Access macfarlanelondon.com.

Report Summary

About Website

Click here to check amazing Macfarlanelondon content. Otherwise, check out these important facts you probably never knew about macfarlanelondon.com

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name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

69/100

10%

LCP (Largest Contentful Paint)

Value2.4 s

91/100

25%

SI (Speed Index)

Value2.5 s

98/100

10%

TBT (Total Blocking Time)

Value1,220 ms

20/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value4.2 s

85/100

10%

macfarlanelondon.com

719 ms

style.css

90 ms

default-website-index.js

99 ms

css

19 ms

logo.png

210 ms

Our browser made a total of 41 requests to load all elements on the main page. We found that 37% of them (15 requests) were addressed to the original Macfarlanelondon.com, 59% (24 requests) were made to Fonts.gstatic.com and 2% (1 request) were made to Assets.plesk.com. The less responsive or slowest element that took the longest time to load (719 ms) belongs to the original domain Macfarlanelondon.com.

Content Size

103.0 kB

After Optimization

86.4 kB

In fact, the total size of Macfarlanelondon.com main page is 103.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 95.2 kB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 4.3 kB

Original 5.8 kB
After minification 4.4 kB
After compression 1.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 1.4 kB, which is 25% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 4.3 kB or 74% of the original size.

Image Optimization

-13%

Potential reduce by 12.0 kB

Original 95.2 kB
After minification 83.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Macfarlanelondon needs image optimization as it can save up to 12.0 kB or 13% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

CSS Optimization

-14%

Potential reduce by 271 B

Original 2.0 kB
After minification 2.0 kB
After compression 1.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Macfarlanelondon.com needs all CSS files to be minified and compressed as it can save up to 271 B or 14% of the original size.

Requests Now

After Optimization

The browser has sent 15 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Macfarlanelondon. According to our analytics all requests are already optimized.

Search Engine Optimization Advices

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

Language and Encoding

Language Detected

N/A
Language Claimed

EN
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Macfarlanelondon.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Macfarlanelondon.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

macfarlanelondon.com

Open Graph description is not detected on the main page of Macfarlanelondon. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

Report Summary

Performance

Accessibility

Best Practices

SEO

Page Load Speed

First Response

Resources Loaded

Page Rendered