Tools & Wizards About Us
adinsight.ads.microsoft.com screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 78% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

adinsight.ads.microsoft.com

Microsoft Advertising | Search Engine Marketing (SEM) & more

Page Load Speed

2.9 sec in total

First Response

200 ms

Resources Loaded

2.4 sec

Page Rendered

357 ms

adinsight.ads.microsoft.com screenshot

About Website

Click here to check amazing Adinsight Ads Microsoft content for United States. Otherwise, check out these important facts you probably never knew about adinsight.ads.microsoft.com

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Key Findings

We analyzed Adinsight.ads.microsoft.com page load time and found that the first response time was 200 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

adinsight.ads.microsoft.com performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value18.8 s

0/100

25%

SI (Speed Index)

Value4.7 s

69/100

10%

TBT (Total Blocking Time)

Value4,960 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.024

100/100

15%

TTI (Time to Interactive)

Value20.1 s

2/100

10%

Network Requests Diagram

adinsight.ads.microsoft.com

200 ms

fd.bingads.microsoft.com

223 ms

ads.microsoft.com

274 ms

tags

382 ms

M365CO19_FLW_AcerSpin1-hero.jpg

245 ms

Our browser made a total of 47 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Adinsight.ads.microsoft.com, 51% (24 requests) were made to Resources-bingadsms.azureedge.net and 11% (5 requests) were made to Outlook-1.cdn.office.net. The less responsive or slowest element that took the longest time to load (871 ms) relates to the external source Lpcdn.lpsnmedia.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 173.7 kB (24%)

Content Size

732.7 kB

After Optimization

559.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Adinsight.ads.microsoft.com main page is 732.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 492.9 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 156.5 kB

  • Original 202.0 kB
  • After minification 189.7 kB
  • After compression 45.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 156.5 kB or 77% of the original size.

Image Optimization

-2%

Potential reduce by 8.8 kB

  • Original 492.9 kB
  • After minification 484.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Adinsight Ads Microsoft images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 960 B

  • Original 27.6 kB
  • After minification 27.6 kB
  • After compression 26.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-74%

Potential reduce by 7.5 kB

  • Original 10.2 kB
  • After minification 9.6 kB
  • After compression 2.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Adinsight.ads.microsoft.com needs all CSS files to be minified and compressed as it can save up to 7.5 kB or 74% of the original size.

Requests Breakdown

Number of requests can be reduced by 21 (50%)

Requests Now

42

After Optimization

21

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 42 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Adinsight Ads Microsoft. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

adinsight.ads.microsoft.com

adinsight.ads.microsoft.com

200 ms

fd.bingads.microsoft.com

fd.bingads.microsoft.com

223 ms

ads.microsoft.com

ads.microsoft.com

274 ms

tags

tags

382 ms

M365CO19_FLW_AcerSpin1-hero.jpg

M365CO19_FLW_AcerSpin1-hero.jpg

245 ms

630 ms

iframe-cs.html

iframe-cs.html

240 ms

LiveChatBootstrapper.js

LiveChatBootstrapper.js

278 ms

OFC16_Lucas_Debra-benefit-01.jpg

OFC16_Lucas_Debra-benefit-01.jpg

285 ms

MSC17_southernCostumeCompany-benefit-02.jpg

MSC17_southernCostumeCompany-benefit-02.jpg

316 ms

MSC21_PICHA_SMB-benefits-03.jpg

MSC21_PICHA_SMB-benefits-03.jpg

623 ms

SUR20_Headphones2_Contextual_061_RGB.jpg

SUR20_Headphones2_Contextual_061_RGB.jpg

617 ms

PCA21_Contextual_0228_RGB.jpg

PCA21_Contextual_0228_RGB.jpg

617 ms

M365CO20_SMB_COVID_Response_0528%201.jpg

M365CO20_SMB_COVID_Response_0528%201.jpg

617 ms

cj-pony-customer-story-gbl-1300x600.jpg

cj-pony-customer-story-gbl-1300x600.jpg

617 ms

myrtle-beach-gbl-1300x600.jpg

myrtle-beach-gbl-1300x600.jpg

684 ms

motoroso-customer-story-gbl-1300x600.jpg

motoroso-customer-story-gbl-1300x600.jpg

683 ms

launch-33d1ae778898.min.js

launch-33d1ae778898.min.js

212 ms

amplifyUET_prod.js

amplifyUET_prod.js

782 ms

login-icons.css

login-icons.css

658 ms

ccui-login-core-libs-light.js

ccui-login-core-libs-light.js

659 ms

ccui-login-libs-prelogger.js

ccui-login-libs-prelogger.js

657 ms

ccui-logger.js

ccui-logger.js

658 ms

wcp-consent.js

wcp-consent.js

237 ms

sprites_v1.png

sprites_v1.png

871 ms

ms.analytics-web-3.min.js

ms.analytics-web-3.min.js

529 ms

LiveChatWidgetFrame.css

LiveChatWidgetFrame.css

338 ms

chat.html

chat.html

401 ms

Clear.HTML

Clear.HTML

209 ms

latest.woff2

latest.woff2

251 ms

version.js

version.js

246 ms

Ellipse%2022.png

Ellipse%2022.png

64 ms

lzjdHpePZFFjJldtWLOHZSUuz1Hg33lXV38QnOnEAeJxjYGBgZACCy9pNciD6fsbDyTAaAELuBxYAAHicY2JgYGBiQAUAAFwABQA=

lzjdHpePZFFjJldtWLOHZSUuz1Hg33lXV38QnOnEAeJxjYGBgZACCy9pNciD6fsbDyTAaAELuBxYAAHicY2JgYGBiQAUAAFwABQA=

28 ms

bingads-lib.js

bingads-lib.js

58 ms

bat.js

bat.js

54 ms

fonts.styles.css

fonts.styles.css

16 ms

globalize.js

globalize.js

25 ms

globalize.culture.en-US.js

globalize.culture.en-US.js

42 ms

booking.selfservice.js

booking.selfservice.js

109 ms

bingads-lib-ext.js

bingads-lib-ext.js

38 ms

bingads-webui-common.js

bingads-webui-common.js

14 ms

ccui-feature-common.js

ccui-feature-common.js

49 ms

bingads-webui-accounts.js

bingads-webui-accounts.js

62 ms

ccui-feature-accounts.js

ccui-feature-accounts.js

12 ms

ccui-lib.js

ccui-lib.js

12 ms

ccui-signup-lite.js

ccui-signup-lite.js

18 ms

fabric-control.js

fabric-control.js

22 ms

Accessibility Review

adinsight.ads.microsoft.com accessibility score

92

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

adinsight.ads.microsoft.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

adinsight.ads.microsoft.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Adinsight.ads.microsoft.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Adinsight.ads.microsoft.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

adinsight.ads.microsoft.com

Open Graph description is not detected on the main page of Adinsight Ads Microsoft. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: