Tools & Wizards About Us
shop.lincolncanada.com screenshot

Report Summary

  • 38

    Performance

    Renders faster than
    57% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

shop.lincolncanada.com

Lincoln Luxury Cars, SUVs, & Crossovers | Lincolncanada.com

Page Load Speed

4.4 sec in total

First Response

928 ms

Resources Loaded

2.8 sec

Page Rendered

645 ms

shop.lincolncanada.com screenshot

About Website

Visit shop.lincolncanada.com now to see the best up-to-date Shop Lincolncanada content for Canada and also check out these interesting facts you probably never knew about shop.lincolncanada.com

The official website of The Lincoln Motor Company luxury vehicles including the Lincoln Aviator, Corsair, Navigator and Nautilus.

Visit shop.lincolncanada.com

Key Findings

We analyzed Shop.lincolncanada.com page load time and found that the first response time was 928 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

shop.lincolncanada.com performance score

38

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.5 s

1/100

10%

LCP (Largest Contentful Paint)

Value12.7 s

0/100

25%

SI (Speed Index)

Value8.1 s

21/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.702

7/100

15%

TTI (Time to Interactive)

Value7.5 s

48/100

10%

Network Requests Diagram

www.lincolncanada.com

928 ms

lincoln.min.css

25 ms

bootstrap.min.css

19 ms

lincoln.min.css

58 ms

aemCoreProxy.min.css

26 ms

Our browser made a total of 94 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Shop.lincolncanada.com, 10% (9 requests) were made to Assets.adobedtm.com and 7% (7 requests) were made to Dpm.demdex.net. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Lincolncanada.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 988.0 kB (24%)

Content Size

4.1 MB

After Optimization

3.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shop.lincolncanada.com main page is 4.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.9 MB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 335.5 kB

  • Original 394.2 kB
  • After minification 335.6 kB
  • After compression 58.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 58.6 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 335.5 kB or 85% of the original size.

Image Optimization

-0%

Potential reduce by 1.2 kB

  • Original 2.9 MB
  • After minification 2.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shop Lincolncanada images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 567.6 kB

  • Original 793.8 kB
  • After minification 791.4 kB
  • After compression 226.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 567.6 kB or 72% of the original size.

CSS Optimization

-87%

Potential reduce by 83.7 kB

  • Original 96.3 kB
  • After minification 95.5 kB
  • After compression 12.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shop.lincolncanada.com needs all CSS files to be minified and compressed as it can save up to 83.7 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 40 (48%)

Requests Now

83

After Optimization

43

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 83 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop Lincolncanada. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.lincolncanada.com

www.lincolncanada.com

928 ms

lincoln.min.css

lincoln.min.css

25 ms

bootstrap.min.css

bootstrap.min.css

19 ms

lincoln.min.css

lincoln.min.css

58 ms

aemCoreProxy.min.css

aemCoreProxy.min.css

26 ms

lazysizes.min.js

lazysizes.min.js

46 ms

pageload.min.js

pageload.min.js

27 ms

app.min.js

app.min.js

26 ms

metrics.min.js

metrics.min.js

32 ms

base.min.js

base.min.js

35 ms

launch-c4af03964394.min.js

launch-c4af03964394.min.js

152 ms

2712b6ce

2712b6ce

38 ms

jquery.min.js

jquery.min.js

42 ms

bootstrap.min.js

bootstrap.min.js

145 ms

lincoln.min.js

lincoln.min.js

146 ms

aemCoreProxy.min.js

aemCoreProxy.min.js

145 ms

fps.min.js

fps.min.js

147 ms

id

id

65 ms

EX544e090c30b64a0e950fbe065df30bbb-libraryCode_source.min.js

EX544e090c30b64a0e950fbe065df30bbb-libraryCode_source.min.js

67 ms

analytics.js

analytics.js

66 ms

js

js

124 ms

a52bd3435aa6a01d_complete.js

a52bd3435aa6a01d_complete.js

53 ms

E5G6J-8U7WL-FEVAK-G4WZ7-ZVSBK

E5G6J-8U7WL-FEVAK-G4WZ7-ZVSBK

129 ms

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cq5dam.web.1280.1280.jpeg

91 ms

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91 ms

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327 ms

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90 ms

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92 ms

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90 ms

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332 ms

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327 ms

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122 ms

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121 ms

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332 ms

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333 ms

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132 ms

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cq5dam.web.1280.1280.jpeg

327 ms

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cq5dam.web.1280.1280.jpeg

329 ms

cq5dam.web.1280.1280.jpeg

cq5dam.web.1280.1280.jpeg

327 ms

cq5dam.web.1280.1280.jpeg

cq5dam.web.1280.1280.jpeg

329 ms

cq5dam.web.1280.1280.jpeg

cq5dam.web.1280.1280.jpeg

624 ms

cq5dam.web.1440.1440.jpeg

cq5dam.web.1440.1440.jpeg

778 ms

cq5dam.web.1440.1440.jpeg

cq5dam.web.1440.1440.jpeg

721 ms

VL_background_2.tif

VL_background_2.tif

740 ms

cq5dam.web.1280.1280.png

cq5dam.web.1280.1280.png

777 ms

cq5dam.web.1440.1440.png

cq5dam.web.1440.1440.png

719 ms

cq5dam.web.1280.1280.png

cq5dam.web.1280.1280.png

742 ms

cq5dam.web.1280.1280.png

cq5dam.web.1280.1280.png

1028 ms

23_LCN_COR_RES_58760_sRGBv2.tif

23_LCN_COR_RES_58760_sRGBv2.tif

935 ms

100faces-hp-entrypt-desktop-tablet.tif

100faces-hp-entrypt-desktop-tablet.tif

1171 ms

21_All-New-2020-Lincoln-Corsair-Reserve-Appearance-Pkg_Exterior-01.tif

21_All-New-2020-Lincoln-Corsair-Reserve-Appearance-Pkg_Exterior-01.tif

920 ms

21_LCN_XBD_47100.tif

21_LCN_XBD_47100.tif

1208 ms

20_LCN_COR_47101.tif

20_LCN_COR_47101.tif

1168 ms

low-inventory-hp-desktop.tif

low-inventory-hp-desktop.tif

1010 ms

dest5.html

dest5.html

117 ms

100-years-logo-278x72.png

100-years-logo-278x72.png

991 ms

ProximaNova-Reg-webfont.woff

ProximaNova-Reg-webfont.woff

925 ms

ProximaNova-Light-webfont.woff

ProximaNova-Light-webfont.woff

982 ms

ProximaNova-Sbold-webfont.woff

ProximaNova-Sbold-webfont.woff

982 ms

lincoln-icons.woff

lincoln-icons.woff

983 ms

ProximaNova-Bold-webfont.woff

ProximaNova-Bold-webfont.woff

986 ms

bsr-sprite2x-lincoln.png

bsr-sprite2x-lincoln.png

984 ms

583006bd-f4e4-4dd1-a779-0049089454ac.js

583006bd-f4e4-4dd1-a779-0049089454ac.js

189 ms

embed.js

embed.js

112 ms

collect

collect

82 ms

js

js

64 ms

pixel

pixel

129 ms

json

json

133 ms

collect

collect

225 ms

config.json

config.json

210 ms

conversion_async.js

conversion_async.js

160 ms

generic

generic

140 ms

pixel

pixel

46 ms

ibs:dpid=771&dpuuid=CAESEB3v8ICpRWhYD-RXpUawfOI&google_cver=1

ibs:dpid=771&dpuuid=CAESEB3v8ICpRWhYD-RXpUawfOI&google_cver=1

89 ms

ga-audiences

ga-audiences

153 ms

generic

generic

111 ms

165 ms

ibs:dpid=903&dpuuid=7971da7f-6708-4c26-9a15-0b6c81607780

ibs:dpid=903&dpuuid=7971da7f-6708-4c26-9a15-0b6c81607780

39 ms

AppMeasurement_Module_AudienceManagement.min.js

AppMeasurement_Module_AudienceManagement.min.js

11 ms

ibs:dpid=30862&dpuuid=10597110664691871515

ibs:dpid=30862&dpuuid=10597110664691871515

57 ms

aam_match

aam_match

55 ms

33 ms

ibs:dpid=67587&dpuuid=85159991D0BB40C7A257232B9921CBA8

ibs:dpid=67587&dpuuid=85159991D0BB40C7A257232B9921CBA8

14 ms

ibs:dpid=134096&dpuuid=$_BK_UUID

ibs:dpid=134096&dpuuid=$_BK_UUID

7 ms

ibs:dpid=178522&dpuuid=145592ba-4261-11ed-801e-1bf8f1770503&gdpr=0&gdpr_consent=

ibs:dpid=178522&dpuuid=145592ba-4261-11ed-801e-1bf8f1770503&gdpr=0&gdpr_consent=

75 ms

RCb21d7b8d82884950b04a79265d3851a9-source.min.js

RCb21d7b8d82884950b04a79265d3851a9-source.min.js

57 ms

RC165acd15ff9e45dea2adf32d11958fef-source.min.js

RC165acd15ff9e45dea2adf32d11958fef-source.min.js

124 ms

RC3c3bfe58752d4f9e93e0312aca4aff85-source.min.js

RC3c3bfe58752d4f9e93e0312aca4aff85-source.min.js

71 ms

RCf5be167a440a4415b9c90e41e607e50d-source.min.js

RCf5be167a440a4415b9c90e41e607e50d-source.min.js

70 ms

RCed26b87a8c364893964c294dba351166-source.min.js

RCed26b87a8c364893964c294dba351166-source.min.js

120 ms

RC8fbf3aff651c4ea39ac7e61c8342632f-source.min.js

RC8fbf3aff651c4ea39ac7e61c8342632f-source.min.js

120 ms

generic1661771218596.js

generic1661771218596.js

57 ms

bf

bf

83 ms

fbevents.js

fbevents.js

66 ms

Accessibility Review

shop.lincolncanada.com accessibility score

98

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

shop.lincolncanada.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

shop.lincolncanada.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shop.lincolncanada.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Shop.lincolncanada.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shop.lincolncanada.com

Open Graph data is detected on the main page of Shop Lincolncanada. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: