Tools & Wizards About Us
stores.loft.com screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 57

    Accessibility

    Visual factors better than
    that of 24% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

stores.loft.com

All LOFT Locations in the United States | Women's Clothing, Petites, Dresses, Pants, Shirts, Sweaters

Page Load Speed

10.5 sec in total

First Response

313 ms

Resources Loaded

1.5 sec

Page Rendered

8.7 sec

stores.loft.com screenshot

About Website

Visit stores.loft.com now to see the best up-to-date Stores LOFT content for United States and also check out these interesting facts you probably never knew about stores.loft.com

Browse all LOFT locations in the United States for women's clothing that is feminine and casual, including women's pants, dresses, sweaters, blouses, denim, skirts, suits, accessories, petites, tall s...

Visit stores.loft.com

Key Findings

We analyzed Stores.loft.com page load time and found that the first response time was 313 ms and then it took 10.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

stores.loft.com performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

46/100

10%

LCP (Largest Contentful Paint)

Value10.3 s

0/100

25%

SI (Speed Index)

Value18.7 s

0/100

10%

TBT (Total Blocking Time)

Value8,270 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.111

87/100

15%

TTI (Time to Interactive)

Value35.7 s

0/100

10%

Network Requests Diagram

directory

313 ms

global.css

98 ms

storeDirectory.css

69 ms

adobeLaunch.js

40 ms

launch-9a73d60ee7dc.min.js

84 ms

Our browser made a total of 65 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Stores.loft.com, 23% (15 requests) were made to Anninc.scene7.com and 5% (3 requests) were made to Cdn.cookielaw.org. The less responsive or slowest element that took the longest time to load (875 ms) relates to the external source Loft.custhelp.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 850.6 kB (32%)

Content Size

2.6 MB

After Optimization

1.8 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Stores.loft.com main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 378.4 kB

  • Original 467.4 kB
  • After minification 467.1 kB
  • After compression 89.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 378.4 kB or 81% of the original size.

Image Optimization

-3%

Potential reduce by 19.3 kB

  • Original 621.7 kB
  • After minification 602.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Stores LOFT images are well optimized though.

JavaScript Optimization

-32%

Potential reduce by 452.9 kB

  • Original 1.4 MB
  • After minification 1.4 MB
  • After compression 976.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 452.9 kB or 32% of the original size.

CSS Optimization

-0%

Potential reduce by 5 B

  • Original 129.6 kB
  • After minification 129.6 kB
  • After compression 129.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Stores.loft.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 43 (67%)

Requests Now

64

After Optimization

21

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 64 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Stores LOFT. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

directory

directory

313 ms

global.css

global.css

98 ms

storeDirectory.css

storeDirectory.css

69 ms

adobeLaunch.js

adobeLaunch.js

40 ms

launch-9a73d60ee7dc.min.js

launch-9a73d60ee7dc.min.js

84 ms

api.js

api.js

54 ms

bfx.js

bfx.js

73 ms

init.js

init.js

34 ms

main.js

main.js

82 ms

lazyload.js

lazyload.js

52 ms

storeDirectory.js

storeDirectory.js

75 ms

dw_cart.js

dw_cart.js

72 ms

walletCart.css

walletCart.css

76 ms

productTile.js

productTile.js

54 ms

dea6kas.css

dea6kas.css

462 ms

classic.release.js

classic.release.js

460 ms

loader.js

loader.js

875 ms

JsBarcode.code128.min.js

JsBarcode.code128.min.js

41 ms

dwanalytics-22.2.js

dwanalytics-22.2.js

460 ms

dwac-21.7.js

dwac-21.7.js

58 ms

gretel.min.js

gretel.min.js

39 ms

unified.sdk.js

unified.sdk.js

456 ms

main.min.js

main.min.js

684 ms

08_19_24_newarrivals_slot1_sweaters

08_19_24_newarrivals_slot1_sweaters

679 ms

07_22_24_dresses_slot1

07_22_24_dresses_slot1

684 ms

08_19_24_accessories_slot1_leopard

08_19_24_accessories_slot1_leopard

748 ms

08_19_24_petites_slot1_%20Pants%20&%20Jeans

08_19_24_petites_slot1_%20Pants%20&%20Jeans

748 ms

08_19_24_LNG_slot1_cozylounge

08_19_24_LNG_slot1_cozylounge

745 ms

08_19_24_styling_slot1_leopard

08_19_24_styling_slot1_leopard

749 ms

08_19_24_styling_slot2_LoftTV

08_19_24_styling_slot2_LoftTV

745 ms

m_07_22_24_hamburger

m_07_22_24_hamburger

744 ms

BRANDED_CREDITCARD_LOFT

BRANDED_CREDITCARD_LOFT

792 ms

BRANDED_MCCREDITCARD_LOFT

BRANDED_MCCREDITCARD_LOFT

811 ms

facebook3

facebook3

792 ms

tiktok3

tiktok3

792 ms

pinterest3

pinterest3

791 ms

instagram3

instagram3

755 ms

privacyoptions29x14

privacyoptions29x14

813 ms

green-dot-indicator.svg

green-dot-indicator.svg

308 ms

customicons-sprite.svg

customicons-sprite.svg

301 ms

user-icon-sidebar.svg

user-icon-sidebar.svg

305 ms

signup-reward.jpg

signup-reward.jpg

305 ms

styleRewards.svg

styleRewards.svg

306 ms

styleHeart.svg

styleHeart.svg

308 ms

promo-offer.svg

promo-offer.svg

535 ms

logo.svg

logo.svg

536 ms

heart.svg

heart.svg

534 ms

cart-icon.svg

cart-icon.svg

534 ms

down-arrow-black.svg

down-arrow-black.svg

534 ms

search.svg

search.svg

532 ms

logo.svg

logo.svg

677 ms

chevronDown.svg

chevronDown.svg

562 ms

storeFinder.svg

storeFinder.svg

563 ms

recaptcha__en.js

recaptcha__en.js

560 ms

ie8.js

ie8.js

348 ms

create

create

615 ms

country

country

427 ms

config

config

542 ms

reflektion.js

reflektion.js

478 ms

OtAutoBlock.js

OtAutoBlock.js

140 ms

otSDKStub.js

otSDKStub.js

202 ms

p.css

p.css

89 ms

an

an

89 ms

an

an

85 ms

1d420468-0ff5-4493-82ac-25a817dcfc21.json

1d420468-0ff5-4493-82ac-25a817dcfc21.json

58 ms

Accessibility Review

stores.loft.com accessibility score

57

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

stores.loft.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

stores.loft.com SEO score

82

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Stores.loft.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Stores.loft.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

stores.loft.com

Open Graph description is not detected on the main page of Stores LOFT. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: