Tools & Wizards About Us
blog.marketculture.com screenshot

Report Summary

  • 50

    Performance

    Renders faster than
    68% of other websites

  • 85

    Accessibility

    Visual factors better than
    that of 60% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 91

    SEO

    Google-friendlier than
    71% of websites

blog.marketculture.com

MarketCulture Blog - Using a Customer Culture for Competitive Advantage | Strategies for Creating and Maintaining a Customer-Obsessed Culture within Y...

Page Load Speed

2.2 sec in total

First Response

401 ms

Resources Loaded

1 sec

Page Rendered

791 ms

blog.marketculture.com screenshot

About Website

Visit blog.marketculture.com now to see the best up-to-date Blog Market Culture content for United States and also check out these interesting facts you probably never knew about blog.marketculture.com

Strategies for Creating and Maintaining a Customer-Obsessed Culture within Your Business

Visit blog.marketculture.com

Key Findings

We analyzed Blog.marketculture.com page load time and found that the first response time was 401 ms and then it took 1.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

blog.marketculture.com performance score

50

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.0 s

51/100

10%

LCP (Largest Contentful Paint)

Value3.3 s

71/100

25%

SI (Speed Index)

Value6.6 s

37/100

10%

TBT (Total Blocking Time)

Value980 ms

28/100

30%

CLS (Cumulative Layout Shift)

Value0.076

95/100

15%

TTI (Time to Interactive)

Value14.9 s

8/100

10%

Network Requests Diagram

blog.marketculture.com

401 ms

87 ms

83 ms

style.css

82 ms

s2.wp.com

82 ms

Our browser made a total of 110 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Blog.marketculture.com, 22% (24 requests) were made to Pixel.wp.com and 10% (11 requests) were made to S0.wp.com. The less responsive or slowest element that took the longest time to load (401 ms) belongs to the original domain Blog.marketculture.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.0 MB (52%)

Content Size

2.0 MB

After Optimization

954.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Blog.marketculture.com main page is 2.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Javascripts take 986.3 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 92.4 kB

  • Original 117.2 kB
  • After minification 114.0 kB
  • After compression 24.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 92.4 kB or 79% of the original size.

Image Optimization

-2%

Potential reduce by 10.0 kB

  • Original 606.5 kB
  • After minification 596.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Blog Market Culture images are well optimized though.

JavaScript Optimization

-71%

Potential reduce by 704.1 kB

  • Original 986.3 kB
  • After minification 861.4 kB
  • After compression 282.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 704.1 kB or 71% of the original size.

CSS Optimization

-82%

Potential reduce by 234.7 kB

  • Original 285.9 kB
  • After minification 283.4 kB
  • After compression 51.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Blog.marketculture.com needs all CSS files to be minified and compressed as it can save up to 234.7 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 64 (63%)

Requests Now

101

After Optimization

37

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 101 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Blog Market Culture. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

blog.marketculture.com

blog.marketculture.com

401 ms

87 ms

83 ms

style.css

style.css

82 ms

s2.wp.com

s2.wp.com

82 ms

gprofiles.js

gprofiles.js

130 ms

wpgroho.js

wpgroho.js

76 ms

92 ms

jetpack-carousel.css

jetpack-carousel.css

79 ms

tiled-gallery.css

tiled-gallery.css

74 ms

90 ms

widgets.js

widgets.js

180 ms

77 ms

w.js

w.js

58 ms

merriweather.css

merriweather.css

12 ms

cropped-out_in_front1.jpg

cropped-out_in_front1.jpg

74 ms

customer_culture_imperative_book_summary_thumb.png

customer_culture_imperative_book_summary_thumb.png

285 ms

eyechart_682px1.jpeg

eyechart_682px1.jpeg

106 ms

a_product_focus_company.jpeg

a_product_focus_company.jpeg

205 ms

costco.jpeg

costco.jpeg

109 ms

badge-small.png

badge-small.png

327 ms

loading.gif

loading.gif

104 ms

frustrated-customer.jpg

frustrated-customer.jpg

210 ms

trust_metal_sign.jpg

trust_metal_sign.jpg

203 ms

lego-workforce-istock.jpg

lego-workforce-istock.jpg

233 ms

lexus_windy_road-e1455839942709.jpg

lexus_windy_road-e1455839942709.jpg

202 ms

air_new_zealand_middle_earth_captains.jpg

air_new_zealand_middle_earth_captains.jpg

233 ms

istock_000053808746_double.jpg

istock_000053808746_double.jpg

255 ms

customer-service-image-on-blackboard.jpg

customer-service-image-on-blackboard.jpg

334 ms

customer_immersion.jpeg

customer_immersion.jpeg

109 ms

lexus_windy_road-e1455839942709.jpg

lexus_windy_road-e1455839942709.jpg

106 ms

MARKETINGbookoftheyear2015hires.jpg

MARKETINGbookoftheyear2015hires.jpg

253 ms

qr-code-used-for-feedback.png

qr-code-used-for-feedback.png

106 ms

istock_customer-metrics.jpg

istock_customer-metrics.jpg

108 ms

mcs-circle.png

mcs-circle.png

106 ms

innovation-map1.gif

innovation-map1.gif

140 ms

master.html

master.html

99 ms

cropped-out_in_front1.jpg

cropped-out_in_front1.jpg

197 ms

hovercard.css

hovercard.css

87 ms

services.css

services.css

130 ms

share

share

199 ms

g.gif

g.gif

71 ms

count.json

count.json

130 ms

graph.facebook.com

graph.facebook.com

236 ms

share

share

257 ms

count.json

count.json

173 ms

graph.facebook.com

graph.facebook.com

376 ms

share

share

217 ms

count.json

count.json

170 ms

graph.facebook.com

graph.facebook.com

367 ms

share

share

262 ms

count.json

count.json

170 ms

graph.facebook.com

graph.facebook.com

362 ms

share

share

231 ms

count.json

count.json

168 ms

graph.facebook.com

graph.facebook.com

393 ms

share

share

255 ms

count.json

count.json

167 ms

graph.facebook.com

graph.facebook.com

365 ms

share

share

254 ms

count.json

count.json

164 ms

graph.facebook.com

graph.facebook.com

359 ms

button.0308b81ff1714e446f674b5b9793f2cd.js

button.0308b81ff1714e446f674b5b9793f2cd.js

221 ms

g.gif

g.gif

53 ms

g.gif

g.gif

54 ms

g.gif

g.gif

54 ms

g.gif

g.gif

54 ms

g.gif

g.gif

64 ms

g.gif

g.gif

88 ms

g.gif

g.gif

86 ms

g.gif

g.gif

85 ms

g.gif

g.gif

86 ms

g.gif

g.gif

86 ms

g.gif

g.gif

105 ms

g.gif

g.gif

112 ms

g.gif

g.gif

113 ms

g.gif

g.gif

112 ms

g.gif

g.gif

112 ms

g.gif

g.gif

112 ms

g.gif

g.gif

134 ms

g.gif

g.gif

156 ms

g.gif

g.gif

156 ms

g.gif

g.gif

155 ms

Genericons.svg

Genericons.svg

62 ms

8AAnjaY2BgYGQAgosrjpwF0ZcUq9bCaABTzgdAAAA=

8AAnjaY2BgYGQAgosrjpwF0ZcUq9bCaABTzgdAAAA=

11 ms

Noticons.svg

Noticons.svg

82 ms

BaABdRAi2AAAA

BaABdRAi2AAAA

10 ms

merriweather-bold-webfont.ttf

merriweather-bold-webfont.ttf

82 ms

merriweather-regular-webfont.ttf

merriweather-regular-webfont.ttf

153 ms

merriweather-light-webfont.ttf

merriweather-light-webfont.ttf

131 ms

g.gif

g.gif

152 ms

g.gif

g.gif

151 ms

g.gif

g.gif

152 ms

qOw44VFNk8Y

qOw44VFNk8Y

178 ms

flH5ReMsZ-M

flH5ReMsZ-M

232 ms

jquery.js

jquery.js

75 ms

postmessage.js

postmessage.js

25 ms

jed.js

jed.js

26 ms

underscore.min.js

underscore.min.js

25 ms

jquery.wpcom-proxy-request.js

jquery.wpcom-proxy-request.js

6 ms

www-embed-player-vflfNyN_r.css

www-embed-player-vflfNyN_r.css

78 ms

www-embed-player.js

www-embed-player.js

99 ms

48 ms

follow_button.b9740740e0bcf9b0657c5b11bd4388da.en.html

follow_button.b9740740e0bcf9b0657c5b11bd4388da.en.html

49 ms

likes-rest.js

likes-rest.js

4 ms

7 ms

Tqng9ngJVK4Gqvh3e602hP-HqlN49KFEUSDtmrOPmWo.js

Tqng9ngJVK4Gqvh3e602hP-HqlN49KFEUSDtmrOPmWo.js

53 ms

ad_status.js

ad_status.js

46 ms

zN7GBFwfMP4uA6AR0HCoLQ.ttf

zN7GBFwfMP4uA6AR0HCoLQ.ttf

33 ms

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

36 ms

Accessibility Review

blog.marketculture.com accessibility score

85

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

blog.marketculture.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

blog.marketculture.com SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Blog.marketculture.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Blog.marketculture.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

blog.marketculture.com

Open Graph data is detected on the main page of Blog Market Culture. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: