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google-marketing.martechoutlook.com screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    41% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 74

    SEO

    Google-friendlier than
    31% of websites

google-marketing.martechoutlook.com

MarTech Outlook - google marketing technology news, trends, analysis.

Page Load Speed

2.3 sec in total

First Response

144 ms

Resources Loaded

1.9 sec

Page Rendered

323 ms

google-marketing.martechoutlook.com screenshot

About Website

Click here to check amazing Google Marketing Mar Tech Outlook content for United States. Otherwise, check out these important facts you probably never knew about google-marketing.martechoutlook.com

Find the latest news on google marketing technology by MarTech Outlook Magazine - An opinion from experts, decision makers on google marketing. Latest trendings and technology innovation of the google...

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Key Findings

We analyzed Google-marketing.martechoutlook.com page load time and found that the first response time was 144 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

google-marketing.martechoutlook.com performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

17/100

10%

LCP (Largest Contentful Paint)

Value9.6 s

0/100

25%

SI (Speed Index)

Value6.3 s

41/100

10%

TBT (Total Blocking Time)

Value2,950 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.006

100/100

15%

TTI (Time to Interactive)

Value13.1 s

12/100

10%

Network Requests Diagram

google-marketing.martechoutlook.com

144 ms

google-marketing.martechoutlook.com

358 ms

adsbygoogle.js

206 ms

gpt.js

146 ms

gpt.js

146 ms

Our browser made a total of 109 requests to load all elements on the main page. We found that 6% of them (7 requests) were addressed to the original Google-marketing.martechoutlook.com, 62% (68 requests) were made to Martechoutlook.com and 4% (4 requests) were made to Tpc.googlesyndication.com. The less responsive or slowest element that took the longest time to load (741 ms) relates to the external source Martechoutlook.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 164.2 kB (13%)

Content Size

1.2 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Google-marketing.martechoutlook.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 689.4 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 76.9 kB

  • Original 99.4 kB
  • After minification 97.8 kB
  • After compression 22.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 76.9 kB or 77% of the original size.

Image Optimization

-7%

Potential reduce by 51.1 kB

  • Original 689.4 kB
  • After minification 638.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Google Marketing Mar Tech Outlook images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 9.4 kB

  • Original 382.3 kB
  • After minification 381.3 kB
  • After compression 372.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-44%

Potential reduce by 26.8 kB

  • Original 60.8 kB
  • After minification 51.1 kB
  • After compression 34.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Google-marketing.martechoutlook.com needs all CSS files to be minified and compressed as it can save up to 26.8 kB or 44% of the original size.

Requests Breakdown

Number of requests can be reduced by 53 (56%)

Requests Now

94

After Optimization

41

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 94 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Google Marketing Mar Tech Outlook. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 21 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

google-marketing.martechoutlook.com

google-marketing.martechoutlook.com

144 ms

google-marketing.martechoutlook.com

google-marketing.martechoutlook.com

358 ms

adsbygoogle.js

adsbygoogle.js

206 ms

gpt.js

gpt.js

146 ms

gpt.js

gpt.js

146 ms

js

js

101 ms

atrk.js

atrk.js

37 ms

css

css

69 ms

style.css

style.css

378 ms

responsive_v1.css

responsive_v1.css

382 ms

head_main.css

head_main.css

375 ms

head_priority_nav.css

head_priority_nav.css

379 ms

style1.css

style1.css

380 ms

modernizr.min.js

modernizr.min.js

61 ms

jquery-1.11.2.min.js

jquery-1.11.2.min.js

480 ms

head_osd.js

head_osd.js

533 ms

head_jquery-1.js

head_jquery-1.js

540 ms

respond.js

respond.js

419 ms

indexZ.js

indexZ.js

417 ms

tti-polyfill.js

tti-polyfill.js

416 ms

element.js

element.js

74 ms

bootstrap.css

bootstrap.css

659 ms

menu.css

menu.css

555 ms

animate.min.css

animate.min.css

488 ms

font-awesome.css

font-awesome.css

57 ms

font-awesome.min.css

font-awesome.min.css

562 ms

new_region.css

new_region.css

563 ms

jquery.min.js

jquery.min.js

87 ms

head_priority-nav.js

head_priority-nav.js

541 ms

head_interact.js

head_interact.js

605 ms

head_resizeListener.js

head_resizeListener.js

550 ms

search.js

search.js

556 ms

jolly-menu.js

jolly-menu.js

562 ms

bjqs-1.3.js

bjqs-1.3.js

599 ms

bjqs-1.3.min.js

bjqs-1.3.min.js

694 ms

jquery.slides.min.js

jquery.slides.min.js

694 ms

demo.css

demo.css

696 ms

bjqs.css

bjqs.css

697 ms

jquery.min.js

jquery.min.js

84 ms

bootstrap.min.js

bootstrap.min.js

83 ms

jquery.flipbox.css

jquery.flipbox.css

85 ms

cube_slider.css

cube_slider.css

229 ms

bootstrap-glyphicons.css

bootstrap-glyphicons.css

12 ms

jquery.cookie.js

jquery.cookie.js

695 ms

custom.js

custom.js

696 ms

smart-sticky.js

smart-sticky.js

231 ms

jquery.min.js

jquery.min.js

695 ms

jquery.easy-ticker.js

jquery.easy-ticker.js

696 ms

owl.carousel.min.js

owl.carousel.min.js

10 ms

jquery_cookie.js

jquery_cookie.js

696 ms

custom.js

custom.js

741 ms

pubads_impl.js

pubads_impl.js

61 ms

analytics.js

analytics.js

14 ms

Martech_new_LOGO.svg

Martech_new_LOGO.svg

272 ms

res-menu-icon.jpg

res-menu-icon.jpg

275 ms

MT2.png

MT2.png

271 ms

toggleIcon_new.png

toggleIcon_new.png

275 ms

martech-logo-website-size_new.png

martech-logo-website-size_new.png

277 ms

load.gif

load.gif

282 ms

450x308_G435.jpg

450x308_G435.jpg

411 ms

450x308_fmzB.webp

450x308_fmzB.webp

409 ms

byid3451.jpg

byid3451.jpg

411 ms

450x308_85di.jpg

450x308_85di.jpg

412 ms

450x308_351D.jpg

450x308_351D.jpg

413 ms

450x308_OmEH.jpg

450x308_OmEH.jpg

419 ms

450x308_df9R.jpg

450x308_df9R.jpg

418 ms

b18wUntitled-3.jpg

b18wUntitled-3.jpg

420 ms

450x308_5sMG.jpg

450x308_5sMG.jpg

421 ms

450x308_5wnh.jpg

450x308_5wnh.jpg

421 ms

css

css

23 ms

cf2wUntitled-3.jpg

cf2wUntitled-3.jpg

415 ms

4v1u4.jpg

4v1u4.jpg

413 ms

g8gq6ran.jpg

g8gq6ran.jpg

469 ms

collect

collect

13 ms

lcq4j300350.jpg

lcq4j300350.jpg

444 ms

collect

collect

30 ms

js

js

151 ms

fch5jUntitled-15.webp

fch5jUntitled-15.webp

434 ms

6nsozUntitled-6.jpg

6nsozUntitled-6.jpg

429 ms

281q1_6bzrr_300-Recovered.jpg

281q1_6bzrr_300-Recovered.jpg

422 ms

ga-audiences

ga-audiences

120 ms

fwyx5_300.jpg

fwyx5_300.jpg

385 ms

8km7bnewupdatedinfog.jpg

8km7bnewupdatedinfog.jpg

443 ms

ads

ads

233 ms

container.html

container.html

87 ms

12xtv_30000000.webp

12xtv_30000000.webp

351 ms

linked_logo_edit.png

linked_logo_edit.png

352 ms

0tw1.png

0tw1.png

350 ms

x.png

x.png

349 ms

OpenSans-Semibold.woff

OpenSans-Semibold.woff

342 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

437 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

42 ms

css

css

18 ms

font-awesome.min.css

font-awesome.min.css

15 ms

page-devider.jpg

page-devider.jpg

337 ms

5471546220211008578

5471546220211008578

117 ms

icon.png

icon.png

76 ms

abg_lite.js

abg_lite.js

115 ms

window_focus.js

window_focus.js

116 ms

font

font

74 ms

fch5jUntitled-15.webp

fch5jUntitled-15.webp

99 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

78 ms

12351908050295753237

12351908050295753237

36 ms

icon.png

icon.png

80 ms

webfont.js

webfont.js

32 ms

css

css

21 ms

glyphicons-halflings-regular.ttf

glyphicons-halflings-regular.ttf

65 ms

font

font

5 ms

glyphicons-halflings-regular.svg

glyphicons-halflings-regular.svg

64 ms

Accessibility Review

google-marketing.martechoutlook.com accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

google-marketing.martechoutlook.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

google-marketing.martechoutlook.com SEO score

74

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

Page is blocked from indexing

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Google-marketing.martechoutlook.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Google-marketing.martechoutlook.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

google-marketing.martechoutlook.com

Open Graph data is detected on the main page of Google Marketing Mar Tech Outlook. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: