Tools & Wizards About Us
marketingsquare.co.uk screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

marketingsquare.co.uk

Affordable, flexible digital marketing - London | Marketing Square

Page Load Speed

5.8 sec in total

First Response

439 ms

Resources Loaded

5 sec

Page Rendered

306 ms

marketingsquare.co.uk screenshot

About Website

Visit marketingsquare.co.uk now to see the best up-to-date Marketing Square content and also check out these interesting facts you probably never knew about marketingsquare.co.uk

For expert digital marketing in London, Marketing Square offers affordable and flexible packages for small businesses and start ups.

Visit marketingsquare.co.uk

Key Findings

We analyzed Marketingsquare.co.uk page load time and found that the first response time was 439 ms and then it took 5.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

marketingsquare.co.uk performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value10.3 s

0/100

10%

LCP (Largest Contentful Paint)

Value10.6 s

0/100

25%

SI (Speed Index)

Value13.8 s

1/100

10%

TBT (Total Blocking Time)

Value1,190 ms

21/100

30%

CLS (Cumulative Layout Shift)

Value0.002

100/100

15%

TTI (Time to Interactive)

Value13.9 s

10/100

10%

Network Requests Diagram

marketingsquare.co.uk

439 ms

1689843748-csse12492a08d2a914be10c38c95b1658122187e1df946b28479df495c2a0941.css

165 ms

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250 ms

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355 ms

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267 ms

Our browser made a total of 66 requests to load all elements on the main page. We found that 80% of them (53 requests) were addressed to the original Marketingsquare.co.uk, 11% (7 requests) were made to Fonts.gstatic.com and 3% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (738 ms) belongs to the original domain Marketingsquare.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 182.3 kB (26%)

Content Size

711.9 kB

After Optimization

529.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Marketingsquare.co.uk main page is 711.9 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. CSS take 261.5 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 176.1 kB

  • Original 210.4 kB
  • After minification 208.7 kB
  • After compression 34.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 176.1 kB or 84% of the original size.

Image Optimization

-8%

Potential reduce by 1.2 kB

  • Original 14.4 kB
  • After minification 13.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Marketing Square images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 1.2 kB

  • Original 225.6 kB
  • After minification 225.6 kB
  • After compression 224.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 3.8 kB

  • Original 261.5 kB
  • After minification 261.4 kB
  • After compression 257.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Marketingsquare.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 45 (79%)

Requests Now

57

After Optimization

12

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 57 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marketing Square. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and from 40 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

marketingsquare.co.uk

marketingsquare.co.uk

439 ms

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355 ms

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Accessibility Review

marketingsquare.co.uk accessibility score

81

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

marketingsquare.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

marketingsquare.co.uk SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marketingsquare.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Marketingsquare.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

marketingsquare.co.uk

Open Graph data is detected on the main page of PARSED_DOMAIN, but there is no image specified in description. It would be a good idea for the website admin to select a nice image that can properly represent the website in Open Graph data, otherwise the first found image will be taken for this purpose and social media information block will look like this: