14.4 sec in total
671 ms
12.2 sec
1.5 sec
Click here to check amazing Marketing Science content for Bulgaria. Otherwise, check out these important facts you probably never knew about marketingscience.info
Finding out how buyers behave, brands perform and how marketing really works. A world-class research institute disseminating real scientific knowledge.
Visit marketingscience.infoWe analyzed Marketingscience.info page load time and found that the first response time was 671 ms and then it took 13.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.
marketingscience.info performance score
name
value
score
weighting
Value4.2 s
20/100
10%
Value13.7 s
0/100
25%
Value13.7 s
2/100
10%
Value800 ms
36/100
30%
Value0.067
97/100
15%
Value14.4 s
9/100
10%
671 ms
1350 ms
231 ms
1615 ms
969 ms
Our browser made a total of 88 requests to load all elements on the main page. We found that 66% of them (58 requests) were addressed to the original Marketingscience.info, 13% (11 requests) were made to Use.typekit.net and 5% (4 requests) were made to F.vimeocdn.com. The less responsive or slowest element that took the longest time to load (7.3 sec) belongs to the original domain Marketingscience.info.
Page size can be reduced by 467.4 kB (13%)
3.6 MB
3.1 MB
In fact, the total size of Marketingscience.info main page is 3.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 3.0 MB which makes up the majority of the site volume.
Potential reduce by 80.6 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 39.0 kB, which is 43% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 80.6 kB or 89% of the original size.
Potential reduce by 44.5 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Marketing Science images are well optimized though.
Potential reduce by 238.4 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 238.4 kB or 59% of the original size.
Potential reduce by 103.9 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Marketingscience.info needs all CSS files to be minified and compressed as it can save up to 103.9 kB or 89% of the original size.
Number of requests can be reduced by 15 (20%)
75
60
The browser has sent 75 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marketing Science. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.
marketingscience.info
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www.marketingscience.info
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player.js
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marketingscience.info accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
ARIA input fields do not have accessible names
Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.
ARIA toggle fields do not have accessible names
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
<frame> or <iframe> elements do not have a title
Links do not have a discernible name
marketingscience.info best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Displays images with incorrect aspect ratio
General
Impact
Issue
Detected JavaScript libraries
marketingscience.info SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marketingscience.info can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Marketingscience.info main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
marketingscience.info
Open Graph data is detected on the main page of Marketing Science. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: