Tools & Wizards About Us
marchants.com screenshot

Report Summary

  • 14

    Performance

    Renders faster than
    26% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

marchants.com

Sports Equipment, Apparel, Team Uniforms & Promotional Items | Marchants.com

Page Load Speed

2.9 sec in total

First Response

110 ms

Resources Loaded

2.4 sec

Page Rendered

370 ms

marchants.com screenshot

About Website

Visit marchants.com now to see the best up-to-date Marchants content for Canada and also check out these interesting facts you probably never knew about marchants.com

Shop Marchants for all your sports equipment, apparel and team uniform needs. 1000s of products from top quality brands in stock for fast shipping. Established in 1975.

Visit marchants.com

Key Findings

We analyzed Marchants.com page load time and found that the first response time was 110 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

marchants.com performance score

14

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

26/100

10%

LCP (Largest Contentful Paint)

Value16.3 s

0/100

25%

SI (Speed Index)

Value9.8 s

10/100

10%

TBT (Total Blocking Time)

Value6,040 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.176

68/100

15%

TTI (Time to Interactive)

Value26.1 s

0/100

10%

Network Requests Diagram

marchants.com

110 ms

marchants.com

116 ms

www.marchants.com

867 ms

53 ms

theme-bundle.head_async.js

67 ms

Our browser made a total of 111 requests to load all elements on the main page. We found that 32% of them (35 requests) were addressed to the original Marchants.com, 31% (34 requests) were made to Cdn11.bigcommerce.com and 19% (21 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (984 ms) relates to the external source Shopperapproved.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 792.7 kB (32%)

Content Size

2.5 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Marchants.com main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 1.3 MB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 738.7 kB

  • Original 811.6 kB
  • After minification 615.5 kB
  • After compression 72.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 196.0 kB, which is 24% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 738.7 kB or 91% of the original size.

Image Optimization

-4%

Potential reduce by 52.6 kB

  • Original 1.3 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Marchants images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.3 kB

  • Original 399.6 kB
  • After minification 399.6 kB
  • After compression 398.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 15 B

  • Original 1.3 kB
  • After minification 1.3 kB
  • After compression 1.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Marchants.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 30 (44%)

Requests Now

68

After Optimization

38

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 68 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marchants. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 22 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

marchants.com

marchants.com

110 ms

marchants.com

marchants.com

116 ms

www.marchants.com

www.marchants.com

867 ms

53 ms

theme-bundle.head_async.js

theme-bundle.head_async.js

67 ms

133 ms

css

css

131 ms

140 ms

theme-5d16ea90-29a2-013d-ca01-2eac4ecc71b6.css

theme-5d16ea90-29a2-013d-ca01-2eac4ecc71b6.css

80 ms

js

js

127 ms

google_analytics4-9a468da7c21d2e9e41cd445d567f3f3a5a9b6759.js

google_analytics4-9a468da7c21d2e9e41cd445d567f3f3a5a9b6759.js

66 ms

130 ms

209 ms

custom.css

custom.css

124 ms

185 ms

api.js

api.js

94 ms

98 ms

178 ms

widget.js

widget.js

359 ms

156 ms

178 ms

358 ms

script.js

script.js

90 ms

theme-bundle.polyfills.js

theme-bundle.polyfills.js

65 ms

fbevents.js

fbevents.js

208 ms

analytics.js

analytics.js

210 ms

gtm.js

gtm.js

37 ms

tracking.js

tracking.js

252 ms

css2

css2

35 ms

css2

css2

62 ms

us.gif

us.gif

206 ms

ca.gif

ca.gif

30 ms

59 ms

white-mini-icon.gif

white-mini-icon.gif

984 ms

dropdown.svg

dropdown.svg

248 ms

marchants-logo_1719090810__06857.original.png

marchants-logo_1719090810__06857.original.png

247 ms

wish_list_icon.svg

wish_list_icon.svg

246 ms

cart_icon.svg

cart_icon.svg

245 ms

loading.svg

loading.svg

344 ms

Soccer_web_banner_1.png

Soccer_web_banner_1.png

641 ms

Outdoor-sports.jpg

Outdoor-sports.jpg

354 ms

Tennis.jpg

Tennis.jpg

355 ms

Fitness-units-WB-2.jpg

Fitness-units-WB-2.jpg

539 ms

cat_01.jpg

cat_01.jpg

541 ms

cat_02.jpg

cat_02.jpg

640 ms

Baden-Cushioned-Size-3-Soccer-Ball-Front-View__69514.1705632190.jpg

Baden-Cushioned-Size-3-Soccer-Ball-Front-View__69514.1705632190.jpg

648 ms

Baden-Cushioned-Size-3-Soccer-Ball-Angle-View__40144.1705632214.jpg

Baden-Cushioned-Size-3-Soccer-Ball-Angle-View__40144.1705632214.jpg

646 ms

Speed-Indoor-Soccer-Ball-Size-5-Front-View__91289.1705774148.JPG

Speed-Indoor-Soccer-Ball-Size-5-Front-View__91289.1705774148.JPG

659 ms

Speed-Indoor-Soccer-Ball-Size-5-Angle-View__51160.1705774229.JPG

Speed-Indoor-Soccer-Ball-Size-5-Angle-View__51160.1705774229.JPG

660 ms

1_1__68706.1689941605.jpg

1_1__68706.1689941605.jpg

800 ms

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1_2__93481.1689941677.jpg

798 ms

STX-200__91922.1554953498.jpg

STX-200__91922.1554953498.jpg

893 ms

V250-2__89346.1723483679.jpg

V250-2__89346.1723483679.jpg

798 ms

Neoprene-Soccer-Ball-Size-5-Front-View__88970.1705457467.jpg

Neoprene-Soccer-Ball-Size-5-Front-View__88970.1705457467.jpg

805 ms

Neoprene-Soccer-Ball-Size-5-Angle-View__09376.1705457628.jpg

Neoprene-Soccer-Ball-Size-5-Angle-View__09376.1705457628.jpg

803 ms

PWMX__26296.1680268810.jpg

PWMX__26296.1680268810.jpg

805 ms

DB11-2__67925.1720034249.jpg

DB11-2__67925.1720034249.jpg

805 ms

wtb0516.png

wtb0516.png

804 ms

best_product_img_02.png

best_product_img_02.png

806 ms

best_product_img_03.png

best_product_img_03.png

806 ms

logo.png

logo.png

808 ms

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KFOmCnqEu92Fr1Me5Q.ttf

481 ms

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576 ms

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581 ms

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579 ms

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577 ms

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576 ms

181 ms

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578 ms

286 ms

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593 ms

289 ms

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591 ms

288 ms

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592 ms

286 ms

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592 ms

286 ms

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591 ms

284 ms

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590 ms

730 ms

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734 ms

729 ms

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733 ms

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732 ms

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92zPtBhPNqw79Ij1E865zBUv7mxEIjVBNI0.ttf

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731 ms

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732 ms

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92zPtBhPNqw79Ij1E865zBUv7mwKIgVG.ttf

731 ms

737 ms

ecommerce.js

ecommerce.js

216 ms

collect

collect

427 ms

certificate.js

certificate.js

573 ms

nobot

nobot

443 ms

recaptcha__en.js

recaptcha__en.js

444 ms

index.php

index.php

462 ms

fallback

fallback

24 ms

fallback__ltr.css

fallback__ltr.css

5 ms

css

css

19 ms

logo_48.png

logo_48.png

4 ms

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5 ms

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KFOlCnqEu92Fr1MmEU9fBBc9.ttf

5 ms

Accessibility Review

marchants.com accessibility score

89

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

marchants.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

marchants.com SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marchants.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Marchants.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

marchants.com

Open Graph description is not detected on the main page of Marchants. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: