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mallowandmarsh.com screenshot

Report Summary

  • 33

    Performance

    Renders faster than
    53% of other websites

  • 82

    Accessibility

    Visual factors better than
    that of 52% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

mallowandmarsh.com

Homepage - Mallow & Marsh

Page Load Speed

3 sec in total

First Response

324 ms

Resources Loaded

1.8 sec

Page Rendered

828 ms

mallowandmarsh.com screenshot

About Website

Click here to check amazing Mallow And Marsh content for United States. Otherwise, check out these important facts you probably never knew about mallowandmarsh.com

At Mallow & Marsh we want everyone to discover how delicious marshmallow really is. They’re handmade in the UK with no artificial colours or flavourings, we make our marshmallow with a lot of love and...

Visit mallowandmarsh.com

Key Findings

We analyzed Mallowandmarsh.com page load time and found that the first response time was 324 ms and then it took 2.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

mallowandmarsh.com performance score

33

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

30/100

10%

LCP (Largest Contentful Paint)

Value7.5 s

4/100

25%

SI (Speed Index)

Value5.3 s

58/100

10%

TBT (Total Blocking Time)

Value1,050 ms

25/100

30%

CLS (Cumulative Layout Shift)

Value0.049

99/100

15%

TTI (Time to Interactive)

Value17.1 s

4/100

10%

Network Requests Diagram

www.mallowandmarsh.com

324 ms

vpp7ans.css

87 ms

slick.min.css

57 ms

slick-theme.min.css

68 ms

swiper-bundle.min.css

58 ms

Our browser made a total of 100 requests to load all elements on the main page. We found that 66% of them (66 requests) were addressed to the original Mallowandmarsh.com, 9% (9 requests) were made to Static.klaviyo.com and 3% (3 requests) were made to Cdnjs.cloudflare.com. The less responsive or slowest element that took the longest time to load (636 ms) belongs to the original domain Mallowandmarsh.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 162.1 kB (7%)

Content Size

2.4 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Mallowandmarsh.com main page is 2.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 145.7 kB

  • Original 180.6 kB
  • After minification 166.0 kB
  • After compression 34.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 145.7 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 98 B

  • Original 1.8 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Mallow And Marsh images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 12.5 kB

  • Original 403.1 kB
  • After minification 403.1 kB
  • After compression 390.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-9%

Potential reduce by 3.8 kB

  • Original 44.9 kB
  • After minification 44.8 kB
  • After compression 41.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Mallowandmarsh.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 71 (76%)

Requests Now

93

After Optimization

22

  • Images
  • JavaScript
  • CSS

The browser has sent 93 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Mallow And Marsh. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 37 to 1 for JavaScripts and from 36 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.mallowandmarsh.com

www.mallowandmarsh.com

324 ms

vpp7ans.css

vpp7ans.css

87 ms

slick.min.css

slick.min.css

57 ms

slick-theme.min.css

slick-theme.min.css

68 ms

swiper-bundle.min.css

swiper-bundle.min.css

58 ms

global.js

global.js

52 ms

preloads.js

preloads.js

56 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

46 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

46 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

51 ms

storefront-banner.js

storefront-banner.js

56 ms

scripts.js

scripts.js

72 ms

base.css

base.css

65 ms

carbon-header.css

carbon-header.css

72 ms

carbon-product.css

carbon-product.css

72 ms

carbon-cart.css

carbon-cart.css

73 ms

carbon-custom.css

carbon-custom.css

75 ms

jquery.min.js

jquery.min.js

50 ms

slick.min.js

slick.min.js

72 ms

swiper-bundle.min.js

swiper-bundle.min.js

73 ms

9c5392f053.js

9c5392f053.js

159 ms

carbon-header.js

carbon-header.js

81 ms

universal-carousel.js

universal-carousel.js

188 ms

c34b4331c9.js

c34b4331c9.js

197 ms

gotham-rounded

gotham-rounded

57 ms

klaviyo.js

klaviyo.js

50 ms

shopify-perf-kit-unstable.min.js

shopify-perf-kit-unstable.min.js

77 ms

details-disclosure.js

details-disclosure.js

73 ms

details-modal.js

details-modal.js

77 ms

cart-notification.js

cart-notification.js

78 ms

component-image-with-text.css

component-image-with-text.css

87 ms

section-image-banner.css

section-image-banner.css

109 ms

component-card.css

component-card.css

108 ms

component-price.css

component-price.css

110 ms

component-article-card.css

component-article-card.css

109 ms

component-slider.css

component-slider.css

110 ms

template-collection.css

template-collection.css

114 ms

section-featured-blog.css

section-featured-blog.css

116 ms

component-rating.css

component-rating.css

111 ms

component-newsletter.css

component-newsletter.css

126 ms

newsletter-section.css

newsletter-section.css

123 ms

section-footer.css

section-footer.css

131 ms

predictive-search.js

predictive-search.js

129 ms

p.css

p.css

19 ms

gtm.js

gtm.js

65 ms

component-predictive-search.css

component-predictive-search.css

166 ms

trekkie.storefront.a1ad2ab43a5932ff96084a0e2e69f51ba73ddbec.min.js

trekkie.storefront.a1ad2ab43a5932ff96084a0e2e69f51ba73ddbec.min.js

194 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

152 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

192 ms

empty-bg.jpg

empty-bg.jpg

562 ms

MM_Logo-01_1_1.png

MM_Logo-01_1_1.png

198 ms

mallow-v3.png

mallow-v3.png

228 ms

Desktop_-_Minis_1.png

Desktop_-_Minis_1.png

636 ms

Desktop_146f9bba-44de-4be8-add3-58023d1c783f.png

Desktop_146f9bba-44de-4be8-add3-58023d1c783f.png

202 ms

story-mobile.png

story-mobile.png

337 ms

SC-MInis-1_6b382d20-52d4-4329-a680-59448c364a66.jpg

SC-MInis-1_6b382d20-52d4-4329-a680-59448c364a66.jpg

197 ms

Vanilla-MInis-1_43b73b0a-26ba-4325-91ba-bfa22ff92274.jpg

Vanilla-MInis-1_43b73b0a-26ba-4325-91ba-bfa22ff92274.jpg

230 ms

Raspberry-pouch.jpg

Raspberry-pouch.jpg

239 ms

Vanilla-Pouch-1.jpg

Vanilla-Pouch-1.jpg

258 ms

Choc-Pouch-1.jpg

Choc-Pouch-1.jpg

265 ms

SC-1.jpg

SC-1.jpg

273 ms

bar-1.jpg

bar-1.jpg

286 ms

Vanilla-Bar-1_3caa12f8-90e0-452d-87eb-03cf6b977e0b.jpg

Vanilla-Bar-1_3caa12f8-90e0-452d-87eb-03cf6b977e0b.jpg

298 ms

Choc-Bar-1_8285884e-5fde-4e5b-b43c-6deb589e26fa.jpg

Choc-Bar-1_8285884e-5fde-4e5b-b43c-6deb589e26fa.jpg

320 ms

Salted_Caramel_Bar-1.jpg

Salted_Caramel_Bar-1.jpg

312 ms

FrameBreak-Red16-ezgif.com-optimize.gif

FrameBreak-Red16-ezgif.com-optimize.gif

308 ms

footer%20line%2062):%20invalid%20url%20input

footer%20line%2062):%20invalid%20url%20input

547 ms

powered_by_stripe.png

powered_by_stripe.png

256 ms

fender_analytics.113876fdc67592e7cbfd.js

fender_analytics.113876fdc67592e7cbfd.js

225 ms

static.047f24ade89e4aff54a9.js

static.047f24ade89e4aff54a9.js

225 ms

runtime.797d0919a947775d46ef.js

runtime.797d0919a947775d46ef.js

135 ms

sharedUtils.9a6c7cead1cefc328bca.js

sharedUtils.9a6c7cead1cefc328bca.js

183 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

195 ms

vendors~signup_forms~post_identification_sync~onsite-triggering.98adbd4f3c00592d4b9b.js

vendors~signup_forms~post_identification_sync~onsite-triggering.98adbd4f3c00592d4b9b.js

195 ms

vendors~signup_forms.87a8144324ad4ca548d7.js

vendors~signup_forms.87a8144324ad4ca548d7.js

195 ms

default~signup_forms~onsite-triggering.39d05cf4fd44271c1730.js

default~signup_forms~onsite-triggering.39d05cf4fd44271c1730.js

194 ms

signup_forms.14aea6243661fa58c6fa.js

signup_forms.14aea6243661fa58c6fa.js

197 ms

recipe.jpg

recipe.jpg

618 ms

handsnew.jpg

handsnew.jpg

374 ms

d

d

86 ms

d

d

114 ms

PAJJhLM6sSoWKfWCAAwDAjgbRAAB42mNgYGBkAIIbCZo5IPrmUn0hGA0AO8EFTQAA

PAJJhLM6sSoWKfWCAAwDAjgbRAAB42mNgYGBkAIIbCZo5IPrmUn0hGA0AO8EFTQAA

37 ms

loader.js

loader.js

65 ms

base.css

base.css

2 ms

component-list-menu.css

component-list-menu.css

19 ms

component-search.css

component-search.css

20 ms

component-menu-drawer.css

component-menu-drawer.css

20 ms

component-cart-notification.css

component-cart-notification.css

17 ms

component-cart-items.css

component-cart-items.css

20 ms

inter_n4.5a356a4c1877691cd26008ee4a5c7ada675c80ce.woff

inter_n4.5a356a4c1877691cd26008ee4a5c7ada675c80ce.woff

26 ms

component-loading-overlay.css

component-loading-overlay.css

20 ms

component-rte.css

component-rte.css

16 ms

section-rich-text.css

section-rich-text.css

20 ms

component-list-payment.css

component-list-payment.css

20 ms

component-list-social.css

component-list-social.css

22 ms

disclosure.css

disclosure.css

17 ms

installed.js

installed.js

17 ms

widget.min.js

widget.min.js

95 ms

klaviyo.js

klaviyo.js

14 ms

instafeed-6c53400e63e67e32bfc1e8c758b357fe.js

instafeed-6c53400e63e67e32bfc1e8c758b357fe.js

112 ms

Accessibility Review

mallowandmarsh.com accessibility score

82

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

mallowandmarsh.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

mallowandmarsh.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Mallowandmarsh.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Mallowandmarsh.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

mallowandmarsh.com

Open Graph data is detected on the main page of Mallow And Marsh. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: