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ads.motiveinteractive.com screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

ads.motiveinteractive.com

Home - Motive Interactive

Page Load Speed

3.5 sec in total

First Response

418 ms

Resources Loaded

2.9 sec

Page Rendered

145 ms

ads.motiveinteractive.com screenshot

About Website

Visit ads.motiveinteractive.com now to see the best up-to-date Ads Motive Interactive content for United States and also check out these interesting facts you probably never knew about ads.motiveinteractive.com

Motive is a leading mobile performance app marketing and retargeting platform driving user acquisition at scale using programmatic real time bidding (RTB) technology.

Visit ads.motiveinteractive.com

Key Findings

We analyzed Ads.motiveinteractive.com page load time and found that the first response time was 418 ms and then it took 3.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

ads.motiveinteractive.com performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

28/100

10%

LCP (Largest Contentful Paint)

Value7.6 s

3/100

25%

SI (Speed Index)

Value8.2 s

20/100

10%

TBT (Total Blocking Time)

Value3,630 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value12.2 s

15/100

10%

Network Requests Diagram

ads.motiveinteractive.com

418 ms

motiveinteractive.com

385 ms

all.css

48 ms

js

69 ms

style.min.css

326 ms

Our browser made a total of 60 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Ads.motiveinteractive.com, 83% (50 requests) were made to Motiveinteractive.com and 7% (4 requests) were made to Pro.fontawesome.com. The less responsive or slowest element that took the longest time to load (1.3 sec) relates to the external source Motiveinteractive.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 431.4 kB (33%)

Content Size

1.3 MB

After Optimization

867.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ads.motiveinteractive.com main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 659.3 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 59.1 kB

  • Original 77.1 kB
  • After minification 73.0 kB
  • After compression 18.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 59.1 kB or 77% of the original size.

Image Optimization

-6%

Potential reduce by 40.7 kB

  • Original 659.3 kB
  • After minification 618.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ads Motive Interactive images are well optimized though.

JavaScript Optimization

-61%

Potential reduce by 331.7 kB

  • Original 546.6 kB
  • After minification 546.6 kB
  • After compression 214.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 331.7 kB or 61% of the original size.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 15.4 kB
  • After minification 15.4 kB
  • After compression 15.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ads.motiveinteractive.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 19 (37%)

Requests Now

51

After Optimization

32

  • Images
  • JavaScript
  • CSS

The browser has sent 51 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ads Motive Interactive. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

ads.motiveinteractive.com

ads.motiveinteractive.com

418 ms

motiveinteractive.com

motiveinteractive.com

385 ms

all.css

all.css

48 ms

js

js

69 ms

style.min.css

style.min.css

326 ms

styles.css

styles.css

242 ms

photoswipe.css

photoswipe.css

249 ms

skin.css

skin.css

250 ms

main-6d1c9bd02a.css

main-6d1c9bd02a.css

342 ms

frontend-gtag.min.js

frontend-gtag.min.js

269 ms

jquery.min.js

jquery.min.js

407 ms

jquery-migrate.min.js

jquery-migrate.min.js

465 ms

photoswipe.min.js

photoswipe.min.js

571 ms

photoswipe-masonry.js

photoswipe-masonry.js

371 ms

photoswipe-ui-default.min.js

photoswipe-ui-default.min.js

559 ms

masonry.pkgd.min.js

masonry.pkgd.min.js

604 ms

imagesloaded.pkgd.min.js

imagesloaded.pkgd.min.js

612 ms

kd-additional.min.css

kd-additional.min.css

644 ms

scripts.js

scripts.js

763 ms

api.js

api.js

74 ms

main-4b3e9c229e.js

main-4b3e9c229e.js

914 ms

css

css

37 ms

motive-logo.svg

motive-logo.svg

146 ms

Homepage-Shopping-made-easy-iphone.png

Homepage-Shopping-made-easy-iphone.png

514 ms

billboard-learn-more-arrow.svg

billboard-learn-more-arrow.svg

278 ms

good-rx-logo-dark.png

good-rx-logo-dark.png

279 ms

logo-letgo.png

logo-letgo.png

146 ms

what-you-can-count-on.png

what-you-can-count-on.png

515 ms

meeting3.jpg

meeting3.jpg

369 ms

meeting4.jpg

meeting4.jpg

678 ms

Apple-Logo-1.png

Apple-Logo-1.png

512 ms

skillz-color.png

skillz-color.png

369 ms

careerbuilder-logo.png

careerbuilder-logo.png

513 ms

prodege-logo-white.svg

prodege-logo-white.svg

595 ms

logo-white-fetch.png

logo-white-fetch.png

612 ms

lyft-logo-black-and-white-e1701808576143.png

lyft-logo-black-and-white-e1701808576143.png

637 ms

uber-1.svg

uber-1.svg

536 ms

logo-white-zynga.png

logo-white-zynga.png

733 ms

stubhub-logo.png

stubhub-logo.png

608 ms

Peloton-logo.png

Peloton-logo.png

843 ms

logo-white-msc.png

logo-white-msc.png

821 ms

scopely-logo.png

scopely-logo.png

708 ms

pch_white-01.svg

pch_white-01.svg

888 ms

output-onlinepngtools.png

output-onlinepngtools.png

769 ms

output-onlinepngtools-2-1024x166.png

output-onlinepngtools-2-1024x166.png

1044 ms

2023-12-05_15.43.36_www.nielsen.com_aa71bf6baf3b-removebg-preview.png

2023-12-05_15.43.36_www.nielsen.com_aa71bf6baf3b-removebg-preview.png

1132 ms

rappi-logo-300x129.png

rappi-logo-300x129.png

1070 ms

cyber-logo-300x66.png

cyber-logo-300x66.png

909 ms

pocketgems-logo-300x42.png

pocketgems-logo-300x42.png

1060 ms

motive-logo-bw.svg

motive-logo-bw.svg

1113 ms

AvenirNext-Regular.woff

AvenirNext-Regular.woff

1048 ms

AvenirNext-DemiBold.woff

AvenirNext-DemiBold.woff

1316 ms

fa-solid-900.woff

fa-solid-900.woff

19 ms

fa-regular-400.woff

fa-regular-400.woff

56 ms

fa-light-300.woff

fa-light-300.woff

57 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs169vsUZiYA.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs169vsUZiYA.ttf

28 ms

recaptcha__en.js

recaptcha__en.js

55 ms

ajax-loader.gif

ajax-loader.gif

777 ms

ajax-loader.gif

ajax-loader.gif

781 ms

slick.woff

slick.woff

703 ms

Accessibility Review

ads.motiveinteractive.com accessibility score

95

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

ads.motiveinteractive.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

ads.motiveinteractive.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ads.motiveinteractive.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ads.motiveinteractive.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ads.motiveinteractive.com

Open Graph data is detected on the main page of Ads Motive Interactive. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: