Tools & Wizards About Us
about.ads.microsoft.com screenshot

Report Summary

  • 34

    Performance

    Renders faster than
    54% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

about.ads.microsoft.com

Microsoft Advertising | End-to-End Digital Marketing Solutions for Advertisers and Publishers | Microsoft Advertising

Page Load Speed

22.5 sec in total

First Response

119 ms

Resources Loaded

21.4 sec

Page Rendered

999 ms

about.ads.microsoft.com screenshot

About Website

Click here to check amazing About Ads Microsoft content for United States. Otherwise, check out these important facts you probably never knew about about.ads.microsoft.com

Microsoft Advertising is building a new world of advertising possibilities to empower growth for all.

Visit about.ads.microsoft.com

Key Findings

We analyzed About.ads.microsoft.com page load time and found that the first response time was 119 ms and then it took 22.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there was 1 request timeout, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

about.ads.microsoft.com performance score

34

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

51/100

10%

LCP (Largest Contentful Paint)

Value7.7 s

3/100

25%

SI (Speed Index)

Value6.7 s

36/100

10%

TBT (Total Blocking Time)

Value1,030 ms

26/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value13.0 s

13/100

10%

Network Requests Diagram

en

119 ms

clientlib-site.lc-9a16fc00397f51b312b6581312e15cae-lc.min.css

24 ms

clientlib-vendor.lc-4d22aed5fde9cb3b5bd8ffae01eba144-lc.min.js

71 ms

clientlib-external.lc-2c872dbe60f4ba70fb85356113d8b35e-lc.min.js

76 ms

core.wcm.components.commons.datalayer.v2.lc-1e0136bad0acfb78be509234578e44f9-lc.min.js

69 ms

Our browser made a total of 46 requests to load all elements on the main page. We found that 85% of them (39 requests) were addressed to the original About.ads.microsoft.com, 4% (2 requests) were made to Microsoft.com and 2% (1 request) were made to Wcpstatic.microsoft.com. The less responsive or slowest element that took the longest time to load (20.5 sec) relates to the external source Microsoft.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 338.9 kB (15%)

Content Size

2.3 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of About.ads.microsoft.com main page is 2.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 2.0 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 205.3 kB

  • Original 233.2 kB
  • After minification 213.8 kB
  • After compression 27.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 205.3 kB or 88% of the original size.

Image Optimization

-7%

Potential reduce by 132.4 kB

  • Original 2.0 MB
  • After minification 1.9 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. About Ads Microsoft images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 1.3 kB

  • Original 42.8 kB
  • After minification 42.8 kB
  • After compression 41.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 15 (37%)

Requests Now

41

After Optimization

26

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 41 CSS, Javascripts, AJAX and image requests in order to completely render the main page of About Ads Microsoft. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

en

en

119 ms

clientlib-site.lc-9a16fc00397f51b312b6581312e15cae-lc.min.css

clientlib-site.lc-9a16fc00397f51b312b6581312e15cae-lc.min.css

24 ms

clientlib-vendor.lc-4d22aed5fde9cb3b5bd8ffae01eba144-lc.min.js

clientlib-vendor.lc-4d22aed5fde9cb3b5bd8ffae01eba144-lc.min.js

71 ms

clientlib-external.lc-2c872dbe60f4ba70fb85356113d8b35e-lc.min.js

clientlib-external.lc-2c872dbe60f4ba70fb85356113d8b35e-lc.min.js

76 ms

core.wcm.components.commons.datalayer.v2.lc-1e0136bad0acfb78be509234578e44f9-lc.min.js

core.wcm.components.commons.datalayer.v2.lc-1e0136bad0acfb78be509234578e44f9-lc.min.js

69 ms

core.wcm.components.commons.datalayer.acdl.lc-bf921af342fd2c40139671dbf0920a1f-lc.min.js

core.wcm.components.commons.datalayer.acdl.lc-bf921af342fd2c40139671dbf0920a1f-lc.min.js

69 ms

wcp-consent.js

wcp-consent.js

104 ms

2b-8e0ae6

2b-8e0ae6

20498 ms

meversion

meversion

106 ms

ca-ae3ce4

ca-ae3ce4

118 ms

container.lc-0a6aff292f5cc42142779cde92054524-lc.min.js

container.lc-0a6aff292f5cc42142779cde92054524-lc.min.js

86 ms

clientlib-site.lc-e7aaf4e6ffdec411efb9656a960cf749-lc.min.js

clientlib-site.lc-e7aaf4e6ffdec411efb9656a960cf749-lc.min.js

102 ms

ms.analytics-web-3.min.js

ms.analytics-web-3.min.js

99 ms

launch-d98f6c820ff3.min.js

launch-d98f6c820ff3.min.js

68 ms

RE1Mu3b

RE1Mu3b

38 ms

homepage-blade001-hero-image01-desktop-1440x810.jpg

homepage-blade001-hero-image01-desktop-1440x810.jpg

146 ms

homepage-blade002-tabs-image01-843x474.jpg

homepage-blade002-tabs-image01-843x474.jpg

167 ms

homepage-blade002-tabs-image02-843x474.jpg

homepage-blade002-tabs-image02-843x474.jpg

156 ms

homepage-blade002-tabs-image03-843x474.jpg

homepage-blade002-tabs-image03-843x474.jpg

168 ms

homepage-blade002-tabs-image04-843x474.jpg

homepage-blade002-tabs-image04-843x474.jpg

198 ms

homepage-blade002-tabs-image05-843x474.jpg

homepage-blade002-tabs-image05-843x474.jpg

183 ms

homepage-blade002-tabs-image06-843x474.jpg

homepage-blade002-tabs-image06-843x474.jpg

293 ms

homepage-blade003-columncontent-image01-408x229.jpg

homepage-blade003-columncontent-image01-408x229.jpg

296 ms

homepage-blade003-columncontent-image02-408x229.jpg

homepage-blade003-columncontent-image02-408x229.jpg

323 ms

homepage-blade003-columncontent-image03-408x229.jpg

homepage-blade003-columncontent-image03-408x229.jpg

309 ms

homepage-blade004-contentimage-image01-625x352.png

homepage-blade004-contentimage-image01-625x352.png

430 ms

homepage-blade005-messagecard-icon001-96x96.jpg

homepage-blade005-messagecard-icon001-96x96.jpg

336 ms

homepage-blade005-messagecard-icon002-96x96.jpg

homepage-blade005-messagecard-icon002-96x96.jpg

415 ms

homepage-blade005-messagecard-icon003-96x96.jpg

homepage-blade005-messagecard-icon003-96x96.jpg

435 ms

homepage-blade005-messagecard-icon004-96x96.jpg

homepage-blade005-messagecard-icon004-96x96.jpg

618 ms

homepage-blade007-contentimage-image01-625x352.jpg

homepage-blade007-contentimage-image01-625x352.jpg

647 ms

homepage-blade007-contentimage-image02-625x352.jpg

homepage-blade007-contentimage-image02-625x352.jpg

711 ms

homepage-blade007-contentimage-image03-625x352.jpg

homepage-blade007-contentimage-image03-625x352.jpg

569 ms

greenicon.png

greenicon.png

518 ms

en

en

419 ms

SegoeUI-regular.woff

SegoeUI-regular.woff

484 ms

arrow-icon-black.svg

arrow-icon-black.svg

42 ms

msa_video_pause_btn.svg

msa_video_pause_btn.svg

40 ms

carousel-icon-prev_deepteal.svg

carousel-icon-prev_deepteal.svg

43 ms

carousel-icon-next_deepteal.svg

carousel-icon-next_deepteal.svg

178 ms

slider_active_circle.svg

slider_active_circle.svg

38 ms

slider_default_circle.svg

slider_default_circle.svg

41 ms

Homepage_blade008_hero_image01_1440x500.jpg

Homepage_blade008_hero_image01_1440x500.jpg

655 ms

spriteicons_minimize_proactivechat.png

spriteicons_minimize_proactivechat.png

44 ms

en

en

23 ms

SegoeUI-semiBold.woff

SegoeUI-semiBold.woff

52 ms

Accessibility Review

about.ads.microsoft.com accessibility score

89

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

High

Some elements have a [tabindex] value greater than 0

Best Practices

about.ads.microsoft.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

about.ads.microsoft.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise About.ads.microsoft.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that About.ads.microsoft.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

about.ads.microsoft.com

Open Graph data is detected on the main page of About Ads Microsoft. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: