Analyze

marketing.fm: Eric Friedman – Thoughts on early stage ventures

Eric Friedman

Page load speed analysis

  • 64/100

    Normal result
  • 7

    Successful tests
  • 1

    Failed test
  • First response

    378 ms

  • Resources loaded

    3.5 sec

  • Page rendered

    495 ms

  • Total page load time

    4.3 sec

Click here to check amazing Marketing content. Otherwise, check out these important facts you probably never knew about marketing.fm

We analyzed Marketing.fm page load time and found that the first response time was 378 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Page optimization

  • HTML 57.3 kB
    Images 304.4 kB
    Javascripts 211.9 kB
    CSS 154.3 kB

    In fact, the total size of Marketing.fm main page is 727.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 304.4 kB which makes up the majority of the site volume.

    • Original 57.3 kB
    • After minification 50.9 kB
    • After compression 9.8 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.4 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 47.4 kB or 83% of the original size.

    • Original 304.4 kB
    • After optimization 304.4 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Marketing images are well optimized though.

    • Original 211.9 kB
    • After minification 207.7 kB
    • After compression 70.3 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 141.6 kB or 67% of the original size.

    • Original 154.3 kB
    • After minification 137.3 kB
    • After compression 28.5 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Marketing.fm needs all CSS files to be minified and compressed as it can save up to 125.8 kB or 82% of the original size.

Network requests diagram

  • marketing.fm
  • ericgfriedman.com
  • wp-emoji-release.min.js
  • style.css
  • font-awesome.min.css
  • responsive.css
  • jetpack.css
  • jquery.js
  • jquery-migrate.min.js
  • customscript.js
  • css
  • photon.js
  • devicepx-jetpack.js
  • gprofiles.js
  • wpgroho.js
  • wp-embed.min.js
  • e-201611.js
  • analytics.js
  • red-building-industry-bricks.jpg
  • Team-Time-Technology.png
  • Screenshot-2015-08-31-14.37.25.png
  • EricFriedman.jpg
  • widgets.js
  • feed-icon16x16.png
  • count.js
  • call-us-1049266_640.png
  • IMG_2023.jpg
  • email.png
  • nobg.png
  • IMG_0755-0.jpg
  • yin-and-yang.jpg
  • networking.jpg
  • CcKI4k9un7TZVWzRVT-T8y3USBnSvpkopQaUR-2r7iU.ttf
  • JbtMzqLaYbbbCL9X6EvaIy3USBnSvpkopQaUR-2r7iU.ttf
  • fontawesome-webfont.woff
  • y7lebkjgREBJK96VQi37Zp0EAVxt0G0biEntp43Qt6E.ttf
  • dazS1PrQQuCxC3iOAJFEJbfB31yxOzP-czbf6AAKCVo.ttf
  • hovercard.css
  • services.css
  • g.gif
  • button.0308b81ff1714e446f674b5b9793f2cd.js
  • collect
  • count-data.js
  • follow_button.b9740740e0bcf9b0657c5b11bd4388da.en.html
  • info.json
  • jot

Our browser made a total of 46 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Marketing.fm, 35% (16 requests) were made to Ericgfriedman.com and 9% (4 requests) were made to I1.wp.com. The less responsive or slowest element that took the longest time to load (2.5 sec) relates to the external source I1.wp.com.

Additional info on marketing.fm

Requests

The browser has sent 37 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

16

Javascripts

13

Images

7

CSS

1

AJAX

37

All

Possible request optimization

1

Javascripts

13

Images

1

CSS

1

AJAX

21

Optimized

16

All

Normal result

Redirects

As for redirects, our browser was forwarded to http://www.ericgfriedman.com before it reached this domain.

IP address

Marketing.fm uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

marketing.fm

lalibertad.com.co

watch-movies.net

gigapedia.com

startupspace.com

93.190.235.135

DNS records

Type Host Target/ip TTL Other
A

marketing.fm

93.190.235.135 3600
NS

marketing.fm

ns3.idnz.net 3600
NS

marketing.fm

ns1.idnz.net 3600
NS

marketing.fm

ns2.idnz.net 3600
SOA

marketing.fm

3600 Mname: ns1.idnz.net
Rname: hostmaster.marketing.fm
Serial: 2015072500
Refresh: 86400
Retry: 7200
Expire: 3600000
Minimum-ttl: 172800

Language and encoding

Good result

Language

EN en language flag

Detected

EN en language flag

Claimed

Encoding

UTF-8

Claimed

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marketing.fm can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Marketing.fm main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate

Marketing.fm has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

The server of Marketing.fm is located in Germany, but, unfortunately, we cannot identify the countries where the visitors come from and thus it’s impossible to define if the distance can potentially affect the page load time.

Good result

Normal result

Social Sharing Optimization

Open Graph data is detected on the main page of Marketing. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

marketing.fm

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