Tools & Wizards About Us
marketingarena.it screenshot

Report Summary

  • 39

    Performance

    Renders faster than
    58% of other websites

  • 58

    Accessibility

    Visual factors better than
    that of 25% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

marketingarena.it

Marketing Arena | We deliver growth

Page Load Speed

5.1 sec in total

First Response

289 ms

Resources Loaded

4.2 sec

Page Rendered

653 ms

marketingarena.it screenshot

About Website

Visit marketingarena.it now to see the best up-to-date Marketing Arena content for Italy and also check out these interesting facts you probably never knew about marketingarena.it

Disegniamo strategie di marketing per aiutare la tua azienda a crescere. Poi le facciamo succedere.

Visit marketingarena.it

Key Findings

We analyzed Marketingarena.it page load time and found that the first response time was 289 ms and then it took 4.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

marketingarena.it performance score

39

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

48/100

10%

LCP (Largest Contentful Paint)

Value3.4 s

68/100

25%

SI (Speed Index)

Value14.4 s

1/100

10%

TBT (Total Blocking Time)

Value3,570 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.017

100/100

15%

TTI (Time to Interactive)

Value12.0 s

16/100

10%

Network Requests Diagram

marketingarena.it

289 ms

www.marketingarena.it

551 ms

app.3cc777.css

143 ms

jquery.min.js

201 ms

jquery-migrate.min.js

575 ms

Our browser made a total of 49 requests to load all elements on the main page. We found that 4% of them (2 requests) were addressed to the original Marketingarena.it, 82% (40 requests) were made to Cdn.marketingarena.it and 6% (3 requests) were made to Gtm.marketingarena.it. The less responsive or slowest element that took the longest time to load (2.3 sec) relates to the external source Cdn.marketingarena.it.

Page Optimization Overview & Recommendations

Page size can be reduced by 285.0 kB (6%)

Content Size

4.7 MB

After Optimization

4.4 MB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Marketingarena.it main page is 4.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 4.5 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 166.2 kB

  • Original 189.1 kB
  • After minification 167.6 kB
  • After compression 23.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 21.5 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 166.2 kB or 88% of the original size.

Image Optimization

-3%

Potential reduce by 118.8 kB

  • Original 4.5 MB
  • After minification 4.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Marketing Arena images are well optimized though.

JavaScript Optimization

-3%

Potential reduce by 29 B

  • Original 898 B
  • After minification 898 B
  • After compression 869 B

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 12 (28%)

Requests Now

43

After Optimization

31

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 43 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marketing Arena. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

marketingarena.it

marketingarena.it

289 ms

www.marketingarena.it

www.marketingarena.it

551 ms

app.3cc777.css

app.3cc777.css

143 ms

jquery.min.js

jquery.min.js

201 ms

jquery-migrate.min.js

jquery-migrate.min.js

575 ms

js.cookie.js

js.cookie.js

202 ms

handl-utm-grabber.js

handl-utm-grabber.js

551 ms

660.0cc1c2.js

660.0cc1c2.js

201 ms

460.53635d.js

460.53635d.js

965 ms

app.d4b0f8.js

app.d4b0f8.js

211 ms

lazyload.min.js

lazyload.min.js

206 ms

gtm.js

gtm.js

421 ms

dm-sans-v11-latin-regular.3343c4.woff

dm-sans-v11-latin-regular.3343c4.woff

677 ms

dm-sans-v11-latin-500.929fc4.woff

dm-sans-v11-latin-500.929fc4.woff

497 ms

dm-sans-v11-latin-700.3c5fc6.woff

dm-sans-v11-latin-700.3c5fc6.woff

498 ms

PAJJhLM6sSoWKfWCAAwDAjgbRAAB42mNgYGBkAIIbCZo5IPrmUn0hGA0AO8EFTQAA

PAJJhLM6sSoWKfWCAAwDAjgbRAAB42mNgYGBkAIIbCZo5IPrmUn0hGA0AO8EFTQAA

0 ms

js

js

265 ms

js

js

70 ms

3628143.js

3628143.js

193 ms

iubenda_cs.js

iubenda_cs.js

125 ms

collect

collect

232 ms

Haier_Hero_L-scaled.webp

Haier_Hero_L-scaled.webp

115 ms

mongolfiere-scaled.webp

mongolfiere-scaled.webp

809 ms

vimar_homepage_2x.webp

vimar_homepage_2x.webp

535 ms

ma16_bluenergy_homepage.jpg

ma16_bluenergy_homepage.jpg

580 ms

ma16_dulevo.webp

ma16_dulevo.webp

723 ms

serenawines1881_ma_03-scaled.webp

serenawines1881_ma_03-scaled.webp

670 ms

ma16_msw-scaled.webp

ma16_msw-scaled.webp

847 ms

ma16_wethod.webp

ma16_wethod.webp

876 ms

00027-Td-Telini-2021_web.webp

00027-Td-Telini-2021_web.webp

856 ms

ma16_tubi-style.webp

ma16_tubi-style.webp

1260 ms

Evento_DG_Banner_Hero_L.webp

Evento_DG_Banner_Hero_L.webp

1540 ms

Evento_DG_Banner_Hero_S.webp

Evento_DG_Banner_Hero_S.webp

1306 ms

Ecosistema_Krang.png

Ecosistema_Krang.png

1666 ms

Ecosistema_B2Bday.jpeg

Ecosistema_B2Bday.jpeg

1386 ms

Ecosistema_Studios-scaled.webp

Ecosistema_Studios-scaled.webp

1538 ms

hero_brand_positioning_blog.jpg

hero_brand_positioning_blog.jpg

1384 ms

Giorgio_B2Bday2022-1.webp

Giorgio_B2Bday2022-1.webp

2188 ms

AdobeStock_322174402.jpg

AdobeStock_322174402.jpg

1802 ms

AdobeStock_450335175-scaled.webp

AdobeStock_450335175-scaled.webp

1887 ms

Img_articolo-720x443-1.png

Img_articolo-720x443-1.png

2322 ms

img_blog-450x300-1.png

img_blog-450x300-1.png

1798 ms

logo_ma_white.6de677.svg

logo_ma_white.6de677.svg

1670 ms

logo_ma_footer.af2959.svg

logo_ma_footer.af2959.svg

1778 ms

Logo_PremierBadgeClickable_S.svg

Logo_PremierBadgeClickable_S.svg

1878 ms

Logo_MetaBusinessPartner_S.svg

Logo_MetaBusinessPartner_S.svg

1804 ms

Logo_B2BDays_negativo.svg

Logo_B2BDays_negativo.svg

1901 ms

Logo_MAStudios_negativo.svg

Logo_MAStudios_negativo.svg

1808 ms

Logo_Krang_02_negativo.svg

Logo_Krang_02_negativo.svg

1811 ms

Accessibility Review

marketingarena.it accessibility score

58

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

marketingarena.it best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

marketingarena.it SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    IT

  • Language Claimed

    IT

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marketingarena.it can be misinterpreted by Google and other search engines. Our service has detected that Italian is used on the page, and it matches the claimed language. Our system also found out that Marketingarena.it main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

marketingarena.it

Open Graph data is detected on the main page of Marketing Arena. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: