Tools & Wizards About Us
madethought.com screenshot

Report Summary

  • 86

    Performance

    Renders faster than
    89% of other websites

  • 97

    Accessibility

    Visual factors better than
    that of 92% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

madethought.com

MADE THOUGHT – Creative studio — London & New York

Page Load Speed

2.1 sec in total

First Response

117 ms

Resources Loaded

1.7 sec

Page Rendered

330 ms

madethought.com screenshot

About Website

Visit madethought.com now to see the best up-to-date MADE THOUGHT content for Denmark and also check out these interesting facts you probably never knew about madethought.com

At Made Thought, we shape visionary brands into icons of tomorrow; going deep to re-think them from the inside out, and imagine what better could be.

Visit madethought.com

Key Findings

We analyzed Madethought.com page load time and found that the first response time was 117 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

madethought.com performance score

86

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

47/100

10%

LCP (Largest Contentful Paint)

Value3.1 s

76/100

25%

SI (Speed Index)

Value4.3 s

76/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value3.1 s

95/100

10%

Network Requests Diagram

madethought.com

117 ms

madethought.com

355 ms

www.madethought.com

573 ms

bundle.min.css

99 ms

style.css

113 ms

Our browser made a total of 18 requests to load all elements on the main page. We found that all of those requests were addressed to Madethought.com and no external sources were called. The less responsive or slowest element that took the longest time to load (606 ms) belongs to the original domain Madethought.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 52.0 kB (20%)

Content Size

265.2 kB

After Optimization

213.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Madethought.com main page is 265.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. Images take 219.2 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 18.8 kB

  • Original 23.0 kB
  • After minification 18.1 kB
  • After compression 4.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.9 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 18.8 kB or 82% of the original size.

Image Optimization

-15%

Potential reduce by 33.0 kB

  • Original 219.2 kB
  • After minification 186.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, MADE THOUGHT needs image optimization as it can save up to 33.0 kB or 15% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-1%

Potential reduce by 59 B

  • Original 8.6 kB
  • After minification 8.6 kB
  • After compression 8.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 171 B

  • Original 14.4 kB
  • After minification 14.4 kB
  • After compression 14.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Madethought.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 3 (21%)

Requests Now

14

After Optimization

11

  • Images
  • JavaScript
  • CSS

The browser has sent 14 CSS, Javascripts, AJAX and image requests in order to completely render the main page of MADE THOUGHT. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

madethought.com

madethought.com

117 ms

madethought.com

madethought.com

355 ms

www.madethought.com

www.madethought.com

573 ms

bundle.min.css

bundle.min.css

99 ms

style.css

style.css

113 ms

email-decode.min.js

email-decode.min.js

16 ms

bundle.min.js

bundle.min.js

380 ms

naughty-browser.js

naughty-browser.js

359 ms

script.js

script.js

352 ms

icon-search-white.svg

icon-search-white.svg

357 ms

icon-instagram-white.svg

icon-instagram-white.svg

195 ms

icon-linkedin-white.svg

icon-linkedin-white.svg

201 ms

icon-pinterest-white.svg

icon-pinterest-white.svg

289 ms

CHANDON-Additional-image.jpg

CHANDON-Additional-image.jpg

444 ms

PAUL-SMITH-WEB-CASE-STUDY5-1.jpg

PAUL-SMITH-WEB-CASE-STUDY5-1.jpg

464 ms

1536x864_DM_THUMBNAIL.png

1536x864_DM_THUMBNAIL.png

599 ms

Exports-2_2023-03-02-120936_ispt.jpg

Exports-2_2023-03-02-120936_ispt.jpg

606 ms

08edde9d-c27b-4731-a27f-d6cd9b01cd06.woff

08edde9d-c27b-4731-a27f-d6cd9b01cd06.woff

397 ms

Accessibility Review

madethought.com accessibility score

97

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

madethought.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

madethought.com SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Madethought.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Madethought.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

madethought.com

Open Graph description is not detected on the main page of MADE THOUGHT. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: