Analyze M2 Magazine – New Zealand's ONLY Mens Lifestyle Magazine

New Zealand's #1 Mens Lifestyle Magazine

Page load speed analysis

  • 55/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    2.9 sec

  • Resources loaded

    16 sec

  • Page rendered

    722 ms

  • Total page load time

    19.6 sec

Visit now to see the best up-to-date M2 Now content for Russia and also check out these interesting facts you probably never knew about

We analyzed page load time and found that the first response time was 2.9 sec and then it took 16.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Page optimization

  • HTML 166.0 kB
    Images 85.8 kB
    Javascripts 533.0 kB
    CSS 562.2 kB

    In fact, the total size of main page is 1.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. CSS take 562.2 kB which makes up the majority of the site volume.

    • Original 166.0 kB
    • After minification 147.4 kB
    • After compression 23.4 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 18.6 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 142.5 kB or 86% of the original size.

    • Original 85.8 kB
    • After optimization 80.0 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. M2 Now images are well optimized though.

    • Original 533.0 kB
    • After minification 497.8 kB
    • After compression 162.2 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 370.7 kB or 70% of the original size.

    • Original 562.2 kB
    • After minification 427.8 kB
    • After compression 83.7 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 478.5 kB or 85% of the original size.

Network requests diagram

  • wp-emoji-release.min.js
  • woocommerce.css
  • woocommerce.css
  • css
  • style.css
  • public.css
  • wdps_frontend.css
  • wdps_effects.css
  • font-awesome.css
  • custom-style.css
  • woocommerce-layout.css
  • style.css
  • style.css
  • checkbox.min.css
  • form-theme-dark.min.css
  • style.css
  • jetpack.css
  • wp-paginate.css
  • jquery.js
  • jquery-migrate.min.js
  • public.js
  • wdps_frontend.js
  • jquery.transit.min.js
  • jquery.carouFredSel-6.2.1-packed.js
  • jquery.touchSwipe.min.js
  • script.js
  • advertising.js
  • classic-081711.css
  • wppas.min.css
  • woocommerce.js
  • main.js
  • jquery.jshowoff.adrotate.js
  • jquery.clicktracker.js
  • jquery.blockUI.min.js
  • woocommerce.min.js
  • jquery.cookie.min.js
  • devicepx-jetpack.js
  • gprofiles.js
  • e-201609.js
  • v60.js
  • cart-fragments.min.js
  • core.min.js
  • effect.min.js
  • effect-shake.min.js
  • jquery.equalizer.js
  • jquery.equalizer.js
  • wpgroho.js
  • wp-embed.min.js
  • wppas.min.js
  • fbevents.js
  • beacon.js
  • logonz2x.png
  • striped.png
  • sunbathe.jpg
  • mermaid-m2-ad-300x250px2.gif
  • clark-300x173.jpg
  • zeald-1.gif
  • look-inside-1.jpg
  • LKf8nhXsWg5ybwEGXk8UBQ.woff
  • 0XxGQsSc1g4rdRdjJKZrNBsxEYwM7FgeyaSgU71cLG0.woff
  • PIPMHY90P7jtyjpXuZ2cLD8E0i7KZn-EPnyo3HZu7kw.woff
  • lILlYDvubYemzYzN7GbLkHhCUOGz7vYGh680lGh-uXM.woff
  • entypo.svg
  • entypo.woff
  • fontawesome-webfont.woff
  • fontawesome-webfont.woff
  • WJ6D195CfbTRlIs49IbkFw.woff
  • 0Aa8aBJcGN1n1zDNhqNrnQ.woff
  • cJZKeOuBrn4kERxqtaUH3T8E0i7KZn-EPnyo3HZu7kw.woff
  • k3k702ZOKiLJc3WVjuplzHhCUOGz7vYGh680lGh-uXM.woff
  • analytics.js
  • storageframe.html
  • hovercard.css
  • services.css
  • g.gif
  • collect
  • collect
  • m
  • woocommerce-smallscreen.css

Our browser made a total of 83 requests to load all elements on the main page. We found that 70% of them (58 requests) were addressed to the original, 10% (8 requests) were made to and 4% (3 requests) were made to The less responsive or slowest element that took the longest time to load (9.9 sec) belongs to the original domain

Additional info on


The browser has sent 71 CSS, Javascripts, AJAX and image requests in order to completely render the main page of M2 Now. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 22 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result

IP address uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 300
NS 299
NS 299

300 Mname:
Serial: 2018081801
Refresh: 86400
Retry: 900
Expire: 604800
Minimum-ttl: 3600
MX 300 Pri: 10

Language and encoding

Good result


EN en language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 6.7% of all visits is Russia. It lies approximately 8240 miles away from the server location (New Zealand) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up page load time for the majority of users is moving the server to Russia or just closer to the user base.

Poor result

Normal result

Social Sharing Optimization

Open Graph description is not detected on the main page of M2 Now. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

Share this report in social media

Analyze another website