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marketingclinic.com.au screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 82

    SEO

    Google-friendlier than
    44% of websites

marketingclinic.com.au

Digital Marketing Solutions for Small Business - More Buck For Your Bang

Page Load Speed

9.4 sec in total

First Response

1.4 sec

Resources Loaded

7.2 sec

Page Rendered

798 ms

marketingclinic.com.au screenshot

About Website

Click here to check amazing Marketing Clinic content. Otherwise, check out these important facts you probably never knew about marketingclinic.com.au

Our Digital Advertising & Marketing (DAM) RIGHT process guides prospects through the complete customer journey - from 1st-time awareness through to a loyal client. If you have a great service or produ...

Visit marketingclinic.com.au

Key Findings

We analyzed Marketingclinic.com.au page load time and found that the first response time was 1.4 sec and then it took 8 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

marketingclinic.com.au performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

14/100

10%

LCP (Largest Contentful Paint)

Value5.8 s

15/100

25%

SI (Speed Index)

Value15.6 s

0/100

10%

TBT (Total Blocking Time)

Value4,230 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.158

73/100

15%

TTI (Time to Interactive)

Value36.3 s

0/100

10%

Network Requests Diagram

marketingclinic.com.au

1404 ms

marketingclinic.com.au

1330 ms

theme.min.css

637 ms

style.css

640 ms

frontend.css

642 ms

Our browser made a total of 157 requests to load all elements on the main page. We found that 59% of them (92 requests) were addressed to the original Marketingclinic.com.au, 26% (41 requests) were made to Fonts.gstatic.com and 5% (8 requests) were made to Stcdn.leadconnectorhq.com. The less responsive or slowest element that took the longest time to load (2.3 sec) belongs to the original domain Marketingclinic.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 276.1 kB (26%)

Content Size

1.1 MB

After Optimization

774.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Marketingclinic.com.au main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 753.1 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 223.8 kB

  • Original 258.9 kB
  • After minification 250.0 kB
  • After compression 35.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 223.8 kB or 86% of the original size.

Image Optimization

-7%

Potential reduce by 52.1 kB

  • Original 753.1 kB
  • After minification 701.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Marketing Clinic images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 76 B

  • Original 23.2 kB
  • After minification 23.2 kB
  • After compression 23.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 199 B

  • Original 15.0 kB
  • After minification 15.0 kB
  • After compression 14.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Marketingclinic.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 71 (66%)

Requests Now

107

After Optimization

36

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 107 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marketing Clinic. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 30 to 1 for JavaScripts and from 43 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

marketingclinic.com.au

marketingclinic.com.au

1404 ms

marketingclinic.com.au

marketingclinic.com.au

1330 ms

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637 ms

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1790 ms

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Accessibility Review

marketingclinic.com.au accessibility score

80

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

marketingclinic.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

marketingclinic.com.au SEO score

82

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marketingclinic.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Marketingclinic.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

marketingclinic.com.au

Open Graph data is detected on the main page of Marketing Clinic. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: