Report Summary

  • 47

    Performance

    Renders faster than
    65% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

azure.bingads.microsoft.com

Microsoft Advertising | Search Engine Marketing (SEM) & more

Page Load Speed

1.1 sec in total

First Response

161 ms

Resources Loaded

857 ms

Page Rendered

81 ms

azure.bingads.microsoft.com screenshot

About Website

Visit azure.bingads.microsoft.com now to see the best up-to-date Azure Bingads Microsoft content for United States and also check out these interesting facts you probably never knew about azure.bingads.microsoft.com

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Visit azure.bingads.microsoft.com

Key Findings

We analyzed Azure.bingads.microsoft.com page load time and found that the first response time was 161 ms and then it took 938 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 20% of websites can load faster.

Performance Metrics

azure.bingads.microsoft.com performance score

47

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.6 s

62/100

10%

LCP (Largest Contentful Paint)

Value5.1 s

24/100

25%

SI (Speed Index)

Value4.1 s

80/100

10%

TBT (Total Blocking Time)

Value800 ms

37/100

30%

CLS (Cumulative Layout Shift)

Value0.028

100/100

15%

TTI (Time to Interactive)

Value14.7 s

8/100

10%

Network Requests Diagram

azure.bingads.microsoft.com

161 ms

azure.bingads.microsoft.com

293 ms

ads.microsoft.com

318 ms

sharedUI_23.png

73 ms

Our browser made a total of 4 requests to load all elements on the main page. We found that 50% of them (2 requests) were addressed to the original Azure.bingads.microsoft.com, 25% (1 request) were made to Ads.microsoft.com and 25% (1 request) were made to Resources-bingadsms.azureedge.net. The less responsive or slowest element that took the longest time to load (318 ms) relates to the external source Ads.microsoft.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 10.9 kB (10%)

Content Size

104.8 kB

After Optimization

94.0 kB

In fact, the total size of Azure.bingads.microsoft.com main page is 104.8 kB. This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages. Only a small number of websites need less resources to load. Images take 99.8 kB which makes up the majority of the site volume.

HTML Optimization

-67%

Potential reduce by 3.3 kB

  • Original 5.0 kB
  • After minification 4.7 kB
  • After compression 1.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 3.3 kB or 67% of the original size.

Image Optimization

-8%

Potential reduce by 7.6 kB

  • Original 99.8 kB
  • After minification 92.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Azure Bingads Microsoft images are well optimized though.

Requests Breakdown

We found no issues to fix!

Requests Now

1

After Optimization

1

The browser has sent 1 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Azure Bingads Microsoft. According to our analytics all requests are already optimized.

Accessibility Review

azure.bingads.microsoft.com accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

azure.bingads.microsoft.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

azure.bingads.microsoft.com SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Azure.bingads.microsoft.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Azure.bingads.microsoft.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Azure Bingads Microsoft. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: