Report Summary

  • 33

    Performance

    Renders faster than
    53% of other websites

  • 64

    Accessibility

    Visual factors better than
    that of 29% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 88

    SEO

    Google-friendlier than
    65% of websites

madriveroutfitters.com

Fly Fishing Gear, Tackle & Supplies | Mad River Outfitters

Page Load Speed

3 sec in total

First Response

53 ms

Resources Loaded

2.6 sec

Page Rendered

321 ms

madriveroutfitters.com screenshot

About Website

Click here to check amazing Mad River Outfitters content for United States. Otherwise, check out these important facts you probably never knew about madriveroutfitters.com

Mad River Outfitters is your home for brand name fly fishing gear, tackle and supplies. Start fly fishing like a pro by visiting Mad River Outfitters today!

Visit madriveroutfitters.com

Key Findings

We analyzed Madriveroutfitters.com page load time and found that the first response time was 53 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

madriveroutfitters.com performance score

33

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

13/100

10%

LCP (Largest Contentful Paint)

Value8.0 s

3/100

25%

SI (Speed Index)

Value7.0 s

33/100

10%

TBT (Total Blocking Time)

Value960 ms

28/100

30%

CLS (Cumulative Layout Shift)

Value0.018

100/100

15%

TTI (Time to Interactive)

Value8.1 s

41/100

10%

Network Requests Diagram

madriveroutfitters.com

53 ms

madriveroutfitters.com

319 ms

default.aspx

900 ms

tls2023.css

18 ms

jquery.min.js

33 ms

Our browser made a total of 47 requests to load all elements on the main page. We found that 89% of them (42 requests) were addressed to the original Madriveroutfitters.com, 4% (2 requests) were made to Google-analytics.com and 2% (1 request) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (900 ms) belongs to the original domain Madriveroutfitters.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 61.6 kB (10%)

Content Size

622.9 kB

After Optimization

561.3 kB

In fact, the total size of Madriveroutfitters.com main page is 622.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. Javascripts take 268.2 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 34.6 kB

  • Original 45.1 kB
  • After minification 44.7 kB
  • After compression 10.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 34.6 kB or 77% of the original size.

Image Optimization

-2%

Potential reduce by 4.2 kB

  • Original 263.6 kB
  • After minification 259.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Mad River Outfitters images are well optimized though.

JavaScript Optimization

-9%

Potential reduce by 22.8 kB

  • Original 268.2 kB
  • After minification 268.2 kB
  • After compression 245.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 46.0 kB
  • After minification 46.0 kB
  • After compression 46.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Madriveroutfitters.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 20 (45%)

Requests Now

44

After Optimization

24

The browser has sent 44 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Mad River Outfitters. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

madriveroutfitters.com accessibility score

64

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

madriveroutfitters.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

madriveroutfitters.com SEO score

88

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Madriveroutfitters.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Madriveroutfitters.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Mad River Outfitters. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: