Tools & Wizards About Us
madamalexander.com screenshot

Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

madamalexander.com

Baby Dolls | Collectible Dolls | Madame Alexander Doll Company

Page Load Speed

4.5 sec in total

First Response

13 ms

Resources Loaded

3.9 sec

Page Rendered

571 ms

madamalexander.com screenshot

About Website

Welcome to madamalexander.com homepage info - get ready to check Madam Alexander best content right away, or after learning these important things about madamalexander.com

Baby dolls created for children age 0-3+ to play with and love. Collectible dolls, for all ages, range from storybook characters to literary favorites.

Visit madamalexander.com

Key Findings

We analyzed Madamalexander.com page load time and found that the first response time was 13 ms and then it took 4.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

madamalexander.com performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

16/100

10%

LCP (Largest Contentful Paint)

Value15.5 s

0/100

25%

SI (Speed Index)

Value9.3 s

13/100

10%

TBT (Total Blocking Time)

Value1,220 ms

20/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value18.1 s

3/100

10%

Network Requests Diagram

madamalexander.com

13 ms

madamealexander.com

588 ms

M9xbkw_rjYK1eXB2XOStHFKZ0Q-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.js

27 ms

sbi-styles.min.css

17 ms

style.min.css

18 ms

Our browser made a total of 188 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Madamalexander.com, 41% (77 requests) were made to Madamealexander.com and 20% (38 requests) were made to S.amazon-adsystem.com. The less responsive or slowest element that took the longest time to load (884 ms) relates to the external source Madamealexander.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 186.3 kB (10%)

Content Size

1.8 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Madamalexander.com main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.0 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 162.2 kB

  • Original 208.0 kB
  • After minification 207.9 kB
  • After compression 45.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 162.2 kB or 78% of the original size.

Image Optimization

-2%

Potential reduce by 16.0 kB

  • Original 1.0 MB
  • After minification 1.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Madam Alexander images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 5.8 kB

  • Original 391.5 kB
  • After minification 390.0 kB
  • After compression 385.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 2.3 kB

  • Original 134.8 kB
  • After minification 132.8 kB
  • After compression 132.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Madamalexander.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 113 (76%)

Requests Now

148

After Optimization

35

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 148 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Madam Alexander. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 38 to 1 for JavaScripts and from 24 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

madamalexander.com

madamalexander.com

13 ms

madamealexander.com

madamealexander.com

588 ms

M9xbkw_rjYK1eXB2XOStHFKZ0Q-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.js

M9xbkw_rjYK1eXB2XOStHFKZ0Q-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.js

27 ms

sbi-styles.min.css

sbi-styles.min.css

17 ms

style.min.css

style.min.css

18 ms

classic-themes.min.css

classic-themes.min.css

92 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

22 ms

styles.css

styles.css

54 ms

wpa-style.css

wpa-style.css

16 ms

themify-icons.min.css

themify-icons.min.css

16 ms

dflip.min.css

dflip.min.css

17 ms

addthis_wordpress_public.min.css

addthis_wordpress_public.min.css

22 ms

genericons-neue.css

genericons-neue.css

38 ms

main.css

main.css

31 ms

shortcodes.css

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27 ms

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25 ms

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29 ms

jquery.bxslider.css

jquery.bxslider.css

38 ms

all.min.css

all.min.css

38 ms

7650-layout.css

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42 ms

css-vars-ponyfill.min.js

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42 ms

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47 ms

jquery-migrate.min.js

jquery-migrate.min.js

46 ms

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45 ms

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regenerator-runtime.min.js

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114 ms

wp-polyfill.min.js

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114 ms

index.js

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114 ms

wp-accessibility.js

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114 ms

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115 ms

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113 ms

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116 ms

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115 ms

jquery.fitvids.min.js

jquery.fitvids.min.js

116 ms

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115 ms

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117 ms

jquery.easing.min.js

jquery.easing.min.js

116 ms

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jquery.bxslider.min.js

117 ms

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117 ms

sbi-scripts.min.js

sbi-scripts.min.js

116 ms

gtm.js

gtm.js

157 ms

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73 ms

KBp9VVX-Z4w

KBp9VVX-Z4w

204 ms

MADA-Follow-Us-Overlay-Text_v2-1024x573.png

MADA-Follow-Us-Overlay-Text_v2-1024x573.png

429 ms

app.js

app.js

95 ms

pattern.png

pattern.png

97 ms

Madame-Alexander-Logo.png

Madame-Alexander-Logo.png

209 ms

MADA-Centennial-Banner_mobile-jpg.webp

MADA-Centennial-Banner_mobile-jpg.webp

185 ms

MADA-Centennial-Banner_desktop-jpg.webp

MADA-Centennial-Banner_desktop-jpg.webp

211 ms

general-sale-_-gold-tile-jpg.webp

general-sale-_-gold-tile-jpg.webp

96 ms

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home-button-babys-first-gold-jpg.webp

184 ms

home-button-accessories-gold-jpg.webp

home-button-accessories-gold-jpg.webp

210 ms

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home-button-newest-arrivals-gold-jpg.webp

209 ms

home-button-collectibles-golf-jpg.webp

home-button-collectibles-golf-jpg.webp

341 ms

celebration-graphic-1009x1024.webp

celebration-graphic-1009x1024.webp

340 ms

New-Its-All-Me-Dolls_566x561-jpg.webp

New-Its-All-Me-Dolls_566x561-jpg.webp

341 ms

MADA-Peekaboo_contest_animation-frames.gif

MADA-Peekaboo_contest_animation-frames.gif

478 ms

Quad-Adoption_566x561-jpg.webp

Quad-Adoption_566x561-jpg.webp

406 ms

MADA-Promo-Join-the-Kindness-Club_566x561-jpg.webp

MADA-Promo-Join-the-Kindness-Club_566x561-jpg.webp

379 ms

placeholder.png

placeholder.png

476 ms

MADA-Facebook-Icon-white.png

MADA-Facebook-Icon-white.png

477 ms

MADA-Instagram-Icon-white.png

MADA-Instagram-Icon-white.png

476 ms

Love-is-in-the-details-card_1200x860.jpg

Love-is-in-the-details-card_1200x860.jpg

410 ms

Play-Studio-card_1200x860b.jpg

Play-Studio-card_1200x860b.jpg

412 ms

kind-kids-background.jpg

kind-kids-background.jpg

410 ms

MADA-Pintrest-Icon-white.png

MADA-Pintrest-Icon-white.png

478 ms

MADA-Twitter-icon-white.png

MADA-Twitter-icon-white.png

531 ms

YouTube-white-icon.png

YouTube-white-icon.png

566 ms

embed.js

embed.js

261 ms

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10 ms

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99 ms

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124 ms

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177 ms

fa-brands-400.woff

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447 ms

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www-player.css

119 ms

js

js

177 ms

analytics.js

analytics.js

310 ms

400159.js

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305 ms

fbevents.js

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303 ms

www-embed-player.js

www-embed-player.js

205 ms

base.js

base.js

279 ms

KBp9VVX-Z4w

KBp9VVX-Z4w

115 ms

iui3

iui3

54 ms

collect

collect

44 ms

base.js

base.js

106 ms

print.css

print.css

96 ms

1f49a.svg

1f49a.svg

491 ms

genericons-neue.css

genericons-neue.css

429 ms

main.css

main.css

433 ms

shortcodes.css

shortcodes.css

432 ms

custom-styles.css

custom-styles.css

431 ms

print.css

print.css

431 ms

style.css

style.css

432 ms

2764.svg

2764.svg

613 ms

1f409.svg

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614 ms

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615 ms

ad_status.js

ad_status.js

533 ms

collect

collect

419 ms

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421 ms

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663 ms

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344 ms

6mt_jkCC8QEMfVv4UaXe0WVRezbgElH9_VSMBGBwk28.js

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277 ms

embed.js

embed.js

229 ms

bx_loader.gif

bx_loader.gif

224 ms

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638 ms

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490 ms

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638 ms

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651 ms

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GenerateIT

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iu3

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pr

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sync

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map

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v1

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cookie_sync

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amazon

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Accessibility Review

madamalexander.com accessibility score

93

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Best Practices

madamalexander.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

madamalexander.com SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Madamalexander.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Madamalexander.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

madamalexander.com

Open Graph data is detected on the main page of Madam Alexander. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: