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m.mimco.com.au screenshot

Report Summary

  • 5

    Performance

    Renders faster than
    21% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

m.mimco.com.au

Page Load Speed

7.6 sec in total

First Response

1.5 sec

Resources Loaded

3.6 sec

Page Rendered

2.6 sec

m.mimco.com.au screenshot

About Website

Visit m.mimco.com.au now to see the best up-to-date M Mimco content for Australia and also check out these interesting facts you probably never knew about m.mimco.com.au

Shop MIMCO's entire lifestyle offering including: The Latest, Bags, Jewellery, Wallets, Shoes, and Accessories.

Visit m.mimco.com.au

Key Findings

We analyzed M.mimco.com.au page load time and found that the first response time was 1.5 sec and then it took 6.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

m.mimco.com.au performance score

5

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.2 s

44/100

10%

LCP (Largest Contentful Paint)

Value20.8 s

0/100

25%

SI (Speed Index)

Value23.0 s

0/100

10%

TBT (Total Blocking Time)

Value6,430 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value1.001

2/100

15%

TTI (Time to Interactive)

Value35.6 s

0/100

10%

Network Requests Diagram

www.mimco.com.au

1471 ms

slick.css

30 ms

style_453.css

37 ms

framework_453.css

47 ms

Mimco_453.min.css

62 ms

Our browser made a total of 78 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original M.mimco.com.au, 3% (2 requests) were made to Unpkg.com and 1% (1 request) were made to 6284351.collect.igodigital.com. The less responsive or slowest element that took the longest time to load (1.8 sec) relates to the external source Mimco.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 183.1 kB (7%)

Content Size

2.8 MB

After Optimization

2.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of M.mimco.com.au main page is 2.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.3 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 166.6 kB

  • Original 198.5 kB
  • After minification 168.4 kB
  • After compression 31.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 30.1 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 166.6 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 7.4 kB

  • Original 2.3 MB
  • After minification 2.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. M Mimco images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 4.6 kB

  • Original 186.2 kB
  • After minification 186.2 kB
  • After compression 181.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-5%

Potential reduce by 4.5 kB

  • Original 93.1 kB
  • After minification 93.1 kB
  • After compression 88.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. M.mimco.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 29 (42%)

Requests Now

69

After Optimization

40

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 69 CSS, Javascripts, AJAX and image requests in order to completely render the main page of M Mimco. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.mimco.com.au

www.mimco.com.au

1471 ms

slick.css

slick.css

30 ms

style_453.css

style_453.css

37 ms

framework_453.css

framework_453.css

47 ms

Mimco_453.min.css

Mimco_453.min.css

62 ms

mi_styles_453.css

mi_styles_453.css

41 ms

collect.js

collect.js

35 ms

jquery-3.6.0.min.js

jquery-3.6.0.min.js

61 ms

jquery-ui.min.js

jquery-ui.min.js

78 ms

bootstrap.bundle_453.js

bootstrap.bundle_453.js

77 ms

bootstrap.bundle.ie_453.js

bootstrap.bundle.ie_453.js

85 ms

api.js

api.js

43 ms

mi_scripts.js

mi_scripts.js

79 ms

cr_libraries_453.js

cr_libraries_453.js

78 ms

aria_453.js

aria_453.js

79 ms

mi_scripts_453.min.js

mi_scripts_453.min.js

82 ms

mimco_453.min.js

mimco_453.min.js

81 ms

mi_payments_453.min.js

mi_payments_453.min.js

81 ms

suggest.css

suggest.css

82 ms

suggest.js

suggest.js

84 ms

swfobject.js

swfobject.js

177 ms

318089095.js

318089095.js

212 ms

mi_fonts.css

mi_fonts.css

26 ms

geo4.js

geo4.js

183 ms

mi_logo.svg

mi_logo.svg

159 ms

20220913-mimco-megamenu-1.png

20220913-mimco-megamenu-1.png

167 ms

20220913-mimco-megamenu-2.png

20220913-mimco-megamenu-2.png

169 ms

20220913-mimco-megamenu-3.png

20220913-mimco-megamenu-3.png

161 ms

20220913-mimco-megamenu-4.png

20220913-mimco-megamenu-4.png

165 ms

20220913-mimco-megamenu-5.png

20220913-mimco-megamenu-5.png

162 ms

20220913-mimco-megamenu-6.png

20220913-mimco-megamenu-6.png

181 ms

a225165521.html

a225165521.html

168 ms

icon-search.svg

icon-search.svg

132 ms

icon-user.svg

icon-user.svg

137 ms

aos.css

aos.css

97 ms

aos.js

aos.js

164 ms

jquery.cookie.js

jquery.cookie.js

141 ms

conversion.js

conversion.js

158 ms

slick.min.js

slick.min.js

156 ms

_Incapsula_Resource

_Incapsula_Resource

159 ms

shopping-bag.svg

shopping-bag.svg

155 ms

20220912-mimco-homepage-hero-m-v1.jpg

20220912-mimco-homepage-hero-m-v1.jpg

680 ms

20220912-mimco-homepage-tile-1-new.png

20220912-mimco-homepage-tile-1-new.png

679 ms

20220912-mimco-homepage-tile-2-new.png

20220912-mimco-homepage-tile-2-new.png

677 ms

20220912-mimco-homepage-tile-3-m.jpg

20220912-mimco-homepage-tile-3-m.jpg

680 ms

20220912-mimco-homepage-tile-4-m.jpg

20220912-mimco-homepage-tile-4-m.jpg

158 ms

20220912-mimco-homepage-tile-5-m-v1.jpg

20220912-mimco-homepage-tile-5-m-v1.jpg

680 ms

20220912-mimco-homepage-product-1-m.jpg

20220912-mimco-homepage-product-1-m.jpg

476 ms

20220912-mimco-homepage-product-2-m.jpg

20220912-mimco-homepage-product-2-m.jpg

683 ms

20220912-mimco-homepage-product-3-m.jpg

20220912-mimco-homepage-product-3-m.jpg

682 ms

20220912-mimco-homepage-product-4-m.jpg

20220912-mimco-homepage-product-4-m.jpg

682 ms

20220912-mimco-homepage-product-5-m.jpg

20220912-mimco-homepage-product-5-m.jpg

680 ms

20220912-mimco-homepage-product-6-m-v1.jpg

20220912-mimco-homepage-product-6-m-v1.jpg

680 ms

20220912-mimco-homepage-tile-6-m.jpg

20220912-mimco-homepage-tile-6-m.jpg

688 ms

20220912-mimco-homepage-category-1-m.jpg

20220912-mimco-homepage-category-1-m.jpg

1849 ms

20220912-mimco-homepage-category-2-m-v1.jpg

20220912-mimco-homepage-category-2-m-v1.jpg

855 ms

20220912-mimco-homepage-category-3-m.png

20220912-mimco-homepage-category-3-m.png

1750 ms

20220912-mimco-homepage-category-4-m.jpg

20220912-mimco-homepage-category-4-m.jpg

1111 ms

20220912-mimco-homepage-category-5-m.png

20220912-mimco-homepage-category-5-m.png

682 ms

gotham-book.otf

gotham-book.otf

681 ms

gotham-light.otf

gotham-light.otf

682 ms

gotham-thin.otf

gotham-thin.otf

682 ms

gotham-medium.otf

gotham-medium.otf

682 ms

gotham-black.otf

gotham-black.otf

684 ms

Gotham-Light.woff

Gotham-Light.woff

88 ms

mimCollective-logo.svg

mimCollective-logo.svg

58 ms

icon_extra_gift-card.svg

icon_extra_gift-card.svg

60 ms

icon_extra_truck.svg

icon_extra_truck.svg

61 ms

icon_extra_returns.svg

icon_extra_returns.svg

63 ms

icon_extra_chat.svg

icon_extra_chat.svg

64 ms

icon_social_facebook.svg

icon_social_facebook.svg

67 ms

icon_social_instagram.svg

icon_social_instagram.svg

65 ms

icon_social_twitter.svg

icon_social_twitter.svg

67 ms

icon_social_pinterest.svg

icon_social_pinterest.svg

69 ms

recaptcha__en.js

recaptcha__en.js

184 ms

mi_icons.ttf

mi_icons.ttf

88 ms

_Incapsula_Resource

_Incapsula_Resource

220 ms

nr-1216.min.js

nr-1216.min.js

35 ms

Accessibility Review

m.mimco.com.au accessibility score

98

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a valid value for its [lang] attribute.

Best Practices

m.mimco.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

m.mimco.com.au SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise M.mimco.com.au can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that M.mimco.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

m.mimco.com.au

Open Graph description is not detected on the main page of M Mimco. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: