Access madfrog.co.uk. Madfrog - Digital Out of Home (DOOH) Advertising

name

value

score

weighting

FCP (First Contentful Paint)

Value6.0 s

3/100

10%

LCP (Largest Contentful Paint)

Value29.1 s

0/100

25%

SI (Speed Index)

Value12.2 s

3/100

10%

TBT (Total Blocking Time)

Value1,590 ms

12/100

30%

CLS (Cumulative Layout Shift)

Value0.465

19/100

15%

TTI (Time to Interactive)

Value19.7 s

2/100

10%

madfrog.co.uk

192 ms

madfrog.co.uk

1275 ms

d9280836-b19c-42c3-b64f-3351df62ecbb.css

50 ms

77d3d7cf-6932-4dae-836b-a110cd37bb62.css

127 ms

c2dfcacf-cf04-4fd5-b2e3-e5d47499bb1c.css

96 ms

Our browser made a total of 86 requests to load all elements on the main page. We found that 77% of them (66 requests) were addressed to the original Madfrog.co.uk, 13% (11 requests) were made to Hb.wpmucdn.com and 6% (5 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (3.4 sec) belongs to the original domain Madfrog.co.uk.

Content Size

11.9 MB

After Optimization

10.9 MB

In fact, the total size of Madfrog.co.uk main page is 11.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 10.9 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 602.6 kB

Original 683.7 kB
After minification 642.9 kB
After compression 81.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 602.6 kB or 88% of the original size.

Image Optimization

-3%

Potential reduce by 284.2 kB

Original 10.9 MB
After minification 10.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Madfrog images are well optimized though.

JavaScript Optimization

-14%

Potential reduce by 29.1 kB

Original 208.9 kB
After minification 208.9 kB
After compression 179.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 29.1 kB or 14% of the original size.

CSS Optimization

-67%

Potential reduce by 103.1 kB

Original 154.3 kB
After minification 154.2 kB
After compression 51.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Madfrog.co.uk needs all CSS files to be minified and compressed as it can save up to 103.1 kB or 67% of the original size.

Requests Now

After Optimization

The browser has sent 77 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Madfrog. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Accessibility Issues

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

High

Buttons do not have an accessible name

High

Links do not have a discernible name

These are opportunities to improve the legibility of your content.

High

Background and foreground colors do not have a sufficient contrast ratio.

These are opportunities to improve keyboard navigation in your application.

High

Heading elements are not in a sequentially-descending order

These items highlight common accessibility best practices.

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Areas of Improvement

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

Low

Detected JavaScript libraries

Search Engine Optimization Advices

Format your HTML in a way that enables crawlers to better understand your app’s content.

High

Links do not have descriptive text

To appear in search results, crawlers need access to your app.

High

Links are not crawlable

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

Language Detected

EN
Language Claimed

EN
Encoding

UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Madfrog.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Madfrog.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

madfrog.co.uk

Open Graph data is detected on the main page of Madfrog. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

Report Summary

Performance

Accessibility

Best Practices

SEO

Madfrog - Digital Out of Home (DOOH) Advertising | South of England

Page Load Speed

First Response

Resources Loaded

Page Rendered

About Website

Key Findings

Performance Metrics

Measured Metrics

FCP (First Contentful Paint)

LCP (Largest Contentful Paint)

SI (Speed Index)

TBT (Total Blocking Time)

CLS (Cumulative Layout Shift)

TTI (Time to Interactive)

Network Requests Diagram

madfrog.co.uk

madfrog.co.uk

d9280836-b19c-42c3-b64f-3351df62ecbb.css

77d3d7cf-6932-4dae-836b-a110cd37bb62.css

c2dfcacf-cf04-4fd5-b2e3-e5d47499bb1c.css

Page Optimization Overview & Recommendations

Content Size

After Optimization

HTML Optimization

Image Optimization

JavaScript Optimization

CSS Optimization

Requests Breakdown

Requests Now

After Optimization

Network Requests Diagram

madfrog.co.uk

madfrog.co.uk

d9280836-b19c-42c3-b64f-3351df62ecbb.css

77d3d7cf-6932-4dae-836b-a110cd37bb62.css

c2dfcacf-cf04-4fd5-b2e3-e5d47499bb1c.css

908b7e4b-f37a-462b-bdf3-b7a62de36ec6.js

43cda708-6bf9-4567-8549-fb3498a08cac.js

js

js

fbevents.js

gtm.js

hotjar-2549277.js

MD-Logomark.svg

MD-Logo.svg

MF-Advertiser-Logos.png

mf_arrow_forward_white_24.svg

MF-Screen-Placeholder-1.jpg

MF-WL-Beaulieu-01-Sqr.jpg

MF-WL-Sky-03-Sqr.jpg

Case-Study-Feature-Image-Sky.jpg

Case-Study-Feature-Image-Jake-Ellis.jpg

Carisbrooke-image-for-website-1024x536.jpg

Case-Study-Feature-Image-South-Western-Railway.jpg

Case-Study-Feature-Image-Island-Riding-Centre.jpg

Beaulieu-4-by-3-1024x731.jpg

Escape-Room-Ryde-1024x576.jpg

Dinosaur-BGC-1024x576.jpg

sero-aesthetics-logo-1024x1024.png

Isleofwightfestivalcinchlogo2022-square-1-1024x1024.jpg

beaulieu-logo.png

Away-Resorts.png

Sky-Logo-Web.jpg

english-heritage-1024x353.png

south-western-railway-logo.jpg

Tapnell-Farm-Logo.jpg

Isle-of-Wight-Festival-2021-Logo.jpg

BlackgangChine-LandOfImagination-1.png

Robin-Hill-logo.png

port-solent.jpg

MF-WL-Sky-03-Web.jpg

nordeco-regular.otf

modules.ttf

WWA.jpg