Tools & Wizards About Us
madco.co screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

madco.co

Mad Co | Marketing, Advertising, & Design Agency | Guernsey

Page Load Speed

7.7 sec in total

First Response

203 ms

Resources Loaded

6.6 sec

Page Rendered

968 ms

madco.co screenshot

About Website

Welcome to madco.co homepage info - get ready to check Mad Co best content right away, or after learning these important things about madco.co

A Guernsey based collaboration of creative and strategic thinking; marketing, advertising and design at its best. We provide cutting-edge digital, print and radio/TV campaigns.

Visit madco.co

Key Findings

We analyzed Madco.co page load time and found that the first response time was 203 ms and then it took 7.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

madco.co performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value9.2 s

0/100

10%

LCP (Largest Contentful Paint)

Value9.7 s

0/100

25%

SI (Speed Index)

Value24.0 s

0/100

10%

TBT (Total Blocking Time)

Value1,150 ms

22/100

30%

CLS (Cumulative Layout Shift)

Value0.027

100/100

15%

TTI (Time to Interactive)

Value34.2 s

0/100

10%

Network Requests Diagram

madco.co

203 ms

www.madco.co

777 ms

wp-emoji-release.min.js

157 ms

style.min.css

397 ms

classic-themes.min.css

251 ms

Our browser made a total of 116 requests to load all elements on the main page. We found that 84% of them (98 requests) were addressed to the original Madco.co, 5% (6 requests) were made to Widget.sndcdn.com and 3% (3 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain Madco.co.

Page Optimization Overview & Recommendations

Page size can be reduced by 3.2 MB (24%)

Content Size

13.1 MB

After Optimization

10.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Madco.co main page is 13.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 10.8 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 99.3 kB

  • Original 120.7 kB
  • After minification 103.7 kB
  • After compression 21.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 17.0 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 99.3 kB or 82% of the original size.

Image Optimization

-12%

Potential reduce by 1.3 MB

  • Original 10.8 MB
  • After minification 9.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Mad Co needs image optimization as it can save up to 1.3 MB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-73%

Potential reduce by 1.0 MB

  • Original 1.4 MB
  • After minification 1.3 MB
  • After compression 383.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.0 MB or 73% of the original size.

CSS Optimization

-87%

Potential reduce by 703.7 kB

  • Original 808.2 kB
  • After minification 769.7 kB
  • After compression 104.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Madco.co needs all CSS files to be minified and compressed as it can save up to 703.7 kB or 87% of the original size.

Requests Breakdown

Number of requests can be reduced by 67 (61%)

Requests Now

109

After Optimization

42

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 109 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Mad Co. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 48 to 1 for JavaScripts and from 21 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

madco.co

madco.co

203 ms

www.madco.co

www.madco.co

777 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

157 ms

style.min.css

style.min.css

397 ms

classic-themes.min.css

classic-themes.min.css

251 ms

styles.css

styles.css

251 ms

bootstrap.min.css

bootstrap.min.css

532 ms

style.css

style.css

485 ms

color-gray.css

color-gray.css

266 ms

prettyPhoto.css

prettyPhoto.css

421 ms

jquery.bxslider.css

jquery.bxslider.css

342 ms

font-awesome.min.css

font-awesome.min.css

383 ms

navigation-style-3.css

navigation-style-3.css

432 ms

css

css

29 ms

css

css

46 ms

jquery.min.js

jquery.min.js

668 ms

jquery-migrate.min.js

jquery-migrate.min.js

492 ms

css

css

21 ms

gravity-forms-theme-reset.min.css

gravity-forms-theme-reset.min.css

469 ms

gravity-forms-theme-foundation.min.css

gravity-forms-theme-foundation.min.css

596 ms

gravity-forms-theme-framework.min.css

gravity-forms-theme-framework.min.css

772 ms

formreset.min.css

formreset.min.css

558 ms

formsmain.min.css

formsmain.min.css

727 ms

readyclass.min.css

readyclass.min.css

667 ms

browsers.min.css

browsers.min.css

668 ms

rs6.css

rs6.css

778 ms

index.js

index.js

759 ms

index.js

index.js

758 ms

rbtools.min.js

rbtools.min.js

1012 ms

rs6.min.js

rs6.min.js

1013 ms

newave-like.js

newave-like.js

839 ms

jquery.sticky.js

jquery.sticky.js

832 ms

jquery.easing-1.3.pack.js

jquery.easing-1.3.pack.js

859 ms

bootstrap.min.js

bootstrap.min.js

878 ms

jquery.parallax-1.1.3.js

jquery.parallax-1.1.3.js

920 ms

appear.js

appear.js

935 ms

modernizr.js

modernizr.js

954 ms

jquery.prettyPhoto.js

jquery.prettyPhoto.js

1011 ms

isotope.js

isotope.js

1034 ms

jquery.bxslider.min.js

jquery.bxslider.min.js

1038 ms

jquery.cycle.all.js

jquery.cycle.all.js

946 ms

jquery.maximage.js

jquery.maximage.js

868 ms

skrollr.js

skrollr.js

890 ms

comment-reply.min.js

comment-reply.min.js

873 ms

jquery.mb.YTPlayer.js

jquery.mb.YTPlayer.js

825 ms

jquery.waitforimages.js

jquery.waitforimages.js

795 ms

jquery.flexslider.js

jquery.flexslider.js

814 ms

jquery.carouFredSel-6.2.1-packed.js

jquery.carouFredSel-6.2.1-packed.js

921 ms

jquery.easing.js

jquery.easing.js

911 ms

jquery.mousewheel.js

jquery.mousewheel.js

855 ms

jquery.knob.js

jquery.knob.js

853 ms

scripts.js

scripts.js

838 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

817 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

776 ms

wp-polyfill.min.js

wp-polyfill.min.js

758 ms

dom-ready.min.js

dom-ready.min.js

720 ms

106637228

106637228

104 ms

483 ms

106581315

106581315

112 ms

separator3.jpg

separator3.jpg

923 ms

hooks.min.js

hooks.min.js

673 ms

i18n.min.js

i18n.min.js

683 ms

font

font

98 ms

a11y.min.js

a11y.min.js

689 ms

font

font

46 ms

jquery.json.min.js

jquery.json.min.js

639 ms

gravityforms.min.js

gravityforms.min.js

639 ms

utils.min.js

utils.min.js

626 ms

vendor-theme.min.js

vendor-theme.min.js

636 ms

scripts-theme.min.js

scripts-theme.min.js

628 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

661 ms

responsive-menu.png

responsive-menu.png

620 ms

www.madco.co

www.madco.co

780 ms

Madco-Logo1.png

Madco-Logo1.png

162 ms

dummy.png

dummy.png

572 ms

small_left_screen.png

small_left_screen.png

666 ms

small_right_screen.png

small_right_screen.png

591 ms

big_screen-1.png

big_screen-1.png

613 ms

quote1.png

quote1.png

539 ms

quote2.png

quote2.png

542 ms

Offshore_Trust_Company_Guernsey.jpg

Offshore_Trust_Company_Guernsey.jpg

636 ms

Spa-De-La-Mare-Screen.jpg

Spa-De-La-Mare-Screen.jpg

717 ms

Madco-Logo1.png

Madco-Logo1.png

671 ms

phone_white_big.png

phone_white_big.png

631 ms

gbg-Covers.png

gbg-Covers.png

835 ms

zoom.png

zoom.png

633 ms

Photo-2.png

Photo-2.png

855 ms

Website-Mock-up.jpg

Website-Mock-up.jpg

805 ms

OT-Screen1.jpg

OT-Screen1.jpg

869 ms

widget-5-4e9069de0c32.js

widget-5-4e9069de0c32.js

19 ms

widget-8-e90c8da20605.js

widget-8-e90c8da20605.js

21 ms

widget-9-c7e5904cb213.js

widget-9-c7e5904cb213.js

37 ms

Loan-Shop-Logo-1.png

Loan-Shop-Logo-1.png

768 ms

logo-200x120-3190df52.png

logo-200x120-3190df52.png

39 ms

TLR-Website.jpg

TLR-Website.jpg

630 ms

Mag-Spread1.jpg

Mag-Spread1.jpg

731 ms

AA-Loans-Screen.jpg

AA-Loans-Screen.jpg

752 ms

Leaflet-Outer1.jpg

Leaflet-Outer1.jpg

751 ms

Zen-Book-Cover-Presentation.jpg

Zen-Book-Cover-Presentation.jpg

869 ms

EP-Logo.jpg

EP-Logo.jpg

749 ms

Officium-Stationery.jpg

Officium-Stationery.jpg

819 ms

Apex-Logo.jpg

Apex-Logo.jpg

817 ms

widget-0-a5867ec59b4c.js

widget-0-a5867ec59b4c.js

10 ms

widget-1-500155b72734.js

widget-1-500155b72734.js

8 ms

Weighbridge.jpg

Weighbridge.jpg

966 ms

TLG.jpg

TLG.jpg

881 ms

Bill-Green.jpg

Bill-Green.jpg

874 ms

analytics.js

analytics.js

17 ms

Harbour-1024x683.jpg

Harbour-1024x683.jpg

81 ms

menu_bottom_top_bg.png

menu_bottom_top_bg.png

864 ms

collect

collect

14 ms

js

js

92 ms

Harbour-1024x683.jpg

Harbour-1024x683.jpg

809 ms

bx_loader.gif

bx_loader.gif

783 ms

slider_left_white.png

slider_left_white.png

839 ms

slider_right_white.png

slider_right_white.png

842 ms

Accessibility Review

madco.co accessibility score

82

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

madco.co best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

madco.co SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Madco.co can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Madco.co main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

madco.co

Open Graph data is detected on the main page of Mad Co. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: