Tools & Wizards About Us
mad-strategy.com screenshot

Report Summary

  • 11

    Performance

    Renders faster than
    24% of other websites

  • 65

    Accessibility

    Visual factors better than
    that of 30% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

mad-strategy.com

M.A.D. Urban - Property Valuation and GIS Mapping in Mongolia

Page Load Speed

814 ms in total

First Response

22 ms

Resources Loaded

555 ms

Page Rendered

237 ms

mad-strategy.com screenshot

About Website

Visit mad-strategy.com now to see the best up-to-date Mad Strategy content and also check out these interesting facts you probably never knew about mad-strategy.com

Chartered Property Valuers and Urban Planners based in Mongolia and focused on developing capacity and policy reform in emerging markets. Creators of up to date GIS Maps covering all aspects of real e...

Visit mad-strategy.com

Key Findings

We analyzed Mad-strategy.com page load time and found that the first response time was 22 ms and then it took 792 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster.

Performance Metrics

mad-strategy.com performance score

11

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

12/100

10%

LCP (Largest Contentful Paint)

Value10.8 s

0/100

25%

SI (Speed Index)

Value9.7 s

10/100

10%

TBT (Total Blocking Time)

Value1,630 ms

12/100

30%

CLS (Cumulative Layout Shift)

Value0.359

30/100

15%

TTI (Time to Interactive)

Value14.2 s

9/100

10%

Network Requests Diagram

mad-strategy.com

22 ms

madurb.com

15 ms

www.madurb.com

26 ms

prettyPhoto.css

13 ms

style.min.css

29 ms

Our browser made a total of 89 requests to load all elements on the main page. We found that 18% of them (16 requests) were addressed to the original Mad-strategy.com, 60% (53 requests) were made to Madurb.com and 7% (6 requests) were made to Player.vimeo.com. The less responsive or slowest element that took the longest time to load (290 ms) relates to the external source Madurb.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 156.7 kB (19%)

Content Size

831.2 kB

After Optimization

674.5 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Mad-strategy.com main page is 831.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 466.8 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 60.1 kB

  • Original 74.1 kB
  • After minification 71.0 kB
  • After compression 14.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 60.1 kB or 81% of the original size.

Image Optimization

-15%

Potential reduce by 68.7 kB

  • Original 466.8 kB
  • After minification 398.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Mad Strategy needs image optimization as it can save up to 68.7 kB or 15% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-6%

Potential reduce by 12.3 kB

  • Original 216.3 kB
  • After minification 216.3 kB
  • After compression 204.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-21%

Potential reduce by 15.5 kB

  • Original 73.9 kB
  • After minification 73.5 kB
  • After compression 58.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Mad-strategy.com needs all CSS files to be minified and compressed as it can save up to 15.5 kB or 21% of the original size.

Requests Breakdown

Number of requests can be reduced by 30 (53%)

Requests Now

57

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 57 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Mad Strategy. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

mad-strategy.com

mad-strategy.com

22 ms

madurb.com

madurb.com

15 ms

www.madurb.com

www.madurb.com

26 ms

prettyPhoto.css

prettyPhoto.css

13 ms

style.min.css

style.min.css

29 ms

jetpack-email-subscribe.css

jetpack-email-subscribe.css

32 ms

styles.css

styles.css

52 ms

ls-shortcodes.css

ls-shortcodes.css

14 ms

genericons.css

genericons.css

35 ms

style.css

style.css

31 ms

responsive.css

responsive.css

26 ms

css

css

33 ms

jetpack.css

jetpack.css

43 ms

jquery.min.js

jquery.min.js

49 ms

jquery-migrate.min.js

jquery-migrate.min.js

49 ms

modernizr-2.6.2.min.js

modernizr-2.6.2.min.js

71 ms

footer.css

footer.css

115 ms

jquery.prettyPhoto.min.js

jquery.prettyPhoto.min.js

115 ms

underscore.min.js

underscore.min.js

114 ms

backbone.min.js

backbone.min.js

114 ms

api-request.min.js

api-request.min.js

114 ms

wp-api.min.js

wp-api.min.js

127 ms

scripts.js

scripts.js

136 ms

devicepx-jetpack.js

devicepx-jetpack.js

139 ms

core.min.js

core.min.js

137 ms

accordion.min.js

accordion.min.js

136 ms

tabs.min.js

tabs.min.js

135 ms

ls_sc_scripts.js

ls_sc_scripts.js

136 ms

js

js

194 ms

plugins.js

plugins.js

137 ms

script.js

script.js

176 ms

e-202411.js

e-202411.js

177 ms

logo-bg1.png

logo-bg1.png

109 ms

adb.png

adb.png

85 ms

MAD-1500x525.jpg

MAD-1500x525.jpg

181 ms

mongolia-1500x525.jpg

mongolia-1500x525.jpg

211 ms

research3-1500x525.jpg

research3-1500x525.jpg

72 ms

RICS1-1500x525.jpg

RICS1-1500x525.jpg

167 ms

value-icon1.jpg

value-icon1.jpg

73 ms

market.jpg

market.jpg

75 ms

appraisal.jpg

appraisal.jpg

74 ms

strategic.jpg

strategic.jpg

76 ms

brochure1-600x380.jpg

brochure1-600x380.jpg

179 ms

image-arrow.png

image-arrow.png

76 ms

update-600x380.jpg

update-600x380.jpg

168 ms

report-600x380.jpg

report-600x380.jpg

180 ms

wb.png

wb.png

79 ms

af.png

af.png

75 ms

jll.png

jll.png

78 ms

kf.png

kf.png

79 ms

cw.png

cw.png

76 ms

cbre.png

cbre.png

82 ms

gdf.png

gdf.png

79 ms

schneider.png

schneider.png

80 ms

hsbc.png

hsbc.png

83 ms

redflag.png

redflag.png

81 ms

kpmg.png

kpmg.png

82 ms

xanaduu.png

xanaduu.png

83 ms

mandal.png

mandal.png

84 ms

rics.png

rics.png

85 ms

form.js

form.js

65 ms

home_icon.png

home_icon.png

167 ms

phone_icon.png

phone_icon.png

166 ms

mail_icon.png

mail_icon.png

171 ms

16-facebook.png

16-facebook.png

170 ms

16-twitter.png

16-twitter.png

167 ms

16-linkedin.png

16-linkedin.png

171 ms

16-youtube.png

16-youtube.png

170 ms

290 ms

KFOkCnqEu92Fr1MmgVxIIzc.ttf

KFOkCnqEu92Fr1MmgVxIIzc.ttf

31 ms

KFOlCnqEu92Fr1MmSU5fBBc9.ttf

KFOlCnqEu92Fr1MmSU5fBBc9.ttf

32 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

99 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

99 ms

KFOlCnqEu92Fr1MmWUlfBBc9.ttf

KFOlCnqEu92Fr1MmWUlfBBc9.ttf

98 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

137 ms

35618251

35618251

58 ms

51912226

51912226

61 ms

43950389

43950389

55 ms

analytics.js

analytics.js

92 ms

logo-bg1.png

logo-bg1.png

110 ms

logo-mad-urban2.png

logo-mad-urban2.png

106 ms

slider-bullets.png

slider-bullets.png

63 ms

arrows.png

arrows.png

66 ms

collect

collect

43 ms

43950389

43950389

129 ms

51912226

51912226

130 ms

35618251

35618251

136 ms

js

js

97 ms

form.js

form.js

127 ms

Accessibility Review

mad-strategy.com accessibility score

65

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

mad-strategy.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

mad-strategy.com SEO score

77

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mad-strategy.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Mad-strategy.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

mad-strategy.com

Open Graph data is detected on the main page of Mad Strategy. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: