Tools & Wizards About Us
marketingstation.com.au screenshot

Report Summary

  • 38

    Performance

    Renders faster than
    57% of other websites

  • 58

    Accessibility

    Visual factors better than
    that of 25% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

marketingstation.com.au

Digital Marketing Agency Sydney-Newcastle-Hunter valley

Page Load Speed

14.1 sec in total

First Response

1.9 sec

Resources Loaded

9.7 sec

Page Rendered

2.4 sec

marketingstation.com.au screenshot

About Website

Visit marketingstation.com.au now to see the best up-to-date Marketing Station content and also check out these interesting facts you probably never knew about marketingstation.com.au

Marketing Station is a Digital Marketing Agency specialising in web design, SEO, Google Ads management, content creation and digital planning

Visit marketingstation.com.au

Key Findings

We analyzed Marketingstation.com.au page load time and found that the first response time was 1.9 sec and then it took 12.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

marketingstation.com.au performance score

38

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.8 s

5/100

10%

LCP (Largest Contentful Paint)

Value15.1 s

0/100

25%

SI (Speed Index)

Value14.8 s

1/100

10%

TBT (Total Blocking Time)

Value400 ms

68/100

30%

CLS (Cumulative Layout Shift)

Value0.067

97/100

15%

TTI (Time to Interactive)

Value10.1 s

26/100

10%

Network Requests Diagram

marketingstation.com.au

1874 ms

bootstrap-4.1.3.min.css

426 ms

animate.min.css

633 ms

font-awesome.min.css

631 ms

owl.carousel.min.css

636 ms

Our browser made a total of 61 requests to load all elements on the main page. We found that 70% of them (43 requests) were addressed to the original Marketingstation.com.au, 8% (5 requests) were made to Fonts.gstatic.com and 5% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (3.8 sec) belongs to the original domain Marketingstation.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 270.3 kB (7%)

Content Size

4.1 MB

After Optimization

3.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Marketingstation.com.au main page is 4.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 3.6 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 68.9 kB

  • Original 83.1 kB
  • After minification 78.6 kB
  • After compression 14.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 68.9 kB or 83% of the original size.

Image Optimization

-1%

Potential reduce by 49.3 kB

  • Original 3.6 MB
  • After minification 3.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Marketing Station images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 3.8 kB

  • Original 224.6 kB
  • After minification 224.5 kB
  • After compression 220.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-70%

Potential reduce by 148.4 kB

  • Original 210.9 kB
  • After minification 186.9 kB
  • After compression 62.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Marketingstation.com.au needs all CSS files to be minified and compressed as it can save up to 148.4 kB or 70% of the original size.

Requests Breakdown

Number of requests can be reduced by 26 (49%)

Requests Now

53

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Marketing Station. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

marketingstation.com.au

marketingstation.com.au

1874 ms

bootstrap-4.1.3.min.css

bootstrap-4.1.3.min.css

426 ms

animate.min.css

animate.min.css

633 ms

font-awesome.min.css

font-awesome.min.css

631 ms

owl.carousel.min.css

owl.carousel.min.css

636 ms

owl.theme.default.min.css

owl.theme.default.min.css

650 ms

style.css

style.css

652 ms

style.min.css

style.min.css

844 ms

cursor.css

cursor.css

838 ms

public-main.css

public-main.css

845 ms

style.css

style.css

865 ms

jquery.min.js

jquery.min.js

1091 ms

jquery-migrate.min.js

jquery-migrate.min.js

1048 ms

public-main.js

public-main.js

1055 ms

responsive.css

responsive.css

1055 ms

css2

css2

29 ms

js

js

64 ms

js

js

117 ms

typed.js

typed.js

882 ms

typed.fe.js

typed.fe.js

1059 ms

responsive-embeds.js

responsive-embeds.js

1064 ms

one-theme-script.js

one-theme-script.js

1502 ms

marketingstation.com.au

marketingstation.com.au

1208 ms

ANXAkqFEkE1Kt85LTF29bRkNH81FEap9d8vQfnJF2qHROJf4SWQX4XD-reA_okFOLl2NXRrk03B4begi-YZbi3YAYSYs0ubvnki3eLA=s1600-w300-h300

ANXAkqFEkE1Kt85LTF29bRkNH81FEap9d8vQfnJF2qHROJf4SWQX4XD-reA_okFOLl2NXRrk03B4begi-YZbi3YAYSYs0ubvnki3eLA=s1600-w300-h300

251 ms

icon_close_popup.svg

icon_close_popup.svg

224 ms

lion-favicon.png

lion-favicon.png

633 ms

logo.png

logo.png

867 ms

ms-email-icon.svg

ms-email-icon.svg

222 ms

banner.png

banner.png

1516 ms

banner-mobile.png

banner-mobile.png

3752 ms

digital-world-scaled.jpg

digital-world-scaled.jpg

1259 ms

g-ads-m.png

g-ads-m.png

634 ms

ms-seo.png

ms-seo.png

1050 ms

ms-web-design.png

ms-web-design.png

1052 ms

ms-social-media.png

ms-social-media.png

1299 ms

logo-design.png

logo-design.png

1263 ms

ms-brochure-billboard.png

ms-brochure-billboard.png

1264 ms

our-sleeve-scaled.jpg

our-sleeve-scaled.jpg

1676 ms

powered_by_google_on_white.png

powered_by_google_on_white.png

1473 ms

guest.png

guest.png

1474 ms

facebook.svg

facebook.svg

1517 ms

instagram.svg

instagram.svg

1686 ms

google.svg

google.svg

1688 ms

google-partner.png

google-partner.png

1731 ms

polyfills.js

polyfills.js

1658 ms

js

js

59 ms

analytics.js

analytics.js

40 ms

59 ms

loader.js

loader.js

61 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs18NvgUE.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs18NvgUE.ttf

63 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs1_FvgUE.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs1_FvgUE.ttf

75 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs169vgUE.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs169vgUE.ttf

95 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs1y9ogUE.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs1y9ogUE.ttf

111 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs1xZogUE.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs1xZogUE.ttf

111 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1788 ms

collect

collect

28 ms

collect

collect

46 ms

61 ms

call-tracking_7.js

call-tracking_7.js

27 ms

wcm

wcm

12 ms

print.css

print.css

215 ms

Accessibility Review

marketingstation.com.au accessibility score

58

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

marketingstation.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

marketingstation.com.au SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Marketingstation.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Marketingstation.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

marketingstation.com.au

Open Graph data is detected on the main page of Marketing Station. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: