Tools & Wizards About Us
marketingpathways.com screenshot

Report Summary

  • 36

    Performance

    Renders faster than
    55% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

marketingpathways.com

B2B Digital Marketing Agency Pittsburgh, PA | Marketing Pathways

Page Load Speed

1.9 sec in total

First Response

423 ms

Resources Loaded

1.3 sec

Page Rendered

210 ms

marketingpathways.com screenshot

About Website

Visit marketingpathways.com now to see the best up-to-date Marketing Pathways content and also check out these interesting facts you probably never knew about marketingpathways.com

A boutique B2B digital marketing agency specializing in helping small to medium-size B2B businesses create an amazing digital presence.

Visit marketingpathways.com

Key Findings

We analyzed Marketingpathways.com page load time and found that the first response time was 423 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

marketingpathways.com performance score

36

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

36/100

10%

LCP (Largest Contentful Paint)

Value3.6 s

62/100

25%

SI (Speed Index)

Value5.4 s

56/100

10%

TBT (Total Blocking Time)

Value1,660 ms

11/100

30%

CLS (Cumulative Layout Shift)

Value0.294

40/100

15%

TTI (Time to Interactive)

Value11.4 s

19/100

10%

Network Requests Diagram

www.marketingpathways.com

423 ms

autoptimize_0bef3a2adb24e8d5586e9dd8a141ada2.css

167 ms

page.js

52 ms

jquery.min.js

162 ms

jquery-migrate.min.js

158 ms

Our browser made a total of 44 requests to load all elements on the main page. We found that 45% of them (20 requests) were addressed to the original Marketingpathways.com, 11% (5 requests) were made to Fonts.gstatic.com and 9% (4 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (423 ms) belongs to the original domain Marketingpathways.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 73.1 kB (11%)

Content Size

678.2 kB

After Optimization

605.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Marketingpathways.com main page is 678.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 383.4 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 71.6 kB

  • Original 88.0 kB
  • After minification 88.0 kB
  • After compression 16.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 71.6 kB or 81% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 136.9 kB
  • After minification 136.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Marketing Pathways images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.4 kB

  • Original 383.4 kB
  • After minification 383.4 kB
  • After compression 381.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 76 B

  • Original 70.0 kB
  • After minification 70.0 kB
  • After compression 69.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Marketingpathways.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 28 (78%)

Requests Now

36

After Optimization

8

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 36 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marketing Pathways. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 25 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.marketingpathways.com

www.marketingpathways.com

423 ms

autoptimize_0bef3a2adb24e8d5586e9dd8a141ada2.css

autoptimize_0bef3a2adb24e8d5586e9dd8a141ada2.css

167 ms

page.js

page.js

52 ms

jquery.min.js

jquery.min.js

162 ms

jquery-migrate.min.js

jquery-migrate.min.js

158 ms

addtoany.min.js

addtoany.min.js

159 ms

js

js

79 ms

css

css

46 ms

all.css

all.css

248 ms

aos.css

aos.css

46 ms

aos.js

aos.js

57 ms

js

js

124 ms

css

css

47 ms

autoptimize_single_a53a916adf48efefd5a2aa0861ebbc07.js

autoptimize_single_a53a916adf48efefd5a2aa0861ebbc07.js

246 ms

autoptimize_single_83a062cf6545b990c13b4398035a29d0.js

autoptimize_single_83a062cf6545b990c13b4398035a29d0.js

247 ms

hustle-ui.min.js

hustle-ui.min.js

265 ms

underscore.min.js

underscore.min.js

264 ms

front.min.js

front.min.js

265 ms

autoptimize_single_fb81549ee2896513a1ed5714b1b1a0f0.js

autoptimize_single_fb81549ee2896513a1ed5714b1b1a0f0.js

266 ms

api.js

api.js

65 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

265 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

265 ms

wp-polyfill.min.js

wp-polyfill.min.js

339 ms

autoptimize_single_ec0187677793456f98473f49d9e9b95f.js

autoptimize_single_ec0187677793456f98473f49d9e9b95f.js

336 ms

smush-lazy-load.min.js

smush-lazy-load.min.js

337 ms

styling.min.js

styling.min.js

338 ms

sm.25.html

sm.25.html

117 ms

eso.Ep5bSEmr.js

eso.Ep5bSEmr.js

121 ms

167 ms

56 ms

120 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

155 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

170 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

193 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

194 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVc.ttf

194 ms

glyphicons-halflings-regular.woff

glyphicons-halflings-regular.woff

113 ms

fa-brands-400.ttf

fa-brands-400.ttf

178 ms

js

js

109 ms

161 ms

recaptcha__en.js

recaptcha__en.js

126 ms

Marketing-Pathways-logo.png

Marketing-Pathways-logo.png

74 ms

hp-digital-marketing.jpg

hp-digital-marketing.jpg

214 ms

123 ms

Accessibility Review

marketingpathways.com accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best Practices

marketingpathways.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

marketingpathways.com SEO score

93

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marketingpathways.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Marketingpathways.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

marketingpathways.com

Open Graph data is detected on the main page of Marketing Pathways. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: