif

logo.gif

98 ms

icon_facebook.png

icon_facebook.png

97 ms

icon_twitter.png

icon_twitter.png

95 ms

icon_linkedin.png

icon_linkedin.png

91 ms

content_bg.png

content_bg.png

113 ms

excellence.gif

excellence.gif

183 ms

grassroots.jpg

grassroots.jpg

189 ms

PR.jpg

PR.jpg

189 ms

Marketing.jpg

Marketing.jpg

190 ms

locations.jpg

locations.jpg

189 ms

Blog.jpg

Blog.jpg

201 ms

content_bottom_bg.jpg

content_bottom_bg.jpg

274 ms

footer_bg.gif

footer_bg.gif

277 ms

overlay.png

overlay.png

295 ms

controls.png

controls.png

291 ms

border.png

border.png

277 ms

loading_background.png

loading_background.png

302 ms

loading.gif

loading.gif

363 ms

v0SdcGFAl2aezM9Vq_aFTQ.ttf

v0SdcGFAl2aezM9Vq_aFTQ.ttf

50 ms

nj47mAZe0mYUIySgfn0wpQ.ttf

nj47mAZe0mYUIySgfn0wpQ.ttf

50 ms

DvlFBScY1r-FMtZSYIYoYw.ttf

DvlFBScY1r-FMtZSYIYoYw.ttf

51 ms

collect

collect

28 ms

__utm.gif

__utm.gif

13 ms

collect

collect

60 ms

Accessibility Review

ls2group.com accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

ls2group.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

ls2group.com SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ls2group.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Ls2group.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ls2group.com

Open Graph description is not detected on the main page of LS2group. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: