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m-firm.com screenshot

Report Summary

  • 28

    Performance

    Renders faster than
    47% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

m-firm.com

The Marketing Firm Inc. - Traditional & Digital Advertising Agency In New York

Page Load Speed

4.5 sec in total

First Response

19 ms

Resources Loaded

3.6 sec

Page Rendered

808 ms

m-firm.com screenshot

About Website

Visit m-firm.com now to see the best up-to-date M Firm content and also check out these interesting facts you probably never knew about m-firm.com

The Marketing Firm is Utica, Syracuse & Albany's top marketing & advertising agency. Our unique approach enhances brands and grows revenue for our clients.

Visit m-firm.com

Key Findings

We analyzed M-firm.com page load time and found that the first response time was 19 ms and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

m-firm.com performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

38/100

10%

LCP (Largest Contentful Paint)

Value27.5 s

0/100

25%

SI (Speed Index)

Value12.2 s

3/100

10%

TBT (Total Blocking Time)

Value940 ms

30/100

30%

CLS (Cumulative Layout Shift)

Value0.049

99/100

15%

TTI (Time to Interactive)

Value20.9 s

2/100

10%

Network Requests Diagram

m-firm.com

19 ms

themarketingfirminc.com

2305 ms

wp-emoji-release.min.js

59 ms

styles.css

108 ms

style.css

141 ms

Our browser made a total of 74 requests to load all elements on the main page. We found that 3% of them (2 requests) were addressed to the original M-firm.com, 51% (38 requests) were made to Themarketingfirminc.com and 28% (21 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (2.3 sec) relates to the external source Themarketingfirminc.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.5 MB (33%)

Content Size

7.3 MB

After Optimization

4.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of M-firm.com main page is 7.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 6.9 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 40.0 kB

  • Original 50.3 kB
  • After minification 44.7 kB
  • After compression 10.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 5.6 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 40.0 kB or 80% of the original size.

Image Optimization

-35%

Potential reduce by 2.4 MB

  • Original 6.9 MB
  • After minification 4.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, M Firm needs image optimization as it can save up to 2.4 MB or 35% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-1%

Potential reduce by 3.5 kB

  • Original 276.3 kB
  • After minification 276.3 kB
  • After compression 272.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 468 B

  • Original 151.1 kB
  • After minification 150.7 kB
  • After compression 150.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. M-firm.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 20 (42%)

Requests Now

48

After Optimization

28

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 48 CSS, Javascripts, AJAX and image requests in order to completely render the main page of M Firm. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

m-firm.com

m-firm.com

19 ms

themarketingfirminc.com

themarketingfirminc.com

2305 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

59 ms

styles.css

styles.css

108 ms

style.css

style.css

141 ms

css

css

20 ms

style.css

style.css

106 ms

css

css

38 ms

dashicons.min.css

dashicons.min.css

115 ms

themarketingfirminc.com

themarketingfirminc.com

668 ms

jquery.js

jquery.js

122 ms

jquery-migrate.min.js

jquery-migrate.min.js

165 ms

et-core-unified-17261507037838.min.css

et-core-unified-17261507037838.min.css

163 ms

js

js

46 ms

4689538.js

4689538.js

101 ms

scripts.js

scripts.js

173 ms

custom.min.js

custom.min.js

236 ms

common.js

common.js

192 ms

wp-embed.min.js

wp-embed.min.js

217 ms

FDhnu8GSNPk

FDhnu8GSNPk

218 ms

hqdefault.jpg

hqdefault.jpg

101 ms

arrow.png

arrow.png

93 ms

TMF_logo.png

TMF_logo.png

96 ms

IMG_6593.jpg

IMG_6593.jpg

516 ms

TMF-Wallpaper-M-Bracket-copy2.png

TMF-Wallpaper-M-Bracket-copy2.png

97 ms

MBracket_white-1.png

MBracket_white-1.png

97 ms

strategy.png

strategy.png

95 ms

digital.png

digital.png

96 ms

creative.png

creative.png

161 ms

marketing-differently.jpg

marketing-differently.jpg

212 ms

BMBP-WhiteLOGO-copy.png

BMBP-WhiteLOGO-copy.png

208 ms

magicrocks.png

magicrocks.png

418 ms

sloan.png

sloan.png

512 ms

Logo-Dec19-copy.png

Logo-Dec19-copy.png

419 ms

logo-copy-2.png

logo-copy-2.png

418 ms

logoreversed-copy-1.png

logoreversed-copy-1.png

509 ms

Logo_Central-New-York_Primary-Full-Color-copy.png

Logo_Central-New-York_Primary-Full-Color-copy.png

510 ms

cnybus.png

cnybus.png

510 ms

ziyara.png

ziyara.png

511 ms

Nasto-Inter-Logo-copy.png

Nasto-Inter-Logo-copy.png

512 ms

eva-brindisi-pearlman-revised.jpg

eva-brindisi-pearlman-revised.jpg

516 ms

sam-licari.jpg

sam-licari.jpg

513 ms

shoot.jpg

shoot.jpg

542 ms

TMF_logo_mobile_retina.png

TMF_logo_mobile_retina.png

514 ms

marketing-done-differently.png

marketing-done-differently.png

515 ms

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64 ms

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64 ms

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66 ms

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66 ms

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67 ms

modules.ttf

modules.ttf

451 ms

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69 ms

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69 ms

www-player.css

www-player.css

7 ms

www-embed-player.js

www-embed-player.js

27 ms

base.js

base.js

59 ms

ad_status.js

ad_status.js

150 ms

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117 ms

embed.js

embed.js

46 ms

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44 ms

id

id

26 ms

Accessibility Review

m-firm.com accessibility score

80

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

m-firm.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

m-firm.com SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise M-firm.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that M-firm.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

m-firm.com

Open Graph data is detected on the main page of M Firm. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: