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malcolm-mcdonald.com screenshot

Report Summary

  • 26

    Performance

    Renders faster than
    45% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 89

    SEO

    Google-friendlier than
    66% of websites

malcolm-mcdonald.com

Professor Malcolm McDonald strategic marketing plans market segmentation key account management

Page Load Speed

2.3 sec in total

First Response

301 ms

Resources Loaded

1.8 sec

Page Rendered

182 ms

malcolm-mcdonald.com screenshot

About Website

Click here to check amazing Malcolm Mc Donald content. Otherwise, check out these important facts you probably never knew about malcolm-mcdonald.com

Professor Malcolm McDonald, UK's pre-eminent academic authority on marketing strategy, author of more than 40 best selling marketing books

Visit malcolm-mcdonald.com

Key Findings

We analyzed Malcolm-mcdonald.com page load time and found that the first response time was 301 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

malcolm-mcdonald.com performance score

26

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

36/100

10%

LCP (Largest Contentful Paint)

Value6.1 s

12/100

25%

SI (Speed Index)

Value7.1 s

31/100

10%

TBT (Total Blocking Time)

Value2,610 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.015

100/100

15%

TTI (Time to Interactive)

Value17.4 s

4/100

10%

Network Requests Diagram

malcolm-mcdonald.com

301 ms

index.php

472 ms

siteScripts.js

83 ms

p7DMM03.css

159 ms

p7affinity-3.css

163 ms

Our browser made a total of 35 requests to load all elements on the main page. We found that 31% of them (11 requests) were addressed to the original Malcolm-mcdonald.com, 14% (5 requests) were made to Youtube-nocookie.com and 11% (4 requests) were made to Platform.twitter.com. The less responsive or slowest element that took the longest time to load (553 ms) relates to the external source Analytics.aptania.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 73.0 kB (12%)

Content Size

620.8 kB

After Optimization

547.9 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Malcolm-mcdonald.com main page is 620.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 383.0 kB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 17.6 kB

  • Original 23.7 kB
  • After minification 22.9 kB
  • After compression 6.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 17.6 kB or 74% of the original size.

Image Optimization

-2%

Potential reduce by 3.6 kB

  • Original 149.3 kB
  • After minification 145.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Malcolm Mc Donald images are well optimized though.

JavaScript Optimization

-13%

Potential reduce by 49.8 kB

  • Original 383.0 kB
  • After minification 381.5 kB
  • After compression 333.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 49.8 kB or 13% of the original size.

CSS Optimization

-3%

Potential reduce by 2.0 kB

  • Original 64.8 kB
  • After minification 64.8 kB
  • After compression 62.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Malcolm-mcdonald.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 16 (57%)

Requests Now

28

After Optimization

12

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 28 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Malcolm Mc Donald. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

malcolm-mcdonald.com

malcolm-mcdonald.com

301 ms

index.php

index.php

472 ms

siteScripts.js

siteScripts.js

83 ms

p7DMM03.css

p7DMM03.css

159 ms

p7affinity-3.css

p7affinity-3.css

163 ms

css

css

21 ms

css

css

39 ms

p7DMMscripts.js

p7DMMscripts.js

161 ms

in.js

in.js

10 ms

widgets.js

widgets.js

75 ms

cm.js

cm.js

163 ms

toggle-icon.png

toggle-icon.png

105 ms

banner-mmi-07.jpg

banner-mmi-07.jpg

160 ms

malcolm-value-model-w640h480.jpg

malcolm-value-model-w640h480.jpg

264 ms

malcolm-mcdonald-full-01-w640h480.jpg

malcolm-mcdonald-full-01-w640h480.jpg

161 ms

sdk.js

sdk.js

67 ms

widget_iframe.2f70fb173b9000da126c79afe2098f02.html

widget_iframe.2f70fb173b9000da126c79afe2098f02.html

85 ms

SlGVmQWMvZQIdix7AFxXkHNSaA.ttf

SlGVmQWMvZQIdix7AFxXkHNSaA.ttf

32 ms

dg45_pLmvrkcOkBnKsOzXyGWTBcmg-X6VjvYIg.ttf

dg45_pLmvrkcOkBnKsOzXyGWTBcmg-X6VjvYIg.ttf

33 ms

sdk.js

sdk.js

31 ms

ebp5rVzYUAU

ebp5rVzYUAU

134 ms

settings

settings

76 ms

cm.js

cm.js

553 ms

button.856debeac157d9669cf51e73a08fbc93.js

button.856debeac157d9669cf51e73a08fbc93.js

4 ms

embeds

embeds

20 ms

tweet_button.2f70fb173b9000da126c79afe2098f02.en.html

tweet_button.2f70fb173b9000da126c79afe2098f02.en.html

14 ms

www-player.css

www-player.css

7 ms

www-embed-player.js

www-embed-player.js

28 ms

base.js

base.js

59 ms

p7affinity_print.css

p7affinity_print.css

288 ms

jDVVIT4ZwDHfBiET8TcWj790JrYgF6qU1g_sOcBWI_w.js

jDVVIT4ZwDHfBiET8TcWj790JrYgF6qU1g_sOcBWI_w.js

114 ms

embed.js

embed.js

51 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

123 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

123 ms

Create

Create

102 ms

Accessibility Review

malcolm-mcdonald.com accessibility score

87

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

malcolm-mcdonald.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

malcolm-mcdonald.com SEO score

89

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Malcolm-mcdonald.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Malcolm-mcdonald.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

malcolm-mcdonald.com

Open Graph description is not detected on the main page of Malcolm Mc Donald. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: