Tools & Wizards About Us
advisor.morganstanley.com screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 95

    Accessibility

    Visual factors better than
    that of 86% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

advisor.morganstanley.com

Find a Morgan Stanley Advisor Near You | Financial Advisors, Wealth Management, Investment Advice

Page Load Speed

1.9 sec in total

First Response

661 ms

Resources Loaded

1.1 sec

Page Rendered

95 ms

advisor.morganstanley.com screenshot

About Website

Click here to check amazing Advisor Morgan Stanley content for United States. Otherwise, check out these important facts you probably never knew about advisor.morganstanley.com

Find the right Morgan Stanley advisor for your wealth management. Search by your occupation, advisor certifications, investment needs, and languages spoken.

Visit advisor.morganstanley.com

Key Findings

We analyzed Advisor.morganstanley.com page load time and found that the first response time was 661 ms and then it took 1.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

advisor.morganstanley.com performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value8.2 s

0/100

10%

LCP (Largest Contentful Paint)

Value16.7 s

0/100

25%

SI (Speed Index)

Value8.6 s

17/100

10%

TBT (Total Blocking Time)

Value1,900 ms

8/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value13.4 s

11/100

10%

Network Requests Diagram

search

661 ms

js

64 ms

optimize.js

76 ms

dg.js

40 ms

ytag.min.js

42 ms

Our browser made a total of 24 requests to load all elements on the main page. We found that 83% of them (20 requests) were addressed to the original Advisor.morganstanley.com, 4% (1 request) were made to Googletagmanager.com and 4% (1 request) were made to Googleoptimize.com. The less responsive or slowest element that took the longest time to load (661 ms) belongs to the original domain Advisor.morganstanley.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.5 MB (93%)

Content Size

1.6 MB

After Optimization

114.2 kB

  • HTML
  • JavaScript

In fact, the total size of Advisor.morganstanley.com main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. HTML takes 1.6 MB which makes up the majority of the site volume.

HTML Optimization

-94%

Potential reduce by 1.5 MB

  • Original 1.6 MB
  • After minification 1.6 MB
  • After compression 98.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 1.5 MB or 94% of the original size.

JavaScript Optimization

-42%

Potential reduce by 11.1 kB

  • Original 26.6 kB
  • After minification 26.6 kB
  • After compression 15.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 11.1 kB or 42% of the original size.

Requests Breakdown

Number of requests can be reduced by 5 (29%)

Requests Now

17

After Optimization

12

  • Images
  • JavaScript
  • CSS

The browser has sent 17 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Advisor Morgan Stanley. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

search

search

661 ms

js

js

64 ms

optimize.js

optimize.js

76 ms

dg.js

dg.js

40 ms

ytag.min.js

ytag.min.js

42 ms

styles.5966d349.css

styles.5966d349.css

88 ms

en.e631edbd.js

en.e631edbd.js

317 ms

42a41bc4

42a41bc4

28 ms

logo.85739d37.svg

logo.85739d37.svg

47 ms

header_client_chevron.f2913366.svg

header_client_chevron.f2913366.svg

85 ms

icons.e79a95a8.svg

icons.e79a95a8.svg

60 ms

ajax-loader-transparent.a51c5608.gif

ajax-loader-transparent.a51c5608.gif

52 ms

refresh.28be0167.svg

refresh.28be0167.svg

59 ms

location_search.fc006e0f.svg

location_search.fc006e0f.svg

56 ms

search_button_blue.21e31d47.svg

search_button_blue.21e31d47.svg

94 ms

name_search.72747c78.svg

name_search.72747c78.svg

98 ms

branch_search.b4b49d4d.svg

branch_search.b4b49d4d.svg

106 ms

privacyoptions.8051dee1.svg

privacyoptions.8051dee1.svg

114 ms

karla-regular.84a2641c.woff

karla-regular.84a2641c.woff

110 ms

karla-bold.3c3b567b.woff

karla-bold.3c3b567b.woff

135 ms

ms_gloriola_ii_std_semibd.38878dc0.ttf

ms_gloriola_ii_std_semibd.38878dc0.ttf

142 ms

ms_gloriola_ii_std_reg.35191c8d.woff

ms_gloriola_ii_std_reg.35191c8d.woff

145 ms

ms_gloriola_ii_std_light.ca6e58cc.woff

ms_gloriola_ii_std_light.ca6e58cc.woff

152 ms

ms_gloriola_ii_display_thin.37f929b2.woff

ms_gloriola_ii_display_thin.37f929b2.woff

155 ms

Accessibility Review

advisor.morganstanley.com accessibility score

95

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Best Practices

advisor.morganstanley.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

advisor.morganstanley.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Advisor.morganstanley.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Advisor.morganstanley.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

advisor.morganstanley.com

Open Graph data is detected on the main page of Advisor Morgan Stanley. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: